How to Put Testimonials in the Sidebar of Your Website
Testimonials are extremely effective at persuading customers to take a specific action – be it buying a product, calling a service provider, or making a purchase decision – because they provide instant credibility. Customer testimonials also appear to be authentic because they are usually obtained directly from the company being reviewed. While there are several ways to include customer testimonials on your website, the most effective method is to incorporate them into the sidebars of your website.
Why Should You Include Testimonials In the Sidebars of Your Website?
Customers who visit your site are naturally inclined to read the testimonials because they want to know what other people think about the product or service. If you have a minimum of two testimonials in the sidebars of your website, it will encourage potential customers to click on the link and read the reviews. If a customer clicks on a testimonial and reads the reviews, the site owner is effectively communicating that this product or service is worth their time and attention.
Additionally, when a potential customer clicks on a testimonial, they will generally be presented with a review of a similar product or service. This means that the customer is not only reading about the product or service in question, but they are also seeing examples of what other people think about it. This is extremely effective because it means that the review has already been vetted by other customers, and it makes the testimonial seem that much more authentic.
How To Put Testimonials In The Sidebars Of Your Website
Let’s get to the nitty-gritty of integrating customer testimonials into the sidebars of your website. Whether you are using WordPress or another content management system, the process is remarkably similar. Begin by creating a new widget.
If you are using WordPress, you can create a new text widget. You can also choose to display three, six, or twelve recent posts as the content for your widget. You should use the same approach to create a sidebar widget with two or three testimonials. The key is to make sure that the content within your sidebars is varied and interesting. If you have a lot of repetitive content, people may get bored and leave your site.
The Pros And Cons Of Incorporating Customer Testimonials Into Your Website
There are a number of benefits to incorporating customer testimonials into your website, but you need to be aware of the potential cons as well. If a customer visits your website and finds that the majority of the content within the sidebar is comprised of testimonials, they may question whether or not these reviews are being placed there by the company being reviewed. Additionally, if a customer visits your site and doesn’t find any other substantive content aside from testimonials, they may get the impression that your website is only concerned with promoting the products/services being reviewed.
Incorporating customer testimonials into your website is a great way to gain credibility and establish trust with potential customers. When done right, the results can be extremely effective.