How to Make Your WordPress Site Searchable in Google
In order to generate leads, create a free account on HubSpot, then follow the prompts to create your first campaign. Once you have your campaign up and running, you can use the platform to create email campaigns, automated landing pages, and more.
Your Google SEO efforts should start with a solid foundation—one that is not easily cracked. Many businesses, especially those with a physical storefront, have an optimizable digital brick and mortar the likes of which Google can crawl and index. The trick, as always, is in the data.
Make sure that the information that you enter into Google is as complete and valuable as possible. In the coming weeks, we will teach you various methods for optimizing your content, so that it can be easily found by search engines.
Organic vs. Paid Search
When you are first establishing your SEO strategy, you will need to determine whether you will pursue an organic or paid search approach. This decision comes down to a few factors: the type of content that you are creating, the budget that you have to work with, and the time that you have to achieve your goals.
If your budget allows you to invest in paid search, you should absolutely do so. When someone clicks on a paid search result, they expect to see relevant, valuable content.
On the other hand, organic search results should be treated as gold. Your content will need to be exceptional in order to rise to the top of the SERPs, and that is likely to mean that you will need to invest heavily in SEO. If you want to see your content at the top of a search engine, you need to optimize it for the search engines.
On-site SEO is all about improving the user experience for your visitors, and in turn, boosting your conversion rates. This form of SEO will involve fixing issues on your site that are preventing it from being found by the search engines, as well as creating new content that can be indexed. Some of the things that you will need to focus on include:
- UX / UI design
- Content strategy
- Keyword research
- Link building
- Video content
- Product descriptions
- Manual reviews
- Blog articles
- Research & analysis
The most efficient way to get started with on-site SEO is to use a dedicated SEO tool, like Google Keyword Planner. With Google Keyword Planner you can enter your target market and the type of content that you have available, then the software will generate a list of keywords and phrases that you can use to optimize your content for.
Once you have your keyword list, you can use tools like Google Keyword Tool to research the volume of searches that you are looking to target, and the competition that you are facing.
Off-site SEO, or SEO for short, is about getting your content in front of as many people as possible, whether that is through links, social media, or any other form of digital outreach.
When it comes to off-site SEO, the strategy that you will use is based on the size of your target audience. If you have a large audience, you will want to prioritize creating high-value content that is naturally shareable. Make sure to include keywords and phrases where ever possible, but don’t obsess over trying to game the system.
If your target audience is more focused, you can choose to do a little bit of marketing to attract them to your site, then provide them with value.
Social Media, especially platforms like Twitter, can help you gain credibility with the right audience. Create content that is valuable and interesting to your followers, and you will slowly begin to build a following.
When it comes to Social Media, you cannot overuse hashtags or keyword-stuffed content. Instead, make sure to establish yourself as an expert in your field, and to provide your audience with value.
Make sure to engage with your audience on social media—whether that is through sharing valuable content or interacting with them on your behalf to provide value. If someone finds your content valuable, they are more likely to find you valuable as a business partner or consultant.
Blogs & Websites
Blogs are a great way to establish your authority in a specific area, whereas a website can work to establish your expertise across a variety of topics.
A blog is usually a content-rich website that is updated frequently and relies on a combination of SEO tactics, including on-site and off-site efforts, to attract and retain visitors. As with any other form of content, a well-written and consistently updated blog can do wonders towards establishing your authority in your niche.
A frequently updated and authoritative blog also makes for a great piece of content to drive organic traffic to.
Video content is one of the most effective forms of content that can be used for SEO. Thanks to platforms like YouTube, which provides detailed editorial guidelines to content creators, producing relevant and valuable video content for SEO can be a lot simpler than you might think.
YouTube creators must adhere to guidelines that are designed to help their content rise to the top of the YouTube search results, so make sure that you are complying with those guidelines if you plan on using video content for SEO purposes. Even better, consider using a tool like Vidyard to make creating video content for your business easy and affordable.
When it comes to video content for SEO, the idea is to create short-form videos (typically between three and ten minutes) that answer specific questions about your niche topic. Be sure to include a call-to-action at the end of each video to compel your audience to take some sort of action—like subscribe to your channel or watch the whole video (if it’s a long one).
One of the fundamental principles of SEO is to build links to your site. When you do this, you are essentially letting other websites know that you have value-added content that they might find useful. This form of SEO is called link building, and you can use a variety of tactics, from content to guest posts, to get visitors to link back to you.
When you’re starting out, you may want to use free tools like Google’s Link Builder, which is accessible from any Google account. With Link Builder, you can enter your target market and the niche of your website, then the tool will instantly begin fetching links from other websites that you might want to include in your strategy.
As you gain experience, you can move to a paid tool, like Ahrefs, where you can enter your target market and keywords for specific types of content, then receive a detailed report on the backlinks that you have accumulated. You can also use a tool like SEMrush to find your top competitors and analyze the links that they are building.
Keyword research is all about finding words and phrases that are commonly and consistently used in relation to your niche topic, and applying those to your content.
To perform effective keyword research, you need to understand the difference between a phrase and a keyword. A keyword is typically a single word or short phrase that describes your content. Phrases are strings of words that someone might type into a search engine to discover content like yours.
To find the most effective keywords, you should enter your content into the Google Keyword Tool—specifically, make sure that you are entering the long-form variations of your keywords (these will be the words and phrases that your audience is actually typing into search engines). You should also make a note of all of the keywords and phrases that you find, and organize them into a list.
Now that you have a list of keywords and phrases, you can use Google Keyword Planner to find the volume of searches that each phrase receives, and set a time frame for when you will want to begin to actively seek those keywords and phrases in your content.
Link Building Campaign
Once you have your list of keywords and phrases, you can use platforms like Google Keyword Planner to find the volume of searches that each phrase receives. From there, you can set a time frame for when you will want to begin to actively seek those keywords and phrases in your content.