How to Sell Your WordPress Themes on Your Website

If you’re looking to make some extra cash through passive income, you’ve probably considered the lucrative world of selling wordpress themes. In 2017, GoTheme, a digital marketplace for WordPress themes, reported that their platform was used to sell 1.2 million WordPress themes annually. Naturally, you might be tempted to try your hand at this lucrative business. But you need to make sure that you do it right.

The Most Popular Themes To Date

Since the advent of WordPress, the world of wordpress themes has evolved in tandem with the platform itself. While there are hundreds of thousands of themes to choose from, only a select few stand out as truly unique and innovative.

According to GoTheme, the most popular themes as of January 2018 are:

  • Echo
  • Arc Flash
  • Owl
  • Materialize
  • Comet
  • Clean Cut
  • Fern Light
  • Muse
  • Lumen
  • Apotheosis
  • Divi

These are all premium WordPress themes, available for purchase on the GoTheme marketplace. Echo is the first WordPress theme to incorporate the idea of an echo chamber. This innovative concept encourages users to listen to and repeat back any message that is sent to them via the site’s text messaging functionality. This enables the website owner to gauge the effectiveness of their marketing campaign and tweak their strategy as needed.

Echo Is One Of The Most Popular Themes On GoTheme

Based on the number of times that users have interacted with the content on your site, GoTheme’s algorithm determines which themes are the most popular on their platform. As of January 2018, the following themes are ranked as the most popular to date on their marketplace:

  • Echo
  • Arc Flash
  • Owl
  • Materialize
  • Comet
  • Clean Cut
  • Fern Light
  • Muse
  • Lumen
  • Apotheosis
  • Divi

Buying And Selling WordPress Themes

If you decide that you want to try your hand at selling wordpress themes, you’ll need to register as a seller on the GoTheme platform. Before you put your products up for sale, you’ll want to consider various aspects of your business plan. These include:

Marketing Plans

As the owner of a wordpress theme business, you’re in the unique position of knowing precisely how to attract potential customers to your site. Furthermore, you can use the power of the internet to spread the word about your business and gain more customers. To that end, you’ll need to build a marketing plan that will enable you to grow your business.

When you’re developing your marketing plan, you have two choices: you can either create an advertisement or you can write a blog post about your product. Since advertisers pay per click, the former is the most effective way to earn income if you’re looking to sell your products online. However, if you’re looking to attract potential customers who are browsing through the vast directory of themes on your site, you’ll need to write a blog post to increase exposure.

The Product

It’s important to note that not all wordpress themes are created equal. Some are better suited for certain purposes than others. For example, Comet is a premium theme that’s designed for quick prototyping and experimentation. It’s extremely lightweight which can be a huge advantage if you’re looking to quickly launch a new product or prototype online.

While you might want to purchase Comet for the purpose of prototyping, you soon discover that it doesn’t meet your expectations. This leads you to either decide to purchase a different theme or begin the tedious process of developing functionality that’s encapsulated within the framework of Comet itself.

Pricing

Since you have a pre-made product that you’re simply putting up for sale, you’ll need to consider pricing. You can set the price of your product anywhere from $25 to $500; the higher the price, the better the quality you’re likely to attract. Naturally, this will affect your sales.

The Delivery Of The Product

When you’re ready to make a purchase, you’ll have to consider the method of delivery. Do you want to have the product shipped directly to you or would you prefer to have it picked up at your location? Depending on your business plan, you might opt for one method or the other. But in general, most companies prefer to have products delivered to the customer direct from the producer.

Selling Directly From Your Website

One of the unique things about WordPress is that it is a completely free and open-source platform. As a result, anyone can download it and use it to create a fully functioning website. Naturally, this means that you have access to a potentially unlimited audience. But you need to understand how to effectively reach this audience.

If you decide to sell direct from your website, you’ll have to set up shop on a WordPress platform that is dedicated to selling products. The best way to do this is through a niche website that is designed for a specific purpose. For example, if you’re looking to sell your WordPress themes, you could potentially create a website that is designed for the purpose of showcasing and selling WordPress themes. This type of website would be valuable to both clients and people searching for your product. You could also take this opportunity to educate potential customers about the various features and benefits of your product.

Even though people can easily find information online, nothing beats a face-to-face conversation. This is why you should consider creating a small shop located within a brick-and-mortar storefront. People love to come into a retail space and physically touch and examine the products they’re purchasing online. Having a physical space enables you to take advantage of this natural curiosity and convert it into paying customers.

Selling Through Social Media

Since social media has permeated every aspect of our lives, it’s not difficult to understand why businesses have embraced this form of digital marketing. If you’re looking to sell your products online, you have hundreds of thousands of potential customers that you can connect with on social media. Naturally, you could put out a social media campaign that will reach your audience and encourage them to make a purchase.

However, if you’re looking to establish a lasting connection with your audience and want to ensure that your marketing efforts are as effective as possible, you should consider using social media platforms beyond simply posting about your product.

By integrating your product into exciting and innovative posts, you stand a great chance of attracting and engaging your audience. Furthermore, you can use social media to establish a connection with your audience and allow them to see your personality. This, in turn, makes them more receptive to your marketing material. Finally, you can encourage your audience to engage with your content and establish a lasting connection with your business.

Building A Brand

As your brand grows, you’ll want to consider a number of factors. These include:

• How do you want people to perceive your brand?

• What are your core values?

• Who are you trying to reach with your brand?

• How will you measure the success of your brand?

While developing your brand, you should consider using proven marketing techniques and tactics. If you’re just starting out, you might want to consider using social media to connect with potential customers. Since social media is such a prevalent platform with billions of active users, you can’t afford to ignore it when you’re looking to grow your business.

Making Money With Affiliate Marketing

If you’ve been paying attention to the news, you’ll likely be familiar with the concept of affiliate marketing. Simply put, affiliate marketing enables online marketers to make a commission when someone clicks a monetized link or buys a product that’s promoted on their website. While there are many different ways to monetize affiliate links, the most popular and simplest method is to simply charge advertisers for each person that clicks the link or makes the purchase. It’s also common to see affiliate marketing used in conjunction with social media sites, such as Facebook and Twitter, to grow a business.