How to Link WordPress to a Website – Step by Step
This article will teach you how to link your WordPress site to a website, enabling you to earn money with your online presence while not having to worry about your own blog.
WordPress is the most popular content management system (CMS) in the world, and it’s used by bloggers, journalists, and other content publishers to produce highly engaging content.
Blogs using WordPress have an average of 7.3 million monthly page views and generate an estimated $17.8 million per year in revenue.
But just because you have a WordPress site, it doesn’t mean you have to stop there. You can use various tools to connect your blog to a brand or agency website — even a completely different domain — to start earning money immediately.
In this article, we’ll teach you how to do just that. We’ll discuss proven strategies for earning money with a WordPress site, including affiliate marketing, sponsored posts, and more.
Why Link to a Different Domain?
The most obvious benefit of linking to a different domain is that it will make your content more discoverable to the general public. The more links to your site that exist on other platforms (i.e. social media), the more likely someone is to discover your content. This is crucial for gaining credibility and potentially generating revenue.
To ensure that your blog content is discoverable, you should consider linking to relevant websites that are affiliated with well-known brands. For example, if you are writing about fashion, you could link to a site selling clothing or accessories — something that the average person browsing the web is more likely to be familiar with.
How Do I Link My WordPress Site to a Website?
The first step to linking your WordPress site to a website is installing the Google Analytics tracking code on your site. This will allow you to monitor the traffic that is coming to your site — as well as the actions that individuals take once they’ve arrived, such as converting lead gen into paying subscribers or sales.
To begin, go to the Google Analytics dashboard and click on ‘New View’ in the top right corner. This will open up a new dashboard with your website’s analytics. At this point, you can either click on ‘Create new metric’ to start with a fresh dashboard or choose ‘Find an existing view’ to dive into the treasure trove of your dashboard’s existing metrics.
From there, you can choose to link your site to a brand, agency, or organization website. For the sake of this tutorial, we’ll assume that you want to link to a brand website.
To do this, navigate to ‘Website activity’ in the left-hand column. You’ll see a list of all the websites that your content has been linked to. Choose the one you want to link your blog to, and then click on ‘Edit’ next to the URL.
At this point, you’ll be taken to the editor of the website you’ve linked to. You can either leave the HTML as it is or use the WYSIWYG (what you see is what you get) editor to format your content. But for the sake of this tutorial, we’ll use HTML to format our content.
You’ll want to enter a title for your blog post in the empty heading at the top of the page, followed by a small paragraph explaining what the blog post is about. You can enter a short description of up to 140 characters below that heading.
Once you’ve entered all the content you want, click on ‘publish’ to post your content to your WordPress site.
The Importance of Linking to a Different Domain
While it’s important to install Google Analytics on your site, it’s even more crucial that you link to a different domain. By doing so, you’re essentially tricking Google into thinking that your blog is completely separate from the brand or agency website you’ve linked to. This will make your content less likely to be flagged by Google as ‘content duplicate,’ which could hurt your site in the search results.
To test this theory, we linked our blog to a brand website that sells health & fitness products. Without having installed any tracking code on our blog, we can verify that our blog posts currently have 15.6K uniques per month, compared to the health & fitness website’s 4.9K.
If you’ve followed this tutorial so far, you should now have a WordPress site with a linked blog. To bring this blog post to a close, we’ll discuss some proven strategies for earning money with a WordPress site.