How to Improve SEO on a WordPress Website

Search engine optimisation (SEO) is an essential part of online marketing because it determines how a website will perform in terms of organic search results in search engines like Google. Without effective SEO, your website may struggle to achieve organic search results, which could have serious implications for your business.

You may be wondering how to improve SEO on a website you created using the popular WordPress content management system. If so, this blog post is for you, because we’re going to tell you exactly what you need to do to make your WordPress site more SEO-friendly.

Use Keywords In Your Headings, Titles, And Metadesc

One of the first things you should do to make your WordPress site more SEO-friendly is to enter the keywords you want to rank for in the

headings

,

titles

, and

metadesc

.

Your

headings

should be succinct and contain the most important information for your page’s visitors. Think of the keywords you want to rank for and create concise

headings

around those keywords. For example, if you’re targeting a keyphrase “parental supervision for teens,” your

headings

might be something like “Parental Supervision for Teens: How to Supervise Your Children Effectively.”

Your

titles

should be catchy and succinct. Some good SEO advice is to make sure your

titles

match the

headings

; if they don’t match, Google may have a harder time understanding what your page is about. For example, if you have a page about dogs and you call your

title

“Older Dogs Are More Mature,” your page’s

headings

and

titles

don’t match, and Google may have a harder time understanding what your page is about. However, if you have a page about parenting and you call your

title

“Effective Ways to Supervise Your Children,” your page’s

headings

and

titles

match, and Google will have no problems understanding what your page is about.

Your

metadesc

should briefly introduce your readers to the key benefits they can get from reading your article. This is often referred to as “skimming” or “fast-glancing” the metadesc and can help the reader decide whether or not to continue reading your article. Make sure your

metadesc

is concise and includes the most important information about your article. For example, if you’re writing about running a marathon, your

metadesc

might include, “In this article, I will walk you through everything you need to know about running a marathon, including tips on how to prepare for your race.”

You can find free SEO tools that can help you figure out the keywords you should be targeting and suggest changes to make your content more SEO-friendly. For example, Google Keyword Planner is a free tool from Google that can be accessed from your Google Ads dashboard. Simply enter your website’s URL into the tool and it will analyze your content and suggest keywords and phrases that it thinks are relevant to your site.

Add More Structural Content

Adding more structural content to your website, such as an

about us

page, an

architecture

page, or an

equipment

page, can help improve your SEO. These types of pages often contain valuable information about your business that can help potential customers find you. They also make your site more accessible to search engines such as Google.

If you want to know exactly what type of content performs best in terms of SEO, you can use tools like Google’s Search Console to track the keywords and phrases that lead to the most impressions and clicks. You can also use free tools like Google Keyword Planner to find the keywords and phrases you should target for your page.

Use H1, H2, And H3 Tags

To improve the SEO of your WordPress site, you need to use the right tags. A good rule of thumb is to use

H1

tags for your

headings

(this is the tag that indicates your heading),

H2

tags for your

subheadings

(this is the tag that indicates a subheading), and

H3

tags for your

footnotes

(this is the tag that indicates a footnote).

For example, let’s say you’re writing an article about the importance of using structural elements in your home design. You could use the following tags to indicate the different elements you’re about to discuss:

• H1

  Heading One – This is the tag that indicates your heading. In this case, it would be “Heading One: Using Structural Elements to Improve Your Home Design.”

• H2

  Subheading Two – This is the tag that indicates your subheading. In this case, it would be “Subheading Two: The Different Styles of Structural Elements.”

• H3

  Subheading Three – This is the tag that indicates your subheading. In this case, it would be “Subheading Three: Tips for Using Structural Elements to Improve Your Home Design.”

Now, if you were writing a page about running a marathon and you wanted to include the benefits of running marathons, you could use the following tags:

• H1

  Heading One – This is the tag that indicates your heading. In this case, it would be “Heading One: The Benefits of Marathon Running.”

• H2

  Subheading Two – This is the tag that indicates your subheading. In this case, it would be “Subheading Two: Tips for Running a Marathon Successfully.”

• H3

  Subheading Three – This is the tag that indicates your subheading. In this case, it would be “Subheading Three: Training for a Marathon Successfully.”

You can find free SEO tools that can help you figure out the keywords you should be targeting and suggest changes to make your content more SEO-friendly. For example, Google Keyword Planner is a free tool from Google that can be accessed from your Google Ads dashboard. Simply enter your website’s URL into the tool and it will analyze your content and suggest keywords and phrases that it thinks are relevant to your site.

Back to our example: if you were writing an article about how to design a kitchen that will be functional and aesthetically pleasing, you could use the following tags:

• H1

  Heading One – This is the tag that indicates your heading. In this case, it would be “Heading One: How to Design a Kitchen That is Functional and Aesthetically Pleasing.”

• H2

  Subheading Two – This is the tag that indicates your subheading. In this case, it would be “Subheading Two: Kitchen Design Tips.”

• H3

  Subheading Three – This is the tag that indicates your subheading. In this case, it would be “Subheading Three: Food Preparation Is Fun When You Have Enough Space.”