How to Make a Simple WordPress Event Website
WordPress is the most popular content management system (CMS) in use today, and for good reason. It is very reliable, secure, and has a large online community supporting it. Nowadays, it is very easy to use and set up, even for people that have never done so before.
If you’re looking to create an event website from scratch, you can use WordPress to do so. In this article, we will teach you how to make a simple WordPress-based event website that you can use to promote your upcoming business or event, without needing any professional help.
Choose A Theme And Set Up The Website
One of the first things you’ll need to do if you want to set up a WordPress event website is to choose a theme for it. There are a few good themes that you can use for this purpose, such as the Bartica theme by WooCommerce. Alternatively, you can use WordPress’s built-in themes, which are usually free. You should choose a theme that is simple and easy to use, as this is the best way for potential visitors to understand what your website is about and what they can expect from it. Once you’ve made the decision, you can set up the website and begin building it out.
Create The Website’s Pages
After you’ve chosen a theme, you’ll need to begin creating the pages for your website. You can use WordPress’s built-in page builder, which is very easy to use. Once you’ve created your initial pages, you can begin adding more content to them. You should create a page for each of your events, with a little something on it about the event itself. For example, you can have a page for a business conference that you organize, with information about what speakers will be there, when and where the conference will be held, and so on.
You can also create a general page for your website, with basic information about you and your company. You should also create a contact page, with your email address and telephone number, which is where potential customers can reach you. You may also want to create a blog page, to encourage readers to subscribe to your site and keep updated on any news or happenings at your company or events.
You should also create a page to thank your visitors for using your website. This can be a very simple page, with just a single sentence thanking the reader for visiting your site and expressing interest in what you have to offer. The key to creating successful pages is to make sure that they are relevant to the purpose of the site and that they fit the theme of the site. You can use the search bar at the top of any page to easily locate any content that you may have posted, and you can always reach out to WordPress for assistance if you are stuck.
Set Up An Inventory Of The Goods And Services You Need
Once you’ve got your site set up, you can begin thinking about how you’ll sell your goods and services to potential customers. You’ll need to decide what you’ll offer and set up your inventory accordingly. This will be different for every event or business, but typically you’ll need to have tables and chairs for the conference, catering equipment, badges for the speakers, and so on. You can find a list of frequently required items for a corporate event here: https://goo.gl/maps/4BpPgqzv9C2.
You should also think about what you’ll need to promote your business or event, including websites and social media accounts. There are lots of templates available for the latter, so you can easily set up a Twitter account or Facebook Page for your business. You can use tools like Hootsuite to manage all of your social media accounts from one place. Your website will then be the source of all of your social media activity, so keep that in mind when creating content for it.
Adding The Necessary Gadgets
Depending on your event or business, you may need to think about additional devices or tools to make it easier for customers to find what they’re looking for. For instance, if your event is related to technology, you may want to add a technical FAQ page to your site, with the most common questions and answers about using technology related to your event. Or if you’re hosting a business conference, you may want to provide a list of the top 50 business ideas that are solving problems that your customers are having, and give them the option of subscribing to your site to get access to the answers to these questions.
If your event is related to health issues, you may want to create a page with information about what vitamins and supplements your patrons can use to improve their health. Or if you’re teaching an online course about fashion, you could create a page with information about how to take better care of your body, inside and out, through good nutrition and exercise.
If you’re using WordPress, you can install various plugins from the WordPress repository that can help you make your site more functional or attractive. Some of these plugins are free, while others will cost you a few dollars. One of the best plugins for creating a simple event website, for example, is Event Horizon by MyEvents. With this plugin, you can create custom forms for your attendees, with all the information you need, such as the name, email, and phone number, right in the form.
The form can then be distributed to attendees through email, or posted on your site for them to see. And because it’s a WordPress plugin, you can be sure that it is very well-maintained and regularly updated to ensure that it continues to work with the latest versions of WordPress.
Adding Event-Specific Phrases
Depending on your event or business, you may want to add some specific terminology or words to the vocabulary of your website. For example, if you’re organizing a conference for entrepreneurs, you may want to include phrases like “entrepreneur”, “startup”, “venture capitalist”, and so on. Avoid using jargon that is not familiar to your audience. If you’ve got a website that you’re actively trying to grow, you may also want to look into paid advertising, to bring in more potential customers.
Once you’ve launched your website, you can measure its performance using tools like Google Analytics. Google Analytics for WordPress can be integrated with your site, and you can use its free version to track the traffic on your site, from wherever it comes from and however it arrives. You can use its reports to determine the effectiveness of your website, identifying problems and taking steps to solve them. You can also set up alerts and reminders to follow up with any actions that you’ve taken, and track the results of those actions. For a more in-depth analysis of your site’s performance, you can look into its advanced features, which are available for a paid version of Google Analytics.