How to Embed Website Links in WordPress Posts
When you are publishing content on a blog, website, or social media channel, you have the option to include a link to another site. Typically, these are affiliate links which means when someone clicks on the link and makes a purchase, you’ll earn a commission.
However, you can use this feature in more ways than just to generate some revenue. You can use these links to display relevant information on the linked site. Or, you can even use it to display listings of products or services that are relevant to what you are publishing.
Here, we will discuss some solid strategies for using these links while also ensuring you are not compromising your own site’s security.
Use Tracking Tokens
One effective way to control what kinds of links show up in your content is to leverage the power of tracking tokens. A tracking token is a piece of code, such as a coupon, a voucher, or a discount code, that you can include in a link. When a visitor clicks on a link with a tracking token, they will be taken to a page that collects information about what they are doing online and what product or service they are most interested in. This code will then be activated when the person writes a purchase order for a product or requests a service online. In this way, you can ensure the content you are producing is relevant to the people reading it. Furthermore, you can place restrictions on which products or services your customers can access within your store based on their geographical location, personal details, or what product they are viewing.
Redirect With HTTPS
Another way you can control how your content is displayed is to make sure all the links within it are redirected via secure connections (https). This will help prevent any unauthorized users from gaining access to your content if they attempt to view it on an unsecure connection (http). When you are publishing content on your site, you are free to choose the category and tag for each post. These will determine the order in which your posts are displayed on your site’s home page. If you choose to only use categories and tags for SEO purposes, you can make this control the order of the content within your posts as well.
Restrict External Links To Affiliate Programs
Many major brand websites and blogs use affiliate programs where publishers earn a commission for sending traffic to a particular website. Often, these sites are monetized through advertising or the sale of affiliate products.
If you are using WordPress, you can restrict which external links point to your site’s affiliate program. To do this, navigate to your site’s settings and under the links tab, choose the option to only allow links to your affiliate program. Doing this will help prevent any undesirable content from appearing on your site.
Use Your Website’s Home Page As An Affiliate Landing Page
If you are a website owner, you can set up an affiliate landing page on your site where you can promote products and services related to your niche. This is a special page that will appear when someone visits your site and clicks on one of your affiliate links. In this way, you can use your own site’s home page as a way to generate revenue and gain awareness for your affiliate program. The great thing about this method is you can use your existing website’s infrastructure to easily set up an affiliate storefront.
Set Up A Simple Affiliate Program
If you are someone who wants to get started with affiliate marketing but doesn’t have the time to create an entire storefront or website dedicated to doing this, you can look into simple affiliate programs. These types of programs allow you to simply promote a small number of products or services from a participating online store. You won’t have to deal with customer support or any of the other hassles that come with having your own storefront.
The great thing about these types of affiliate programs is they don’t require a lot of upfront work. You can get started with just a few clicks from a participating online store or brand. From there, you can start gaining affiliate commissions by referring traffic to the store or brand.
Use Link Shorteners
One of the things you should consider when using affiliate links in your content is the shortening of the link as much as possible. Doing this will help ensure the link still works when someone clicks on it. However, when the link is shortened, the affiliate commission you earn when someone clicks on the link will decrease. Therefore, the shorter the link, the less you will make when someone clicks on it.
The best way to ensure you earn the most revenue from your affiliate links is to use long and unique URLs as much as possible. This will help reduce the amount of traffic you have to share with the online stores or brands you are promoting.
Make Sure You Have A Funnel Set Up
When someone visits your site and decides to click on a link or make a purchase, you will have set up a funnel where they will be asked to take some sort of action (usually a purchase or sign up for a mailing list). To put it simply, a funnel is a series of steps or processes that someone has to follow before you can get paid for their action (e.g., purchase, subscribe, etc.).
When someone makes a purchase or takes an action on your site, you can then provide them with content, offers, or promotions related to what they just did. This is what makes marketing so much fun for ecommerce businesses. Not only do you get to learn about recent trends and what is hot and what is not within your niche, but you get to implement these ideas into your own business.
Use Email Marketing To Get More Buyers
If you are someone who has a mailing list of subscribers, you can use your emails to promote affiliate products or services. Just remember that people have a variety of different motivations for subscribing to email lists, so you will want to choose your list members carefully.
One effective way to get more buyers is to segment your list and send separate emails to different groups of people based on their interests. For example, if you are selling health-related products, you can create an email list for people who are interested in fitness and another for those who are interested in beauty. Then, you can send out emails that are specifically geared toward encouraging these groups of people to purchase your products.
Monitor Everything That Happens On Your Site
If you are the type of person who wants to maximize their earnings from a site, you should consider using a tool like Google Analytics (free). This tool will give you all the stats and data you need to know about the effectiveness of your site. For example, you can find out how many people visited your site, how long they stayed for, and what sorts of products or services they viewed. More information can be found in Google’s blog post about using Google Analytics to analyze web traffic.
With Google Analytics, you can set up different custom dashboards for different aspects of your site. For instance, you can create a dashboard for your homepage to see all the activity that happens there. Then, you can use other dashboards to track the results of your blog posts or PPC campaigns.
Don’t Forget About Offers And Freebies
When you are creating content for your website or social media channel, you should include offers and freebies for your audience. These are perks that you give customers to encourage them to do something (e.g., make a purchase, download your app, etc.).
Sometimes, this can simply be a freebie that is complementary with the purchase of something else (e.g., a coffee mug or T-shirt). Other times, it can be a full blown discount that is only available through a specific link. For example, you can create a discount code that will give people $10 off their order of $50 or more at your favorite store.
When creating content, you should not forget about the perks that you can give people. Doing this will help encourage them to take some sort of action (e.g., make a purchase, visit your site, etc.) within your niche. Furthermore, this will provide you with more opportunities to earn revenue from various sources.