How to Prevent Your Website Emails from Getting to Your Spam WordPress

You might be getting ready to send out your next round of emails, excited about the new content you’ve published, and feeling very confident about reaching your target audience. But just as you’re about to hit “Send”, you get a fright – your email inbox starts filling up with a lot of spam.

What happened? You, being the nice person that you are, went through the trouble of including a sign-up form or an “opt-in” box on your website. Although you meant well and you wanted to make sure your emails get to your subscribers, you actually ended up annoying your customers.

Common Mistake

Did you think that by including an “opt-in” form or a sign-up form on your website, you could avoid getting hit by spam? You’re mistaken. No matter how sophisticated your spam prevention strategy is, spammers will find a way to get around it. In order to keep your email subscribers and not lose them to spam, you need to take certain precautions.

Remove Full Opt-In Box

If you’ve put an “opt-in” box on your website, it means that someone had to go through the trouble of opting in. This could be a chore for someone who’s unfamiliar with email marketing or just wants to keep their email address private. If you want to keep your email subscribers, remove the opt-in box from your site. It’s never a good idea to use tactics that could cause people to opt out of receiving your emails.


An “opt-in” box isn’t a great way to collect email addresses. It’s always better to use an “opt-out” box instead. When someone clicks the “Unsubscribe” link at the bottom of an email, they’re removed from the list and won’t get any more emails from you. Having an “opt-out” box allows you to maintain complete control over who gets to see your content and who doesn’t. You can use a tool like Mailchimp to create an “opt-out” list and then monitor the activity of your subscribers.

You can also use something similar to Mailchimp to create a rule for your spamming. If you find that a large number of your subscribers are opting out, it could be a sign that you’re accidentally emailing people who didn’t want to hear from you. Consider stopping these emails or changing your content so that it’s more appealing to a general audience.