How to Forward Emails from WordPress Website
WordPress is one of the most popular content management systems (CMS) used world wide, with over 75 million downloads to date and counting. It is extremely flexible and allows for almost endless customization, making it a valuable tool for any online business or blog. Not only can you use WordPress to manage and publish content, but you can also use it to create a fully functioning email marketing campaign.
If you use WordPress to run your site, you can harness its powerful email marketing functionality to grow your email list and subsequently drive more traffic to your site (and hopefully, make some money in the process). But, before you can start sending out your automated emails, you’ll need to know how to forward emails from your WordPress website.
Step one: Install the WP Mail SMTP plugin
One of the first things you’ll want to do is to install the WordPress Mail SMTP plugin. This plugin allows you to send out professional-looking emails with your WordPress installation. To install it, visit your WordPress dashboard and click on the plugins option, as seen in the screenshot below:
Find the WordPress Mail SMTP plugin in the list of plugins and click on the install button to begin the installation process
Once the plugin is installed, you’ll be able to access its settings via a simple click on the Settings button in your WordPress dashboard. From here you can configure various aspects of your email marketing campaigns, as seen in the screenshot below:
Step two: Configure your WordPress email settings
The next step is to configure your WordPress email settings. You’ll first want to visit your WordPress dashboard and click on the settings option, as seen in the screenshot below:
Find the general settings option under the settings section of your WordPress dashboard and click on it to open up the General settings page. Here you will be able to configure various aspects of your WordPress site’s email settings. These include the FROM email address that will be used to send out automated emails, the name that will be displayed in the “From” field of emails, and others.
Step three: Create email content
Now that you have your WordPress email settings configured, you can start creating email content. You’ll first want to visit the email marketing tool that you’ll be using to send out these emails (free or paid) and click on the tools option, as seen in the screenshot below:
Find the campaign creation tool and click on it to open up the Campaign creation tool. You’ll now be presented with various templates that you can choose from, as seen in the screenshot below:
Step four: Convert those templates into automated emails
Once you have your email content created, you’ll need to convert that content into emails that can be sent out to your email list. There are various free tools out there that you can use to do this, like the Mail Converter plugin from WooCommerce (see resources at the end of the guide for more info).
Once you have your automated emails, you can go through them one by one and use the BCC field to add additional recipients (i.e. multiple recipients). Then, you can click on the preview button to see how the email will look when it is sent out.
That’s it! You’re now ready to begin sending out your automated emails.
Step five: Monitor and measure the success of your email campaign
With any type of marketing campaign, it’s important to measure the results to know if your efforts were successful or not. Thankfully, this is extremely simple with WordPress. Just visit your WordPress dashboard and click on the activity button, as seen in the screenshot below:
Find the section labelled “Analytics” and you’ll see various metrics and statistics, including the number of signups generated by your email campaign and the amount of money spent on that particular campaign. Just click on the stats to the right of the last number and you’ll be presented with a detailed report, as seen in the screenshot below:
These reports will provide you with important information about the effectiveness of your email marketing campaign and allow you to further optimize your efforts to increase signups and spend (profitability).
If you’d like, you can also visit the Automated Email Marketing section of the WordPress support forums to get more information about creating and running email marketing campaigns with WordPress.