How to Host a Template Website on WordPress
In the past, creating a professional-looking website was reserved for those with a significant amount of coding knowledge or skill, and even then it could be quite the Herculean task.
Thanks to advancements in web design and technology, creating a stunning website now comes within everyone’s reach. This is especially beneficial to businesses owners who may not have extraordinary talents in computer science, and even more so for businesses who aim to grow an online presence but lack the time and resource to pull off a complex custom design.
WordPress was specifically built to provide a fast and easy-to-use solution for those who want to create a website, but lack the resources or skill to do so themselves. A single click of the mouse can take you from a blank page to having a fully-functioning, live blog or website in under five minutes.
What’s more is that WordPress offers a variety of free and premium themes and plugins which you can use to create a unique and memorable website experience for your visitors. No matter what kind of business you’re in, there’s a WordPress theme that can help you showcase your talent and inspire visitors to come back for more.
The Essential Steps To Take Before You Start Using WordPress
Prior to using WordPress to host your website, you should take the time to research the platform and learn its ins and outs. This way, when you do finally launch your website, you’ll be able to enjoy its many advantages without any stress or worry. Remember, while WordPress can be an extremely helpful tool, it can also cause you trouble if you don’t understand how it works.
Know Your Target Audience
As the name suggests, WordPress was designed to be used by anyone and everyone, which makes it incredibly versatile and accessible. This being said, not all articles or information on WordPress is created equal, and you should strive to find the right information for your particular audience. Luckily for you, we’re here to help with the best tips on how to host a template website on WordPress for your specific target audience. Take a look at the following:
A Good Mix Of Stakeholders
Even if you’re the most experienced and talented person in your field, you’ll still need help and support from people who know more about web design and technology than you do. For instance, if you’re looking for a designer to help bring your ideas to life, you could hire them directly rather than trying to find volunteers within your own network. Similarly, if you’re searching for a developer to help you build out the backend of your website, you might find it more convenient to hire them directly rather than wasting your precious time trying to convince people to help you out for the good of the community.
The Time Of Day
According to Google Analytics, people visit websites during the day, with a majority coming from the United States, Canada, and the United Kingdom. That being said, having an online presence is beneficial no matter what time of day it is, so you should put in the effort to make the most of it.
Due to the time of day that people normally visit websites, as well as the fact that a good portion of the world’s population is not in the habit of accessing the web at night, you’re going to want to make sure that your website is up and running 24/7 regardless of the weather. While having a fully-functioning website is important, even more essential is keeping up with the latest news and content on a regular basis. This way, you can ensure that you’re always providing your audience with fresh material and that your website is always up-to-date and thriving. The perfect place to do this is within your WordPress dashboard where you can see all of your blog posts and news items in one place. Additionally, you can use the news feed which provides you with all the latest news items from across the web.
Multiple Domains Are A Win-win
If you’re looking to establish yourself as an expert in your industry, you might want to consider setting up a separate domain for your website, preferably from a different region or country than your social media accounts. Doing this will help you boost the authority of your website, as well as provide you with a better chance of ranking in the search engines.
Pick A Niche
While you don’t necessarily need to pick a niche, it’s a good idea to do so for the sake of your audience. What is a niche, you ask? Well, according to the experts at www.thefreedictionary.com, a niche is a “small, usually specialized market or audience” that you can target with your product or service. For example, if you’re an interior styling blog, you might want to consider creating a niche site for architects, as well as one for realtors. Having separate sites helps you target the right audience without clogging one location with content that is irrelevant to your target audience. For instance, if you’re an interior decorating blog, you might want to create a blog about fashion trends or lifestyle, and leave the architecture site to those who are more experienced in that area.
Make Suitable Content
Apart from the time of day that your target audience interacts with content, the kind of content that you create can make a significant difference in your outreach. The news media typically reports on breaking news and spectacular events, while opinion pieces and product reviews tend to do better when they’re more in-depth and interactive. As a general rule of thumb, text-based content (e.g. blog posts, product reviews) does better than videos and infographics, as people tend to scroll past them more quickly.
Keep It Simple
If you’re new to blogging, you might want to consider going the simple route first. This way, you can get your feet wet without overwhelming yourself with advanced features. When it comes down to it, writing a few quality articles and establishing yourself as an authoritative voice in your industry should be more than enough to garner you a following.
Avoiding WordPress Gotchas
There are a few common mistakes which newbie bloggers make which cause problems even to the most seasoned veterans. One of the most common is going overboard with the customization, as too many plugins can cause your site to slow down and even crash. Another mistake is forgetting to change the default setting of your site, so that it’s always available 24/7. Keeping these small details in mind can help avoid major headaches down the road. If you do happen to encounter problems, don’t hesitate to reach out to the support team, as they can help you identify the source of the issue and fix it promptly.
Hosting A Template Website On WordPress
Once you feel that you’re ready to roll, it’s time to dive in and begin hosting your WordPress site. For the sake of this tutorial, we’re assuming that you’ve downloaded and installed WordPress onto a local web server, and have a placeholder domain (i.e., mysite.com) which you can use to test and tweak your site. If you don’t have your own web server, you can always use a free service like http://www.webfrost.com or http://www.bluehost.com which offer a one-click install of WordPress.
To begin with, you’ll want to navigate to your WordPress dashboard where you can click on the Settings button and then click on the General tab. From here, you can make changes to the name of your website, the mailing address and email associated with your site, and even choose a theme for your site. Don’t worry, we’ll get to the theme selection in a bit.
Update Your Database And Create A Back-up
The last thing you want to do is install a new WordPress theme and then realize that all of your content was lost because of a database corruption. To prevent this from happening, it’s best to follow a few simple steps, backup your database, and then restore it should anything go wrong. To do this, you’ll first want to navigate to Your Sites in your dashboard and then click on the Dashboard link next to MySQL Database. From here, you can access your database, which will be listed under the General heading. You can download your database as a.sql file and then import it into a new MySQL database on your local PC. This way, you’ll never lose your content should anything happen to your site’s database. Never underestimate the importance of a good back-up!