How to Insert a Video on a WordPress Website
WordPress is the most popular content management system (CMS) used by bloggers and businesses alike. With a massive 40% of the blogging world using it, you’ll undoubtedly be familiar with this platform if you’re reading this.
One of the most powerful features of WordPress is the ability to integrate external content, in the form of videos. In this article, we’ll tell you exactly how to integrate a video into your WordPress site: from the basics of video production to sharing videos on social media.
The Basics Of Video Production
Before you can start integrating videos into your WordPress site, you’ll need to know the basics of video production. While it can be a fairly complicated process, understanding the fundamentals of video editing can be a great starting point to creating polished videos for your business.
Depending on your budget, you might want to consider renting or purchasing a small video studio, complete with a green screen, lights, editing software, and more.
In terms of file types, most video editing and hosting platforms support both.mp4 and.mov files. Typically,.mp4 files are used for online video while.mov files are useful for offline video (such as videos used in blogs or websites).
As for the aspect ratio, videos posted on social media platforms like Twitter and Instagram are usually displayed in a square aspect ratio of 16:9. However, if you want to display your video content in a cinematic format with the widescreen aspect ratio of 16:9 or 4:3, you’ll need to crop the top and bottom of your video.
Choosing The Right Place For Your Video
After you have your video edited and ready to be uploaded, the next step is to find the right place for it. You don’t want to put any of your other content next to it because chances are, the video is going to be centered around something other than your text. That’s why it’s important to find a space in your website that is dedicated to videos.
Your video isn’t the only thing you want to integrate into your site either. You can also use other tools, like infographics or interactive maps, to engage your audience and increase the chance of them coming back for more.
When choosing a location for your video, you’ll need to consider a number of factors, from the size of your target audience to the tech-friendly nature of the location. For example, if you’re looking for a solution that’s accessible to the majority of your audience, you might want to consider creating a short tutorial and putting it on YouTube. The advantage of using YouTube is that it is the second largest video-sharing platform globally, and thus, your video content has the chance of being discovered by people searching for the topic you’re discussing.
Sharing Videos On Social Media
While YouTube is a great place for your videos to be discovered, the ultimate goal of a business is to grow its audience and make its content go viral. To achieve this, you’ll need to be sharing your videos on social media platforms like Twitter and Instagram.
On Twitter, you can share a YouTube video with the click of a button, and a similar feature exists on Instagram. To integrate videos into your Twitter or Instagram account, you’ll need to follow a few simple steps.
First, find a video sharing platform that’s compatible with your Instagram account. Then, find a relevant and inspiring hashtag for your video. Finally, post the video and share it with your audience.
It’s important to note here that when you post a video to Twitter or Instagram, you are sharing the video publicly; anyone can view it. If you’d like to keep the video private until you’ve shared it on a social media network, you can do so with a simple click of a button.
The Many Different Ways To Integrate Video In Blogs And Websites
While there are a variety of ways to integrate video into a blog or website, we’re going to list the most popular ones here.
The first and most obvious way to do this is to simply embed a video in a blog post. This can be done via YouTube, which is the most popular video sharing platform. When a member of the public finds a blog post with an embedded video, they will often click on the link within the post to watch the video. This is great for gaining more views and inspiring potential customers to take action.
Another method is to create a YouTube playlist of all your important videos. Then, when a member of the public goes to your site, they will see a video pop up when they click on a highlighted word or phrase within your posts. While this might not seem like a perfect solution since the user needs to be on YouTube to view the content, it does have the advantage of being a free option.
The above methods, while effective, are only the beginning. If you’d like to learn more, try these curated lists of the best digital marketplaces and platforms to find the products or services you’re looking for: