How to Embed a Pixel to Track Website Visitors

If you’re reading this, I assume you’re either a website owner or someone who’s interested in becoming one. Either way, you’ve probably considered using an affiliate marketing program to monetize your content.

While it’s not necessary to have an affiliate program in order to use Pixels, it certainly doesn’t hurt.

To help you get started, I’ll walk you through a step-by-step process on how to get started with affiliate marketing and how to use Pixels to track visitor activity on your site.

Why Use Pixels To Track Website Visitors?

Tracking website visitors is a great way to grow your business and understand how well your content is performing. And the truth is, regardless of whether or not you have an affiliate program, you’ll still need to track visitor activity in order to find out what’s working and what’s not.

When you have a clear understanding of who your website’s visitors are, where they’re coming from, and what they’re doing on your site, you’ll be able to adapt your content to fit their needs. Ultimately, this leads to happier customers and increased sales.

There are numerous reasons why you might want to use Pixels to track website visitors, but here are a few of the most common ones:

To Get A General Feeling For Your Site

If you’ve ever tried to market a product or service without testing it out first, you’ll know how difficult it can be to understand whether or not the idea will work for your target audience. So it’s essential that you test out your product or service in the same way you intend on using it.

By using Pixels, you can track the activity on your site without actually having to promote or sell any products. It’s important to note that while this might seem like a luxury, having actual numbers instead of a purely subjective idea of how well your content is performing is actually a lot more useful. And what’s more, it will also allow you to properly benchmark your success.

To Identify The Best Niche For Your Site

If you’re completely unaware, traffic is one of the five main metrics that Google calculates when ranking websites. And because traffic is so important to a website’s success, understanding which type of content is getting the most views is essential in order to build a successful business around it.

For example, if you’re creating content on beauty, you might want to examine which type of content is performing the best. Is it product reviews, or is it lifestyle/fashion pieces? Once you figure out what content is performing the best, you can use that to inform your decision-making when creating future content. Additionally, if you notice that product reviews are performing the best, that’s a clear indicator that you should continue focusing on products in general, rather than branching into other areas of interest.

To Identify The Type Of Audience You Should Be Aiming Your Content Toward

Have you ever noticed that some content will perform far better than others, regardless of its quality?

For example, let’s say you’re creating a blog post on dating. In a nutshell, it’s probably not the kind of content you’d want to focus on if you’re looking for a long-term, serious relationship. But according to studies, it’s probably the one you should be writing if you’re after a one-night stand. Why? Because your target audience for a dating blog post probably differs from your target audience for a general lifestyle blog post.

Doing some research on the demographics and psychographics of your ideal buyer/customer can help you figure out what content is going to be the most effective for them. Knowing what traits and characteristics your ideal buyer/customer has will allow you to create highly personalized content that’s guaranteed to reach them.

To Get A General Feeling For The Genre Of Content You’re Producing

Everyone’s taste is different, and that’s a fact. However, there are certain genres of content that tend to perform better than others. For example, compare the stats of a travel blog versus a food blog, and you’ll notice that the former usually does a bit better. Why? Because the general public usually has a clearer idea of what a travel blog is than they do of what a food blog is. 

When it comes to affiliate marketing, your particular niche and the type of content you produce will affect your performance. For example, if you’re a pet store and you write about animal behavior and training, you’ll probably do better than if you wrote about the latest Hollywood blockbuster. The audience you’re aiming towards is going to be different, as is the case with any product or service you might choose to promote. So by knowing your target audience’s needs and wants, you can better serve them with the content you create and the products you promote. This will ultimately lead to more conversions and, in turn, a better rating on Google.

To See What Videos Or Blog Posts Get The Most Play

As I mentioned above, videos and blogs posts tend to do a little better than regular articles when it comes to drawing attention on social media. However, not all content is created equal. Sometimes a short and sweet video can do just as much, if not more, to promote a product or service as a long and detailed blog post. This is mainly because videos and blogs allow for a greater degree of interactivity from viewers.

For example, if you were to put out a blog post about the process of becoming a pilot, you might get a lot of views, but it’s unlikely that anyone will actually take the time to read your entire blog post. Videos and short-lived blogs are extremely effective at getting the point across in a quick and concise manner.

Plus, if you’re using video or a short-lived blog to promote a product or service, you can always use the other media to continue the conversation. For example, if someone is reading your blog post about becoming a pilot and goes on to read about the fun things you do in the air, you can get them to engage with you on social media by sharing more content like this. Ultimately, through content of varying types and lengths, you can ensure that your target audience is always engaged.

To Get A Feeling For How Search Engine Visits (Sevice) Is Changing

Have you ever noticed that as you get closer and closer to the top of a search engine (such as Google), the percentage of organic (not paid for) visits decreases?

While it might be tempting to simply focus on getting as many clicks on your website as possible, paying for these clicks can be extremely expensive. That’s why, as you climb the search results, the number of organic (non-paid) clicks decreases, until you reach the point where you either have to pay for clicks or rely on less and less of them to get you to the top. (And in some cases, you might even end up paying for each click.)

This is why it’s so important to know how SEO (search engine optimization) works, and how you can play a part in ensuring your website gets the most out of these free, organic visits.

To Get A Feel For The Kind Of Content That’s Most Effective

Have you ever read a blog post and not gone back to that blog post in the future, because something else caught your attention?

If so, that’s probably because a certain type of content gets absorbed into your brain, while other content tends to be left behind. What’s more, some content even makes you want to come back to the same blog post over and over again, because it’s so good.

To see which type of content is most effective, you have to look at how often your target audience comes back to the site. Essentially, if they visit your site frequently, then you know they’re either really finding the content valuable or they have a really good memory.

For example, if you notice that your target audience tends to visit your site more often when you release a new blog post, then it’s probably a good idea to continue creating content of that type. What’s more, if they didn’t visit your site frequently before, maybe it’s time to try something new.