How to Improve Loading Time of WordPress Website

WordPress is one of the most popular Content Management Systems (CMS), powering over 20% of the web. Its popularity is largely due to its ease of use and relatively low learning curve. However, even for experienced webmasters, setting up a WordPress website can seem like a daunting task. There are numerous steps that need to be taken in order to get the most from your new website.

In this article, we’ll discuss ways in which you can reduce the loading time of your WordPress site.

Invest In A Vast Hosting Plan

As the name suggests, a vast hosting plan provides you with extra bandwidth and resources, allowing you to host more content, increase click-through rates, and generate more leads. A great hosting plan will enable you to run a smooth and fast-loading site, regardless of the number of visitors. A single small hosting plan with Shared hosting from Bluehost only provides you with 1GB of storage, and as much as 4GB of RAM. With a vast hosting plan, you can afford to invest in a larger storage capacity (this varies based on the plan you opt for), and a decent amount of RAM. Not only will it result in a vastly superior user experience for your visitors, but it will also speed up the loading of your site. A faster loading site means more engaged visitors, which in turn means more opportunities to grow your business.

Use A Content Delivery Network (CDN)

A content delivery network (CDN) allows content to be served from other locations, making your site look more robust and giving you the ability to serve greater amounts of content from multiple servers. By using a CDN, you take advantage of having more servers at the disposal of your website host, resulting in faster page loads for all visitors. You can either use a free CDN, such as Cloudflare, or you can purchase a premium plan from a reputable company, such as Akamai. The decision is completely up to you.

Keep Your Media Files To Yourself

One of the things that contribute to the slow loading time of your website is the large number of images and videos that you include on your pages. There are numerous ways in which you can make your site lighter, including removing the images and videos, replacing them with plain text, or reducing their dimensions. Another great option is to invest in a content delivery network, which we mentioned previously. Having smaller, faster images and videos placed on a page will greatly speed up the loading time of that particular page. In addition to this, you can use a minification tool to strip all JavaScript and CSS, resulting in a smaller and lighter website, which in turn will make your site load faster.

Use The Right Web Hosting

A web hosting company that you can trust. With the right web host in place, all the steps mentioned so far will result in a significant decrease in the loading time of your website. If you’re looking for a one-stop-shop to take care of all your web hosting needs, Bluehost is the best option available, providing you with a free domain, a free platform, and a free hosting plan. Not only will this make setup much easier, but it will also speed up the loading of your site. A fast-loading site is the key to establishing a great customer experience on the web. Even more importantly, establishing trust with your visitors is a vital step in the creation of lasting relationships.

Cache Your Website

Caching is a technique used by web servers to speed up the loading time of a website. When a user navigates to a page, their browser will first check whether that page has been loaded previously. If so, the web server will send an HTTP “cache” header to the user’s browser, instructing it to display the previously downloaded content instead of re-requesting the page from the server. As a result, pages that are frequently requested will load more quickly, since the server will know that the content is already present in the cache. The most popular tool that allows you to implement a cache on your website is Nuwber. When you use this tool to cache your website, you can either use their built-in CDN option, or you can configure your own using a subdomain. The latter option is more customizable, and as a result, is commonly chosen by experienced webmasters who want to truly gain an advantage from caching.

Use The Correct WORDPRESS TheME (theme)

The wordpress theme is a customizable skin or look and feel that you apply to your website’s content area. When you choose a wordpress theme, you are essentially selecting a set of CSS and HTML files, which include graphics that can be changed. When it comes to determining the correct theme for your website, you need to bear in mind that your visitors will have different experiences, depending on the device they use to access your site (e.g., desktop vs. mobile). For instance, if you intend to use a tablet or smartphone to access your site, you may want to consider an adaptive view, which can adjust the theme based on the screen size.

Use The Right GRAPHIC (logo)

A website’s logo is one of the most important aspects of its design, due to its significant impact on the user experience. Your logo will serve as the brand identity of your website, and it will guide your visitors in terms of what to expect from your website. When selecting a logo for your website, ensure that it is easily recognizable, and that it accurately reflects your brand. A poorly designed or selected logo will likely result in a poor customer experience and a negative impact on your bottom line. In addition to this, you need to ensure that the logo is appropriate for use on all media platforms, including web and mobile.

Monitoring Website Performance

The performance of your website is largely determined by the steps that you take to improve it, as well as your existing infrastructure. When it comes to monitoring the performance of your website, you need to look at key metrics, including page load time and the number of times that users click on a link or button on your site. In addition to this, it may be wise to examine your site’s traffic, as this will give you a clear indication of the effectiveness of your efforts. You can either use a free tool like Pingdom or a paid tool like Google Analytics to gain this information.

If you follow these guidelines, you will see significant improvements in the loading time of your site, as well as a much greater chance of establishing a positive customer experience.