How to Manage a WordPress Website After It’s Finished

A WordPress website is an essential part of any business or brand today, yet many business owners don’t have the time to dedicate to maintaining a polished, engaging presence on the internet.

The good news is, once you’ve got a quality site that sells, there’s plenty of room for you to grow and evolve as an entrepreneur. Take the time to plan out how you can make the most of this amazing resource and enjoy the benefits of a fully functioning, business-ready website.

Step 1: Take Care of the Basics

The first step to properly managing a WordPress website is making sure that it’s correctly configured and optimized for search engines. This means reviewing the website content for proper spelling, grammar, and structure, and ensuring that the website is accessible to users with disabilities. The last thing you need is a complex setup that won’t be accessible to anyone.

Once you’ve done that, it’s time to move onto step two.

Step 2: Build Momentum

The second step to properly managing a WordPress website is to build momentum. This means getting the word out about your business or venture to as many people as possible, creating buzz and interest around your product or service. To start the ball rolling, you can use a number of strategies, from traditional advertising to more innovative tactics like content marketing and social media marketing. Of course, the choice is completely up to you and depends on what’s most effective for your company.

Step 3: Measure and Manage Growth

The third step to properly managing a WordPress website is to measure and manage growth. This is more than just growing your site’s traffic, it’s about utilizing key performance indicators (KPIs) to track your website’s progress and make strategic decisions about where to focus your efforts. For example, if you notice that your daily average session duration is rising, but your bounce rate is also on the rise, this might mean that your user experience is suffering and you should consider rethinking your content or the way you’re presenting it. Alternatively, if your bounce rate is dropping while your daily average session duration is increasing, this might mean that your strategy for enticing visitors is working and you should consider upping your game.

Step 4: Identify and Fix Problems

The final step to properly managing a WordPress website is to identify and fix problems. This means taking time to monitor and analyze all the data that you can, from traffic to conversion to leads and sales. With a little bit of effort, you can fix most problems that you notice and keep your site running smoothly.

However, sometimes you’ll run into problems that are much more difficult to track down. To solve these problems, you’ll have to get creative and decide on a case by case basis if there is a better or an alternative solution. Some issues are beyond your control, like what devices your users are accessing the site from or whether or not someone is actually finding and engaging with your content. The key takeaway from this step is that while having a functioning, reliable website is great, it’s only part of the picture. To make the most of this resource, you have to be proactive about keeping it updated and optimized for search engines.