How to Launch Your Website on WordPress

This week we are going to teach you the best way to launch your website on WordPress. So you’ve decided to create a website for your business or brand. Congratulations! The first step in the process is to pick a name for your website. Some useful tips below:

Pick A Name That Works

Your website’s name is one of the most important aspects of your website. It will act as your branding platform and represent you as a company. When picking your website name be sure to consider:

  • The trademark law in your country
  • The sound of the word
  • How easy it is to type
  • And most importantly…
  • …the search volume

Each of these factors will affect your brand’s reach and thus, your ability to successfully establish yourself as an industry leader. Your website’s name should reflect your core competencies and provide a clear indication of what your website is about. For example, if you are a financial planner, you might choose to name your site “Financial Planning.” If you are an accountant, then you could name your site “Accounting.”

The name you choose should be used consistently throughout your website. You should also consider using the name for social media accounts to help drive traffic to your site. Even when using social media to spread the word about your website, it’s still a good practice to use the same name. This will make it easier for people to find and follow you on social media.

Pick A Short & Sweet Name

The best website names are usually very short. A famous WordPress developer, Matt Cutts, advises that “you should look for a short and sweet name that will make you accessible to everyone.” When picking a short and sweet name, you need to consider:

  • How easy it is to type
  • Whether or not there are already websites with the same name
  • How long people will remember the name
  • And of course…
  • …the search volume

The best short and sweet names usually start with the letter “t.” For example, tesco, tommy, and trawel are all short and sweet names. You can use the free Google App to find the search volume for any given name. If you go with the above examples, you will see that tesco has the highest search volume at 45 million searches per month.

The takeaway from this section is to choose a short name that is easy to type and remember. If you want your website to be accessible to a global audience, then look for short and sweet names that are easy to spell and remember. Don’t be afraid to take the extra step and check if there are any trademarks that cover your proposed name. Above all, make sure that your proposed name isn’t already taken by someone else.

Make It Easy To Find

One of the easiest ways to enhance your website’s SEO (search engine optimization) is to make it easy for Google to find. You can easily do this by making sure that your website’s URL (Uniform Resource Locator) is easy to remember and type. For example, if your website is at www.example.com, then your URL is simply http://www.example.com. You should make sure that your website’s URL is also easy to use when directing people to your site on social media platforms like Twitter.

If your proposed URL doesn’t work on social media, then you have the option of using a hash bang (#) at the end of your URL to indicate that it’s a Twitter link. For example, if your website is at www.example.com, then your URL would look like this on Twitter: http://twitter.com/#!/example/status/123465243090140962.

A short and sweet URL makes for a better overall user experience on your website and across social media platforms. People love it when they see other websites linked to their own through social media. Doing this reinforces the connection between the two parties and makes the link more recognizable and trustworthy.

Make It Memorable

The best website names are memorable. To create a memorable name, you need to consider selecting a word or phrase that is both unique and memorable. You also need to make sure that the name is suitable for both genders and won’t be misinterpreted by anyone else. There are multiple methods to create a memorable name. Some examples include:

  • Selecting a single word or phrase that is both unique and memorable
  • Choosing a name that is a portmanteau (phrases mashed together to form a new word)
  • Taking an existing word and creating a new meaning or definition with it
  • Using alliteration (words that start with the same sound) in the name
  • Creating an anagram (word or phrase made by rearranging the letters of another word or phrase)

If you can think of a unique and memorable name that relates to your core business, then by all means use it. However, make sure that you don’t use any copyrighted or trademarked terms as these cannot be used without permission. There are free online tools that can help you find the copyright ownership of any given word or phrase. You can also use these tools to determine if your proposed name is trademarked or not.

Avoid Clashes With Trademarked Names

If your proposed name is a conflict with a trademark, then you have the option of creating a new one. However, this is easier said than done. The good news is you don’t have to choose a completely new name. There are numerous methods of finding a new name that does not conflict with any trademarks. Some of these methods include:

  • Using a random number generator to select a new name
  • Using a free online tool to find a suitable new name
  • Searching for synonyms (words that can be used interchangeably) for the proposed name
  • Looking for antonyms (opposing words or concepts) for the proposed name
  • Finding words that can be combined to form a new name (such as “alternative” and “music” to form “alternative music”)
  • Finding the origin of the name

The above tips will help you find the best way to name your website. Remember to use the same name on social media to further connect with potential customers. Also, be sure to check for trademark conflicts before using any of the above suggestions.

If you’re looking for more help or just want to launch your website today, then contact us. Our experts can help you pick a memorable URL, find the best domain name, set up your website, and optimize it for performance. Plus, for a limited time, when you become a client of ours, we’ll give you 25% off of all services.