How to Manage Yeost SEO for Your Website From WordPress

Search engine optimization (SEO) is a process of improving the visibility of a website or web application in the search engines. The goal of SEO is to increase the number of visitors to one’s website or application by enhancing website content and engaging with potential customers via online marketing.

The Need For SEO

The need for SEO comes from two sources. First, consumers are searching for products and services online before making any purchase decisions. According to Google Analytics, people are increasingly using the web to search for products and make purchase decisions—and 72% of those shoppers have a search engine optimization strategy in place.

The second source of demand is the growing number of digital nomads who manage multiple sites as a side business. Because it’s relatively easy to set up web presences for products or services from anywhere in the world, especially when done through hosting providers like Bluehost, there’s no reason for these entrepreneurs to limit themselves to one site. When you have a team of people working remotely, it’s often hard to manage everything that needs to be done locally—especially when some of those people don’t have a lot of experience in SEO.

When you’re managing multiple sites, getting the most out of each one becomes critical. You need to be able to ensure that each site is optimized to its full potential so that you can increase the exposure of your business globally.

SEO & Google Search

Google Search is the most popular search engine with 67% of all searches performed worldwide. As a result, it’s the best place to start if you want to optimize your web presence.

To perform a search using Google, simply enter a keyword and click the Search button. Alternatively, you can click the Settings icon (top right corner) and select the Search Engine icon to open up the dashboard where you can adjust various settings for better search results.

The number one rule when it comes to SEO is to make sure your content is relevant to what the user is searching for. When a user searches for car hire in London, you don’t want to write an article about the best places to eat near Big Ben. You probably want to write an article about the best ways to travel around London so that when a user types in car hire London, your website shows up at the top of the results.

Back in 2016, SEO was all about keywords and trying to rank for as many of them as possible. While it’s still important to focus on key words, today’s SEO strategy also takes into consideration things like User Intent. You can read more about User Intent here.

User intent is, basically, what a person wants to achieve when they click a certain result on a search engine. If you know what User Intent is and you understand how to achieve it through your content, you’ll be able to optimize your website for the Google Search engine.

On-Page SEO

Google Search is a useful tool, but it can’t tell you whether or not your website is any good. For that, you have to look at the on-page aspects of the site itself.

On-page SEO is all about making tweaks to the on-site content of your website in an effort to improve its ranking in search results. On-page SEO involves fixing spelling errors, improving the flow of the text, and making sure that your website loads quickly and displays the information a user wants or needs.

Here’s an example. If someone types in car hire in London, your website’s content—particularly the article or page they’re reading—should include terms like London, car hire, and booking a vehicle. You don’t want to write an article about the best places to eat in London—you want to write an article about how to travel around London so that when someone searches for car hire in London, your website shows up at the top of the results.

Some examples of on-page SEO tweaks you can make are as follows:

  • Avoid overuse of keywords
  • Ensure your articles make sense
  • Get a backlink to your site

Off-page SEO

Even if you do everything right on-page, your website may still not perform well in the search engines. For that, you’ll need to look at its off-page SEO.

Off-page SEO involves making changes to your website’s backlink profile so that your site can be found when someone searches for it. Backlinks are essentially connections between websites. When someone links to your site, either directly or indirectly, it’s considered as an off-page SEO boost. There are several tools you can use to monitor and manage your backlinks including Google’s My Business, which you can find here and LinkAssistant, a free tool from Link Analytics that you can find here.

Anchor text is the text that appears in the link when someone clicks on it. If you want to improve the off-page SEO of your website, make sure the keywords and phrases you’re using in your anchor text match the User Intent of the page you’re linking to. For example, let’s say you have a photography website. If you’re on the page about fashion, your anchor text for a product review should be about the product—not the photographer’s website. The fashion page might look something like this:

Photography fashion

While it’s not always possible to determine the User Intent of a page before you start writing content for it, you can use tools like Google Analytics to gain an understanding of how visitors are interacting with your website. You can also use the browser’s built-in debug tools to see exactly what’s going on at any given moment when a user clicks a link or visits a page. For instance, if you’re getting tons of traffic from Ireland but you don’t have any physical locations there, you might want to check out your site’s performance from that country to determine if it’s beneficial to open a physical location there.

The Importance Of Local SEO

SEO for small businesses that doesn’t exist in a national context is known as Local SEO. Local SEO involves making changes to your site to increase its visibility in the local area—sometimes referred to as “biting the hand that feeds you.”

The importance of local SEO is growing every day. According to HubSpot Blogs research, people are increasingly using search engines to find local businesses like carpet cleaning, plumbing, and electrical services. If you want to stay in business, you should consider doing the same.

One of the most useful things you can do for your Local SEO is to establish yourself as an expert in your field. This means creating content that is both authoritative and helpful to your target audience.

While you might not always want to write an expert piece about how to become a plumber, you should look for ways to write about your expertise that naturally leads into a discussion of how to become a plumber. For example, if you’re an expert carpenter who happens to write about woodworking, you might want to consider making a blog post about how to build a deck. After you’ve written the decking blog post, you could then move into a discussion of what materials you should use and how you should do it.

If someone types in plumber London, your website’s content should contain the word London, as well as details about plumbing services in the city.

Other than London, you should look at the neighboring cities and areas to determine the most profitable locations for your business. If you want to get the most out of your local SEO, establish a Google My Business account and start using the tool to upload photos of your work and establish yourself as an expert in your field. This will not only help establish your business but could also lead to more work if people are looking for your services in your area.