How to Link Your WordPress Website to Google Brand
If your business is based on your web presence, you’ll definitely want to make sure that your site is professionally branded.
What is branding?
Branding is the process of associating your product or service with a person, place, or thing that is completely separate from your product. In marketing, a brand is often considered to be a combination of a product’s features, pricing, marketing, and brand personality. These are the elements that make up a brand’s image. When someone hears or thinks of your product or service, they will immediately associate it with your brand.
Why should you care about branding?
According to HubSpot Blogs research, 69% of consumers strongly associate a brand with positive emotions, such as confidence, trust, and optimism. In other words, when people think of your brand, they think of pleasant feelings.
What does that mean for you as a business owner or marketer?
It means that you can use this powerful, subconscious tool to your advantage. When someone sees your brand’s logo, they will automatically associate your product or service with positivity and victory.
Why should you choose “Google Brand” for your website’s logo and link?
That is a very easy question to answer. In general, when someone chooses a brand for their website’s logo, they are doing so because they want to associate their business’ identity with a specific group or entity. In other words, they want to create a connection with an existing brand. When you choose “Google Brand” for your website’s logo, you are telling the search engines, the public, and your customers that you are a member of the “Google family.” In addition, you are also associating your business with one of the biggest and most established brands in the world. Naturally, this will make your website stand out from the crowd.
The Importance of a Solid Brand Link
A brand link, or simply brand, is an HTML tag that allows you to link to a brand’s website. When someone clicks on this tag, they’ll be redirected to the brand’s website.
Why should you add brand links to your site’s footer?
Aside from the fact that they are easy to add and will help your website’s SEO, brand links are one of the most effective tools you have to connect with your customers and get them to explore more about your brand. If you have a brick-and-mortar store, you can use your websites’ brand links to help drive customers to your store. For instance, if you sell hats, you could create a brand link in each hat’s description that leads to your website’s hat page. When a customer clicks on the hat’s description, they’ll be directed to your website’s hat page where they can learn more about your product.
How to Add a Brand Link to Your Website’s Footer
To add a brand link to your website’s footer, simply put the HTML in your website’s footer and follow these steps:
- Include the href tag with the brand’s website address.
- Use the rel tag to describe the relationship of the link to its target.
- Use the target attribute to specify the webpage to which the link will point.
Why should you use the rel tag to describe the relationship of the link to its target?
As previously mentioned, when someone clicks on a brand link, they will be automatically redirected to that brand’s website. When writing your website’s copy, you don’t want to mislead your readers by implying that what they are reading is a blog post about your products. Similarly, you don’t want to confuse your customers by leading them to believe that your product is associated with a certain brand when, in fact, it is not.
Using the rel tag helps maintain the integrity of your content by letting the search engines, the readers, and your customers know that what they are getting is indeed relevant to what they are looking for. In addition, including this tag will help the search engines better understand the context of your content. Last but not least, keeping the integrity of your content will also help you maintain your SEO rankings.
The Importance of a Consistent Brand Experience Across Your Platforms
A consistent brand experience is extremely important to have when operating a business, particularly a web-based business. This is why you should care about branding; having a consistent brand experience across your platforms will help create a cohesive identity for your business and make customers feel as though they have traveled to a different website every time they visit your site.
The reason for this is that, although your webpages may have different content, the visual layout, design, and style of each page should be consistent. In a nutshell, your users should experience the same layout, design, and style every time they visit one of your sites. The following are a couple of examples of how brand consistency can be used to benefit your business:
You Have A Blog. Why Not Use It For Marketing Purposes?
If you already have a blog for personal use, why not use it for marketing purposes? You can use your blog to write articles that are relevant to your niche and target audience. If you know how to use your blog in a way that benefits your business, why not take advantage of it? As previously mentioned, 69% of consumers strongly associate a brand with positivity and victory. If you want to create a positive experience for your customers, you can use your blog to do so. You can choose to write something that will make your customers feel happy, confident, or like they are winning. If you think of a different combination of emotions, you can choose to write about that as well.
You Have A Shop. Why Not Use It To Promote Your Brand?
If you already have a shop that you use to sell your products, why not use it to promote your brand? You can write articles about your brand, create videos, and even design a fully-branded shop to fit your business’ identity. When designing your shop, make sure to choose a theme that is appropriate for selling products. If you want to create a positive experience for your customers, you can use your shop to do so. You can choose to write something that will make your customers feel happy, confident, or like they are winning. If you think of a different combination of emotions, you can choose to write about that as well.
When it comes to marketing, most business owners choose to focus on one area at a time. However, you should care about branding because it can do so much more than just promote your products. When someone thinks of your brand, they will instantly think of positive emotions. Naturally, this will make your brand highly desirable. In other words, your brand will be worth thinking about, and therefore, worth having.