How to Make Your WordPress Website Searchable in Google
You’ve launched your amazing new website. Congrats! Now, you’ve got something to show the world. But, if you want your website to be found by the right audience, you need to optimize it for search engines. Sounds easy enough, right? If you’re looking for an easy way to do this, you’ve come to the right place. In this post, we’ll teach you the best ways to optimize your WordPress website to make it easy for your target audience to find.
Build a Great Content Strategy
If you’re wondering why your website isn’t performing well in the search engines, there’s a good chance that you’re lacking in content. When Googlebot crawls your website, it will come across all of the content on your site, but it won’t have any way of knowing what to index. This is where your content strategy comes in. Your content strategy is all about answering these questions: What types of content do I have on my site? How frequently should I post? What’s the scope of my content? Once you know the answers to these questions, you can develop a content schedule that will allow you to consistently upload new content to your site.
Use Keywords In Your H1, H2, And H3 Headers
When you’re creating new content for your site, you need to include keywords in your H1, H2, and H3 headers. What are H1, H2, and H3 headers? These are the headers that appear at the top of your web pages. They’re more important than you think. Let’s say you have a blog post about “How to Host The Best Backyard BBQ Ever”. Your website’s SEO (search engine optimization) will depend on the keywords you choose for these three headers. If you want to write the best blog post you can possibly write, make sure that your chosen keywords are included in your H1, H2, and H3 headers. Why is this important? When a user searches for a product or service on Google, the website’s content will appear in the search results.
Create Short, Relevant Snippets Of Text
To get the most from your website, you need to create short, relevant snippets of text that will draw in your target audience. This is where you can really shine. Instead of just creating an all-purpose blog post, you can create mini-blog posts for specific topics. For example, you can create a blog post about pet-related travel, and include all of the essential information (such as packing tips, etc.) But, you can also create a short blog post about hiking with your dog and include a short list of favorite hiking trails with pictures. In both cases, you’ve answered the question “Why was the website created?” with a blog post.
Use Videos And Infographics To Attract Visitors
Did you know that 40% of people in the U.S. watch videos on their phones? That’s a lot of people. But, if you want to attract visitors to your site, you need to become a video content provider. Videos and infographics can do wonders at attracting visitors to your site. When someone sees an informative video or slideshows on a competitor’s website, they’ll probably click on that link and visit the site. The key is to create useful content that will be worth viewing.
Websites that are linked to are valued at 12 times their original cost (just find out what your website’s value is) as a backlink. When someone sees that you’ve linked to another website, they’ll think of your website when they’re conducting a search. Now, you need to create backlinks in the most useful way for your site. There are several ways to do this, like adding your site to your social media accounts or getting guest bloggers to write about you and your products. If you want to make your website stand out, create backlinks to reputable websites with a similar audience to yours.
Don’t Forget About The Overall Layout Of Your Website
When someone enters a website, they’ll see all of the content as soon as they navigate to it. Then, they’ll have to wait for the page to load before they can actually read it. As you probably know, internet users have a limited attention span, and they’ll quickly move on to the next site if the page isn’t designed well. To make sure your website looks the best it can, take a few minutes to lay out the page hierarchically. Start with the headline, subtitle, and opening paragraph in H1. Then, the text itself in H2, and finally the supporting details, such as images and links in H3. Doing this will give your website a polished, professional look that will make your visitors want to keep coming back for more.
Now, you might be thinking that creating a website that’s search-friendly is a daunting task. But, with a little planning and strategizing, it’s not that hard. You can start by developing a content strategy, using keywords in your H1, H2, and H3 headers, creating videos, and linking to other sites. Doing these things will make your website more searchable, and more importantly, it will make your life a lot easier as you grow your audience. Good luck out there.