How to See Website Visits in WordPress

Website Visits equals money in the bank. Unfortunately there is no direct trackable link between an online visit and a sale or lead. But there are various tactics you can use to improve your conversion rate.

Let’s dive in.

Track Website Visits With Google Analytics

Google Analytics is a free tool which provides you with the traffic statistics of your website. It collects and analyzes data on how people interact with your website. From a practical standpoint, you can use this tool to track the performance of your web pages and identify which ones are most effective at drawing website traffic.

First, you need to install the Google Analytics tracking code on each page of your website. Then, you need to visit the Analytics dashboard to set up your account. From there you can view the traffic statistics of your site. You can also set up custom metrics and views so you can focus in on the information you want.

Try Experimenting With Different Types Of Content To Drive More Sales

The truth is that no one type of content is best suited to every business. This is why you should experiment with different types of content when trying to improve your conversion rate. What I mean by that is you should test different headlines, forms, colors, fonts, and calls to action to see what resonates with your audience the most.

You can use tools like Google Analytics to help you pinpoint the strengths and weaknesses of your content strategy. For instance, you might discover that your videos are doing better than your text-based content because your target audience interacts more with your video content. You can then experiment with creating more videos or just using text-based content to drive more leads.

The moral of the story is to never stop experimenting with content because sooner or later you will stumble upon the right combination of keywords, forms, colors, and videos to maximize your sales.

Use Retinoids To Nourish Your Skin

Vitamin A is a group of compounds that control the growth, function, and reproduction of cells in the human body. One of the compounds, retinoids, is found in fruits, nuts, and vegetables. While you may not need this compound daily, consuming it occasionally can help improve your skin’s appearance.

Retinoids help reduce wrinkles, fine lines, and dark circles by encouraging your skin to produce more collagen. They also brighten up your complexion. If you’re interested in trying retinoids, look for creams, gels, or serums that contain this compound. Your skin will thank you for this investment in time and resources.

Incorporate Digital Marketing And E-commerce Know-How

In case you’re wondering, digital marketing is simply marketing done online. It focuses on attracting, engaging, and converting online audiences to customers. E-commerce is the branch of digital marketing that deals with buying and selling products online. It includes everything from developing online shops to marketing and selling those shops online.

When incorporating digital marketing and e-commerce know-how into your strategy, you need to remember that your customers are already online. You can engage with your audience on social media or through e-mail marketing. You can also track the performance of your marketing strategies with digital analytics tools.

For example, you can use Google Analytics to track the traffic to your site and the conversions of that traffic. This way you can measure the effectiveness of your marketing campaigns.

Use Web Development To Optimize The Look And Feel Of Your Site

While an attractive appearance is important, functionality is even more vital. The better your website functions, the more likely your visitors are to stay on your site and engage with your content. This, in turn, can lead to more website traffic and eventually, more sales.

To ensure functionality, you need to build a solid foundation with a proper wireframe. A wireframe is a basic layout of your site which you can build upon. It defines the skeleton of your site and provides you with a clear visual representation of how your site will actually look like. You can use tools like Squarespace to quickly and easily build a wireframe for your site.

A responsive website is vital for today’s modern marketer. If your website is not responsive, then it will not look the same on any device. This can, in turn, lead to a diminished user experience and a frustrated visitor. To create a responsive website, you start with a liquid grid system. This system defines the structure of your website and is responsible for the flow and organization of your content.

The better your content and the more you engage with your audience, the more likely you are to attract more leads and make more sales. With that in mind, don’t hesitate to experiment with different content combinations and structures to find out what works best for your business.