How to Make a Business Website in 2017 on WordPress?
This year was a big one for business websites. We saw big names like Forbes, The New York Times and The Washington Post launch fully functional sites on WordPress. And if that wasn’t enough, we saw large platforms like Shopify, Squarespace and Wix build out their own built-in web-building tools that rivaled WordPress in terms of flexibility and ease-of-use!
It would be an understatement to say that WordPress is the gold standard when it comes to building business websites. The open-source platform is flexible, scalable and offers a wealth of features that make it simple to build anything from a personal blog to an eCommerce store. Plus, with the ability to use a free account, anyone can get started building a website in less than five minutes!
But to continue our theme of this year being big for business websites, let’s take a look back at some of the best WordPress business website themes of 2017.
The Successful Blogger
The year 2017 was a big one for business bloggers. Not only did we see blogs like The Muse and Fast Company go fully digital, but we also saw big name publishers like The New York Times and The Washington Post embrace the power of influencers and content creators to grow their audiences.
The combination of a passionate community of bloggers and the rise of influencer marketing made for a perfect storm. According to HubSpot, influencer marketing will be the biggest form of earned media in 2022, reaching 69% of consumers worldwide.
If you’re looking to start a blog in the coming months, you should consider the theme of TheSuccessfulBlogger, whose name perhaps implies it, as a possible starting point. The theme is built on Bootstrap, the widely used and highly versatile front-end framework. It is fully responsive and comes with tons of features, most notably the ability to add your own content to the site (such as an About page, a section for your hobbies or a gallery).
What’s trending now may not be so tomorrow. But it’s always a good idea to keep an eye on what’s fashionable and to adapt your business’ style to match the current trends. According to HubSpot, fashion-related marketing will reach 73% of consumers in 2022.
If fashion is a topic that you’re passionate about, you could consider creating a theme around it. If not, you can opt for a more generic approach to creating a business website, focusing on your product or service and what makes it special.
Last but not least, we have digital marketing. According to HubSpot, 79% of consumers worldwide will be interacting with brands and businesses digitally in 2022.
If you’re interested in this marketing channel, you could create a theme around it. For example, you may want to use video or images on your site to attract potential customers. Or if you’re looking to create an eCommerce store, you may want to consider using some of the many ready-made eCommerce themes on the market.
No matter what your reasons are for creating a business website, this year gave us a whole lot to think about. So next time you’re faced with a blank slate, think about what topics you’d like to cover and how you’d like to do it. Then, pick a WordPress theme with which you’re happy and go from there.