Managing Multiple Websites in WordPress – A Comprehensive Guide
This week we will teach you how to manage multiple WordPress websites from a single dashboard. You’ll discover how to create specialized pages and utilize plugins to grow your site’s revenue.
Why Should You Manage Multiple Websites From a Single Dashboard?
WordPress is one of the most popular content management systems (CMS’s) around. It’s been around since 2005 and today, over 24 million websites use WordPress as their CMS. If you’re looking for a content management system and don’t want to pay for a separate license, then WordPress is the perfect choice.
WordPress is so popular because it provides amazing value. The software is free and open source and the community behind it is thriving. If you’re looking to get started with WordPress, then you’ll have access to a wealth of knowledge and resources. You’ll also find helpful forums where you can get answers to your questions. As a WordPress user, you’ll have access to a growing repository of plugins that extend the functionality of your site. If you’re looking to create a multi-site WordPress installation, then you’ll discover how to do it easily and manage the content from a single dashboard.
Creating a WordPress Website From Scratch
Even if you’re an experienced WordPress user, creating a new site from scratch is still a daunting task. You’ll need to decide on a theme, build a shopping cart using a third-party plugin, and integrate Google Analytics and other necessary plugins to create a functional website. It would be best to take some time to plan out your new site’s architecture and how you’ll organize the content before you start building. You don’t want to waste time creating a messy spaghetti of a website that nobody would want to navigate and maintain.
Managing Existing Websites
For many websites, the challenge of keeping up with multiple blogs or websites without any help is a struggle. Not only does it take time to write content for all of your websites, but you have to manually push the content to each blog or website. Taking the time to set up automation and a recurring weekly publication is the key to efficiently maintaining a large network of blogs or websites without having to worry about duplicate content and link building.
WordPress’ Multi-Site Capabilities
WordPress has evolved over the years to include some amazing capabilities that make managing multiple websites a breeze. At the center of it all is the Content Management System (CMS). WordPress is designed to allow creators to easily build websites with the push of a button. The software is extremely flexible which makes it suitable for a variety of websites and projects. For example, if you have a beauty blog, you can use WordPress to create a free beauty website with the ability to sell products online. Or if you’re the owner of a landscaping company, you can use WordPress to build a landscaping blog that helps homeowners choose the right plants for their unique yards. In both cases, you have access to the same powerful CMS to create and manage content for different websites. This is one of the main reasons why WordPress is so popular and why it is the perfect fit for any entrepreneur, business owner, or individual seeking to build a portfolio of websites.
However, WordPress is more than just CMS’s; it’s a full-blown content ecosystem. This essentially means that it has all the tools and resources necessary to create and grow a profitable blog or website. You’ll discover how to monetize your content through affiliate sales, display ads, and more.
The Importance of SEO
SEO, or search engine optimization, is incredibly important when it comes to having any content or website succeed in the digital world. In 2019, SEO is more important than ever before as Google and other search engines favor content-driven websites over those that are focused on marketing and advertising.
If you’re looking to grow your blog or website, then you need to focus on creating content that will rank well in the search results for your chosen keywords. There are various strategies and tactics for achieving this including but not limited to SEO, content marketing, and link building.
Creating Specialized Pages
Depending on your topic and target audience, you may decide that certain pages on your website are more valuable than others. For example, if your target audience is business people and you’re creating a website for a local real estate agency, you may want to create a special page that showcases the different properties that the agency has to offer. This way, the real estate agent can provide valuable information to their clients.
Similarly, if you’re writing about fashion or style, you may decide that different types of content are more valuable than others. You may want to create a special page for each style (e.g., a page for formalwear, a page for wedding dresses, etc.) so that your visitors can easily navigate and find the content that resonates with their needs. Remember, your website and blog’s content should always be relevant to your target audience.
Using the Right Plugins
A solid understanding of WordPress’ plugin architecture is critical if you want to utilize its full power. WordPress plugins are essentially small programs or scripts that extend the functionality of your CMS. Some of these plugins are free while others can be purchased as a subscription. Regardless, you should try to avoid purchasing plugins unless you’re certain that they are necessary for the project at hand. In most cases, free alternatives exist but you should still try to avoid paying for a plugin if there is an open source alternative.
Monetizing Your Content
Blogs and websites without any monetization strategies generally don’t last long. It takes time to find the right partners (e.g., affiliate programs) and establish recurring revenue streams. However, once you do, you can enjoy the benefits of monetized content which makes it easier to grow and sustain your blog or website.
To give you an idea of the many ways in which you can monetize your content, let’s examine the three most popular methods.
Perhaps the most popular way to monetize your content is through affiliate marketing. As the name implies, affiliate marketing is where you recommend or show connections to a product (e.g., a web host, productivity software, digital marketing services, etc.) and earn a commission when someone buys the product after being introduced to it through your content.
Depending on the package that you choose, some web hosts offer an affiliate program where you can promote and earn commissions from products and services that they offer. For example, if you are writing about web hosting and they offer one-click packages for $2.95/mo., you can create an affiliate link such as
Learn More About Website Hosting (1-click web host) ($2.95 per month)
Cost Effective (1-Click Hosting) ($2.95/month)
Free Domain (1-Click Hosting) (no cost)
High Performance (1-Click Hosting) (24-hour customer support)
You should always evaluate web hosts based on various factors including the size of the network, the ease of use, and the support offered. Another thing to note is that some web hosts forbid users from creating articles or content that is commercially or financially related in nature. In other words, you can’t write about diet plans or weight loss strategies because these are considered product reviews or affiliate links.
Another popular way to monetize your content is with “candy” ads. These are small ads that you can put on your site that users click on when they’re browsing your content. When a user clicks on a candy ad, they’ll be presented with content from a different website. The purpose of these ads is to generate revenue and growth for the site that the ad is placed on. It’s also a way to introduce your target audience to different products or services.
Last but not least, we have product reviews. Reviews of any kind can be quite useful as they provide consumers with a clear glimpse into a product or service. Whether you’re reviewing a book, a film, or a musical instrument, product reviews are incredibly valuable because they provide a detailed analysis of a particular item. In this way, consumers can learn about a product or service beyond just its advertising or marketing material.