How to Make a Good WordPress Website
WordPress is the most popular content management system (CMS) around right now. In fact, according to HubSpot Blogs research, 37% of surveyed businesses are currently operating under a WordPress platform.
Additionally, if you’re looking to launch a new website or have plans to update your existing one with more engaging content, you’ll likely end up investigating and considering a WordPress option. Even if you don’t end up choosing to run your business under a CMS, a good WordPress website will likely serve as a valuable asset.
Why Should You Consider a WordPress Website?
When we think about website building, we often think about the technology behind it – how to make the website work, how to make it look good, etc. However, there is a lot more to a good website than just technology. Just as with any other marketing or sales tool, you need to consider the human aspect of website building as well.
Here are just a few reasons why you might want to consider a WordPress website instead of just any old website.
SEO is an important aspect of digital marketing and without it, your website will not be found by potential customers when they are searching for products or services in your industry. With SEO, you can ensure that your website shows up when potential customers are searching for your product or service. You can do this by following SEO best practices and using the right keywords in your content and in your page titles. For instance, let’s say you are in the health and wellness industry and you want your blog post to be found by people searching for “healthy recipes.” You would want to make sure that the page they land on is relevant and contains the right information. In this case, the content might look something like this:
The good news is you can be sure that whenever someone performs a search within your industry, your website will be among the first results that show up. This is because most major search engines like Google prioritize websites that adhere to SEO best practices. If you’re not sure how to properly “optimize” your website, you can download a free SEO tool like Google’s Keyword Planner or Yoast’s SEO plugin for WordPress. These tools can help you find the right keywords without doing any of the work yourself. They’ll suggest terms and phrases that you can include in your content to increase its relevance to potential customers.
2. User Experience
The user experience (UX) is all about the the way a website feels and functions when a user interacts with it. Much like SEO, UX is also something that you need to account for when building your website. When you have a good UX, your website will feel like a real accomplishment because it will likely feel easy to navigate and the content is nicely organized. Additionally, it might even feel like an interaction with a real person because of the way the content is written.
For example, if you’re writing about the health benefits of coffee, but your website isn’t designed well and doesn’t follow good UX practices, then it might feel like an inconvenience to navigate your way to the coffee machine just to get a cup of joe. However, if you design and build a good UX around the coffee machine, then you’ll have the delight of discovering that your computer can actually make a decent cup of coffee when you want it – an experience that would make anybody a fan of the coffee machine.
One of the things that made the web so awesome in the first place was the fact that it was extremely customizable. When you wanted to create something unique or special, you could simply go ahead and do it with ease. However, as great as the customization is on the web, it can be hard to find a good spot for it when it comes to website building. This is especially hard if you’re not a tech-savvy person or if you’re simply not used to working with computers and technology in general.
Even when you’re designing a website, you might not have much flexibility when it comes to changing the look and feel of the entire thing. With WordPress, however, you can easily change the appearance of your blog’s main page as well as the rest of its posts using CSS (Cascading Style Sheets). This means that no matter what theme you choose for your WordPress site, the options are endless when it comes to finding a suitable look for your content. Additionally, since CSS is something that you’ll discover and learn on your own, it won’t leave you at a loss when it comes to making changes to your website’s design. You’ll simply have to look it up and learn along the way.
Overall, if you want to build a good website with the potential to grow, then you should consider a WordPress platform. Even if you don’t end up choosing to run your business under a CMS, a good WordPress website will likely serve as a valuable asset to your marketing plan.