How to Embed Website Links in WordPress
Many bloggers’ topmost priorities revolve around their content marketing strategy and tactics. With the rise of digital marketing, content strategy, and content marketing, creating engaging, shareable content has become more important.
While there are numerous stand-alone tools that help bloggers, webmasters, and content marketers across platforms, many businesses now offer web-embedding and widget-free blogging platforms that make content curation and re-sharing simpler.
In this two-part guide, we will teach you how to easily integrate your favorite websites and web resources into your WordPress blog.
This guide is composed of two parts. In the first part, we will cover everything you need to know about embedding a website in WordPress. In the second part, we will dive into some advanced techniques that you might find useful.
Part One: Setting Up the Embedding
If you’re new to the world of blogging, you might not know what an embedding is. An embedding is a website or web resource (generally a blog post) that you’ve added to your WordPress site. When a person clicks on a resource in your site’s feed (for example, a blog post), the browser will automatically request and load the associated resource (usually a web page) into the website that you’re viewing.
You can also think of an embedding as a miniature version of the website that you’re including in your blog. When a visitor comes across a resource in your feed, they’ll see all the same elements that they’d see if they were on the actual site.
Why is this important? Imagine you’ve published a blog post about, say, the best cameras for beginners. You can think of an embedding as a stand-in for a basic DSLR camera. When a person clicks on that article, they’ll see all the elements and features of a basic DSLR camera, like the one you have in your collection.
Because you’ve embedded the website, the visitor will also see how to use all the functions of a basic DSLR camera. For example, they’ll see how to adjust the focus and zoom in and out using the touchscreen controls on the back of the camera.
Part Two: Advanced Techniques
Many bloggers and content creators have turned to WordPress because of its versatility and power. Unfortunately, this also makes the platform more complicated than it needs to be. Thankfully, there are a few advanced techniques that can make the platform even simpler to use for experienced bloggers and content creators.
The first technique is to use an internal linking tool. An internal linking tool is a plugin that connects your blog posts with other related content on your site. When a person clicks on a link, they’ll be directed to an entirely new content area (usually a blog post) that builds on the information they found in the original piece.
For example, imagine that you’re writing a blog post about fashion trends. You could include a section about the Kardashians because you think their influence is pervasive enough to be relevant to the topic. If so, when a person clicks on that section, they’ll be linked to a blog post that explains the influencer’s significance in the fashion industry.
The second technique is to use a content curator tool. A content curator is a tool that collects content from across the web and organizes it into a single, easily accessible library. You can use a content curator to follow the topics that are most relevant to your niche, or you can choose to view all the content that they collect.
This technique is similar to the first one. Instead of directly inserting links into your content, you can use a content curator to find those links for you. You can think of a content curator as a mini-search engine that is always on the lookout for the latest and greatest content.
The third technique is to use an SEO tool. An SEO tool is a plugin, like Yoast’s SEO tool, that helps you improve the ranking of your blog posts in search engines. You can use an SEO tool to automatically structure your content for maximum search engine exposure and find the right keywords for your niche.
For example, if you’re a fashion blog, you could use the Yoast SEO tool to find the right keywords and optimize your content for maximum exposure in the search engine results pages (SERPs).
When you integrate these tools into your blog, you’ll start to see an improvement in your SEO and the success of your blog. You can also think of these tools as online marketers’ dream come true because they can help you find the right keywords and optimize your content for the highest possible search engine exposure.
The fourth technique is to use a site-building tool. A site-building tool is a tool that helps you build a fully functioning blog or website, step by step. For example, you could use Squarespace’s platform to build your blog or website, and you could use their tool to create professional-looking headers, banners, and footers for your site.
When you use a site-building tool, you don’t have to worry about HTML coding. Instead, you can concentrate on what’s important to you: your content.
Your fifth and final technique is to use a contact form tool. A contact form tool is a plugin that allows you to create and manage custom contact forms for your site. You can use a contact form tool to collect and display the email addresses of people who’ve subscribed to your feed.
The advantage of using a contact form tool is that you can make the forms as simple or as advanced as you want. You can use the plugin’s default form or you can create your own and start collecting emails.
WordPress isn’t just for bloggers. If you’re looking for a free, easy to use, and intuitive platform to run your business or product blog, you can’t go wrong with it. Still, for those of you who want to take the platform a little further, there are a few advanced techniques that can make your experience as a blogger or content creator even better.