How to Place Social Media Icons on Your Website

Social media icons are one of the most crucial aspects of any social media marketing campaign. Without them, your content may seem a little dull or uninteresting. This is why it’s important to remember to include them on your website, whether you’re doing this manually or using a tool such as EmbedCode.

You want to make sure that when users click on your social media icons, they’re directed to a website that is both interesting and relevant to them. This, in turn, will improve your SEO ranking and make people more likely to engage with your content.

Consider The Context

As a general rule, you want to place social media icons at the end of a web page’s content. This is so that when users see the icons, their mind will immediately jump to the associated content without needing further direct engagement from you or your website. This is also known as the “associate link” effect.

To ensure that your social media icons lead to the appropriate content, you should take a few moments to think about the overall context of the page that they’re posted on. What is the overall theme or vibe that you’re trying to achieve? Is this a sales page, an informative page, or something else?

If you’re not sure what the appropriate content associated with your social media icons should be, you can use analytics to examine the behavior of people who are engaging with your social media content. For example, if you post a lot of videos on YouTube that get a lot of views, you might want to use that as a signal to direct people to your Instagram account for photos instead.

Avoid Too Much Text

Unless you’re using a tool that is specifically designed for SEO purposes, you don’t want to overload a web page with unnecessary text. This will only serve to distract users and might even cause them to leave before they’ve even started reading your content. Remember, less is more when it comes to online content.

The best practice is to keep your website’s copy to a minimum, featuring only essential information. You should try to meet the reader at the point of sale, which is generally the first few paragraphs of your copy.

Consider Larger Icons

Depending on the size of your website’s audience, you may want to consider using larger icons to represent your different social media platforms. Larger icons will draw more attention to your content because they’re more noticeable. At the same time, bigger icons will make it easier for users to engage with your content (by clicking on them).

If you want to place larger icons on a page, try using the <img> tag with the width and height attributes. You can then style the image using CSS to have a square or circular shape.

No Self-promotion

You want to make sure that your social media icons don’t come off too much like advertisements. People on social media generally don’t like it when brands try to promote themselves too much through their content. This type of behavior is often referred to as “self-promotion.”

To avoid this, simply remember to always put yourself in your content. If you use social media platforms like Twitter, you can use the username @username to reference yourself in your tweets. When others mention you in their tweets, they’ll be more likely to remember your website’s link instead of the product or service that they’re promoting.

Make It Easy

When users visit your website, you want them to have a positive experience and engage with your content quickly and easily. This is easier said than done, but there are several things you can do to make it happen.

The first step is to make sure that your website is designed in a way that is easy-to-use and accessible. If a potential customer has trouble navigating your site and finding the information they need, it will significantly damage your online presence and their experience on your website. Always take into consideration the user’s ability to find what they’re looking for and the ease of using your site.

To increase your website’s usability, you can use heuristics such as color and font choice to guide the eye and make navigation easier. If possible, you should consider using a navigation menu or a site map to provide more details about what your website is all about and the places that you can reach from the homepage.

Use A/B Testing

If you’ve ever worked in a digital marketing agency, you might be familiar with A/B testing. This is where you test different elements of a webpage or a marketing campaign to see which one produces the best results. To put it simply, A/B testing allows you to compare two versions of a page or campaign and identify the one that performs the best.

To use A/B testing, you first need to identify a goal that you want to accomplish with your webpage or marketing campaign. Once you’ve reached this point, you can start to experiment. To start, you can try out different headlines, tags, and descriptions to see which one produces the best results.

Manual Placement

If you’re looking to place social media icons manually, you can use several different methods. For example, you can copy and paste the profile picture and link to the person’s website from the social media platform to your webpage.

Alternatively, you can use a tool such as EmbedCode to automatically generate the code for you to place on your website. This is the most effective way to ensure that your social media profile picture and link will translate accurately to your webpage’s readers.

Use Shortlinks

For those of you reading on mobile devices, you can use the shortlink feature to create shorter links that are easier to remember and use on a mobile device. To make it easier for your readers to discover your content, you should try to use shortlinks wherever possible.

When you use the shortlink feature, the platform will create a short, memorable link that can be used instead of the entire URL. This shortlink will then be usable on any social media platform that supports them. For example, if you want to share a link to your blog article on Twitter, you can create a shortlink for this article and use it instead of the entire blog URL.

To ensure that your content is easily discoverable on social media, you can create shortlinks for key pages on your website. If you use the same email address for your website and social media accounts (for example, john@example.com), you can create a shortlink for your site’s homepage www.example.com and then use the same email address for your Twitter account.

Add More Icons

Depending on the size of your website’s audience, you may want to consider adding more icons of different social media platforms. If you use social media platforms like Twitter, you can follow and connect with hundreds of thousands of people and share important news and information about your industry. For those of you who use Instagram, you can follow and connect with hundreds of thousands of people and share your everyday life through photos.

To add more icons, you can either use a service like Fiverr, which costs $5, or you can copy and paste a few different profile pictures and links into your own website.