How to Present a WordPress Website to a Client – A Step-by-Step Guide

WordPress is the most popular content management system (CMS) around. With over 28.7 million sites created using the platform, it’s clear to see why.

This makes it a viable option for marketing professionals trying to promote their business or product. Whether you’re just getting started or already have some experience, you can use this guide to present your WordPress website to a client in a way that they’ll enjoy interacting with you and your brand.

The Basics

At the most basic level, you’ll want to ensure that your site’s visual appeal is maintained. This means that you should use a clean, uncluttered theme with basic, yet stylish, colors. When choosing your theme, make sure that you go for something simple and easy to follow so that your readers don’t get distracted.

You’re also going to want to take the time to learn about WordPress’ SEO (search engine optimization) toolset. If you’re unfamiliar, SEO is a set of techniques used to improve a website’s organic search rankings in relevant keywords.

With SEO, you can use a variety of methods to help your site rank high in search results:

  • Use keywords in your headlines, descriptions, and content.
  • Improve your site’s user experience with UX (user experience) hacks.
  • Use social media to gain credibility and increase your site’s visibility.
  • Find out what methods your competitors are using to gain organic SEO traffic and replicate them.

Optimizing Your Blog For International Readers

If you’re writing your blog in English, you’re going to want to make sure that you’re taking the time to optimize it for international readers. To do this, you’re going to want to use a tool like Google Translate to help your blog’s content make sense to non-English speaking readers.

The benefits of doing this are countless. Not only will you improve the usability of your content (and potentially increase your traffic), but you’ll also ensure that your voice is being heard by a broad audience.

Building An Authoritative Voice

The next step is to establish yourself as an authoritative voice in your chosen subject matter. You’ve got two options here:

  • You can either become an expert in your field, which means you’ll be able to speak with confidence about the subject matter. Doing this can be a time-consuming process, so be prepared to put the in-depth study into practice.
  • Or, you can partner with other experts in your field to form a group that everyone can contribute to. Through group work, you’ll be able to gain greater insight and have a greater impact than working independently.

Creating Killer Content

Once you’ve got your platform established and your keywords are working for you, it’s time to create engaging content that will keep your readers coming back for more.

To gain credibility as an industry expert, you’re going to want to make sure that your content is of the highest quality. This means that you should be engaging with your audience through well-written text, vibrant images, and concise calls to action. When creating your content, make sure that you’re putting your thoughts into actual words rather than just thinking out loud.

You’ve also got the option of including video content on your blog. If you’ve got something to say, but don’t want to read through a long essay, you can use video to illustrate your points. Video content is also widely accepted as a legitimate form of content online, so don’t be afraid to use it to your advantage.

Curate An Album Of Influencers’ Pics To Promote Your Blog

Once you’ve got your content ready, it’s time to curate an album of influencers’ pics to promote your blog.

An influencer is someone who has a large social media following across multiple platforms. These are the people who can shape and influence society in the ways that you want to. If you want your blog to have an impact, you need to curate an album filled with high-quality pics of influential people.

Curate an influencers’ album is a simple process. Just visit the “influencers” section of your favorite social media platform and search for the top-performing bloggers in your niche.

You can use this tool to find influencers in your niche:

  • Take your time researching and selecting the perfect influencers for your album.
  • Create compelling blurbs for your selected influencers’ content.
  • Include appropriate hashtags for your blog post’s content.
  • Make sure to include your own profile in your bio (if you have one).

Setting Up Email Communications

Another way of promoting your blog is through email marketing. To set this up, you’ll want to use a tool like MailChimp to create an email list. You can also use this tool to send out periodic emails regarding your blog’s content.

You’ll also want to make sure that you’ve got a solid email strategy in place. This means that you should have an idea of what kind of content you’ll send out and the best ways to get in touch with your audience. You should also have a plan for engaging with your audience through email (e.g.: If you want to be more personal, you can send out a series of personalized emails or set up a webinar with a prominent guest speaker).

Remember, email marketing is a two-way street. You’re not just sending out unsolicited emails, so make sure to take the time to build a list of engaged followers who are eagerly awaiting your next communication.

Setting Up A Pay-Per-Click Campaign

An alternative to promoting your blog through organic SEO and social media is to run a pay-per-click (PPC) campaign. Here, you’ll simply need to set up adverts on popular search engines like Google or Bing.

These are the sites where most of your target audience will appear. When a user types in a search term, ads will appear at the top and/or bottom of the search results. You’ll want to make sure that these ads are relevant to what the user is searching for and that they have a clear call to action (e.g.: “Click here to read more about [insert niche topic]”).

If you’ve got a limited budget, you can use this tool to get started on a PPC campaign:

  • Use Google’s keyword planner to find the best keywords to target (don’t worry, this is free)
  • Use Google Ad Words to set up your campaign (you can also use this to monitor the performance of your campaign)
  • Use Facebook Ads to target your audience based on demographics and interests

You should also take the time to track the performance of your PPC campaign. This means that you should measure the amount of money you’ve spent on the campaign and consider whether or not this led to a rise in organic traffic.

Creating An Authoritative Voice For Your Blog

The final step in the process is to simply continue establishing your authoritative voice online. To do this, you’re going to want to publish as much high-quality content as possible while building your following.

The earlier you start, the easier it’ll be to promote your blog when you’re ready to launch. While it may be tempting to rush into publishing to meet an arbitrary goal, you should protect your baby blog’s integrity by taking the time to grow into a sturdy adult.