How to Make WordPress Look Like Your Website – 5 Ways to Go About It
If you’re reading this, I assume you’re either a) a designer who is looking to redesign a WordPress theme specifically for their own use or b) a WordPress user who is looking for some tricks to up-sale and increase their website’s conversion rate.
WordPress is the most popular content management system in the world. It’s powering nearly 30% of the internet’s content, and it’s a perfect fit for any type of website. Whether you’re a professional designer or a business owner, you’ll most likely be dealing with WordPress at one point or another.
It would be a shame to lose such a powerful tool just to make it look like your average website. With that mindset, let’s explore the best ways to bring your best side and make WordPress do your bidding.
Make It Mobile-Friendly
If your website is only available on desktop, you’re limiting your audience. Mobile users are now taking up a large portion of the market, and they’ll never find your website if your UX is poor on mobile.
According to HubSpot Blogs research, 50% of users prefer to download and read content on a mobile device. Further, 66% would rather read lengthy articles. Having a mobile-optimized site that fits these metrics will increase your traffic and lead to greater conversion rates.
To start, simply view your website on a mobile device. Does everything look fine? Can you navigate through the website easily? Are the fonts big enough that you can read the content without zooming in?
If you answered yes to these questions, you’re already half way there. You’ve just made your site mobile-friendly.
Use Compatible Browsers
If you’re reading this, you probably already knew that Firefox is the most popular browser globally and on the internet. Further, nearly 75% of the world’s population uses Firefox or another compatible browser.
Chrome has also risen in popularity in recent years and is now the second most used browser globally. While Safari has seen a significant decline in usage in recent years, it’s still the most popular browser among the African and Asian markets.
Regardless of the browser you choose, make sure it’s compatible with WordPress and your website’s design. If you use a flash-based browser, the performance will be sub-par and could cause considerable issues.
Reduce Website Loading Time
WordPress is already one of the most popular content management systems in the world, and it’s only growing. This is mainly due to the ease of use and scalability of the software.
However, one of the major drawbacks of WordPress is the loading time. While on average, a site will take about three to five seconds to fully load on a fast internet connection, some of the more popular WordPress sites can take up to a minute. This time delay could potentially harm your conversion rate if users are impatiently scrolling through their Instagram feed or Facebook newsfeed.
To fix this, minimize any third-party code and widgets you might be using. Instead, use only the features native to WordPress to enhance the user experience. Minimizing plugins and widgets can drastically reduce the loading time of your website. In fact, you might even see a difference in performance across different browsers.
Create Content For Every Platform
If your content is only available in a specific platform, you’re limiting its audience. Luckily, with a little bit of work, you can make your content available on every platform.
Creating content for every platform is a lengthy process, but it’s well worth it. Between YouTube, Instagram, and Facebook, you can gain thousands of potential readers. By creating and publishing content on these platforms, you’re ensuring that users can easily find your content regardless of whether they’re on a mobile device or desktop.
Further, with every new platform that emerges, the effort required to create content for it becomes clearer. Today, creating content for every platform might seem like a daunting task, but it’s a necessary one. As the world becomes more digital, content becomes more portable. Users want to be able to read and interact with content wherever they might be.
Curate Specialty Blogs For More Specific Markets
WordPress is one of the most popular content management systems in the world, and it’s expanding even further. Based on publicly available data from Google, WordPress powers approximately 30% of the internet, or more than 100 million sites globally.
This makes it the ideal choice for any type of website. However, as you might imagine, there are a variety of challenges when it comes to running a WordPress site. For example, website loading time can be longer than average. Further, depending on your site’s niche, you might struggle to find the appropriate audience.
If you’re specifically aiming for a design career or looking to establish your own design studio, you might consider creating specialty blogs for more specific markets. For example, if you’re passionate about film, you might want to start a blog that focuses on design work for film. Later, you can expand into a general blog about design.
The nice thing about establishing specialty blogs is that you can take your time and really curate content that is interesting and helpful to your target audience. Further, you can use your speciality as a springboard into other areas of design or entrepreneurship. With more than 500 million sites using WordPress, it’s clear that this content management system will be around for a while.
Make Small Changes To Increase Conversions
If you run an eCommerce store or sell your own products online, you know that it’s a necessary step to build trust with your customers. You also need to ensure that they feel happy and comfortable enough to make future purchases.
To this end, you can start by making small changes to increase conversions. One of the simplest ways to do this is through testing different copy, designs, and pages. Using tools like Google Analytics, you can track the following metrics:
- conversion rate – how many people are buying your product or service, as compared to how many people are coming to your site.
- average order value – the average price that your customers are paying, excluding shipping costs.
- revenue per visit – how much money you’re making from each visitor, based on how long they stay on your site.
- eCommerce revenue – this is similar to revenue per visit, but it excludes your product sales from Amazon.
- exit intent – this is how engaged your users are with your content, whether they intend to purchase a product or service, or just come back to your site to read more.
A/B testing is the process of comparing different versions of the same content, website, or email campaign and measuring the results. This allows you to make small changes to improve your conversion rate and establish a baseline from which you can measure future gains. By tweaking different elements of your content (such as the font size or the design of the website or email), you can test and see which version performs the best.
Use A/B Testing To Increase Conversions
If you’re looking for an easy way to increase your website’s conversions, you’ve come to the right place. By using A/B testing, we can examine different versions of the same content and pick the one that generates the most revenue.
To start, create two nearly identical versions of your website: one with the original design and one that has some small changes. For example, you might want to add a bit more white space around the edges or change the font on a piece of text.
Next, display each version of your site to a different group of users. For example, you might want to show version 1 to people who have been to your site previously and version 2 to someone completely new.
After viewing each site, ask users to complete a brief survey about their experience. One group might love the new design while the other hates it. With A/B testing, you can determine the reasons for the variation in your data and choose the version that performed the best.
Set Up Split Testing
If you’re serious about increasing your conversions, you might consider setting up split testing. With this tool, you can alternate between displaying different versions of the same content to different groups of people. This allows you to test the effectiveness of different content while keeping users engaged.