How to Embed a Brochure on a WordPress Website
Many businesses are moving to online marketing and sales because it is so effective. However, even the most sophisticated businesses can benefit from using a few traditional marketing techniques in the digital world.
One of the most effective and proven ways to market a business is through printed materials like brochures and flyers. Brochures can be used for many purposes – to showcase a company’s products or services, describe the various benefits of those products or services, or just provide customers with important information about the business.
Unfortunately, many businesses don’t have the budget to purchase expensive printing equipment and high-quality paper to produce brochures. That’s where cost-effective ways to produce a brochure come in.
Create a Brochure in Word
While there are many standalone tools that create brochures, the truth is that most businesses don’t have the time to create a brochure in the middle of a sales process. Instead, they need to be able to quickly create a high-quality PDF or DOC file, which can later be printed.
One of the safest and simplest ways to create a brochure is through Microsoft Word. If you’re not familiar, Word is a powerful word processing program that can be used to create any type of document you want. Thanks to its excellent PDF-compatible document format, you can quickly and easily embed a brochure or other printed materials into a Word document.
To embed a brochure into a Word document, follow these simple steps:
1. Download the PDF for the brochure you want to incorporate.
This step is extremely important because you need to have the most up-to-date file for the step you’re following. Sometimes, businesses can’t predict how a PDF file will look until they actually create it. Even then, it’s usually better to have the file a little big than a little small, so that you don’t have to crop it later.
2. Open the PDF in Word.
Once you have the PDF file, you can open it in Word. Depending on your version of Word, the file may already be open when you get to this step. If it’s not open, you can either click the ‘Open’ button to open it, or you can use the Windows Start Menu and search for ‘Word’ to find the file.
3. Navigate to the File menu and choose ‘Insert’ from the drop-down menu.
Now you’re going to want to navigate to the File menu in Word and choose ‘Insert’. This will open up a menu of options. One of the items in this menu is ‘Brochure’. When you click on ‘Brochure’, you’ll see that it is a template file that can be used to create a brochure. When you create a brochure using this template, each page will have a heading and a bolded section break.
Here’s where things get exciting. Now that you have the file opened in Word, you can start making changes to it using the tools built into the program. There are many benefits to using Word instead of a standalone printing tool, and one of the biggest advantages is having all of the tools you need in one place. You can use the ‘Find’ tool to search for text on a page, apply changes to selected text, and create new text documents all within the same program.
4. Type a heading, and you’ll see a bold icon pop up next to the text entry area.
You’ll notice that there’s a heading and a bold icon next to the text entry area. The heading will look something like this:
ORIENTATION DAY(Monday, August 6, 2017)
This is the heading for the first page of your brochure. Type in the heading, then click on the icon to make the text entry area bold. Then type in the text you want to appear on the page. When you’re done, click ‘Save’ to save the file, and ‘Back’ to return to the template.
Do this for each page of your brochure. You can put more text in each heading, and then use the icon to make it bold so that it stands out. Remember, you can always go back and edit any part of the file at any time, so feel free to experiment!
Even if you do all of the following steps perfectly, you may not end up with a perfectly formatted brochure. That’s because there are many different types of printers and many different papers with which they print. You can’t always guarantee that a printer will accept or like a specific type of paper.
However, you can make your PDF-compatible word file as good as new by following a few simple tips. One of the best things about Word is that it automatically calculates and adjusts the paper size based on the size of the font you select. So even if your printer doesn’t have an adjustable ink jet, the paper will be the same size as the one that came with your printer.
A7 Paper Size
You’ll see that the paper is pre-sorted into three columns: A, B, and C. The first column is the width of the paper in inches. The second column is the length in inches, and the third column is the spacing in inches. You can use these values to create a new document using the same measurements as the template file you used. For example, if you’re creating a 5.5 x 3.5 inch document to match the size of the template file, all you have to do is:
1. Select File > New > Blank document, then press ‘Enter’.
The reason that this is the best option to create the same size document as the template file is because the values in the columns automatically adjust based on the size of the font you use. So you don’t have to go in and manually change the size of the paper after you create the file. It also makes it easier to align the document later if you have to trace it or copy text from it.
2. When the New Document window opens, choose ‘A7’ from the paper size drop-down menu.
This is the best option because it has the largest ink area of all of the pre-sorted papers. You’ll notice that the words ‘A7’ appear next to the paper size drop-down menu.
3. Click on the ‘Font’ button, and select ‘Helvetica’ from the font menu.
We’re using ‘Helvetica’ for this example, but you can use any font you want for this step. Remember, the paper will be adjusted based on the size of the font you use, so always choose a font that is easy to read.
Copy and Paste
One of the simplest and most effective ways to put text in the right place is to use the ‘Copy’ and ‘Paste’ functions. First, you’ll want to copy the text you want to use. Just highlight the text and press ‘Ctrl+C’ on your keyboard. Then, go back to the original document and paste the copied text in the spot you want it to appear.
For example, say you want to put a company logo at the top of your document. Simply follow these steps:
1. Select the logo you want to use in the original document.
2. Press ‘Ctrl+C’ to copy the text.
3. Go to the New Document window and choose ‘A7’.
4. Press ‘Ctrl+V’ to paste the text in the document.
This will put the logo in the top left corner of your A7 paper.
Keep Your Text On One Page
One of the biggest problems that people have with printing text-based documents is that it’s difficult to keep the text on one continuous page without having to use a whole section of a page. That’s because once you start typing, it’s difficult to stop without having a blank page at the end. To avoid this, you can either:
1. Use the ‘Book’ function to break up the text on more than one page.