How to Set Up an Email Hosting Service on WordPress
Did you know that you can set up an email hosting service on WordPress? Most businesses use email marketing to communicate with customers, but they don’t have the time to manually check and respond to all of the communications. An email hosting service allows businesses to use automated email responses that trigger based on certain conditions. For example, let’s say you use CrazyEgg to generate sales leads for your SEO services. When a potential buyer clicks on a particular SEO service, they are automatically sent an email with a link to that service offering. With an email hosting service, you don’t need to worry about storing and managing your own email database. You can simply let the service handle your email campaigns while you focus on growing your business.
Setting Up a Dedicated IP Address
If you’ve been paying attention to online marketing over the last year, you’ll know that things can change pretty quickly. Dedicated IP addresses are no longer reserved just for digital marketing specialists, and everyone from social media influencers to content creators to web designers can now operate from a private network rather than a shared one. Having your own IP address doesn’t necessarily mean you’ll get better connection speeds or have unlimited data plans, but it does give you complete control over the network and what traffic you send to which sites. When you operate from a dedicated IP address, you also need to ensure that your service provider has an SSL certificate installed so that your customers can feel secure in sharing their credit card information over the web.
Choosing a Hosting Provider
One of the most important decisions you’ll need to make when establishing an email hosting service on your WordPress site is which hosting company to use. There are many different hosting providers out there, each with their perks and quirks. It’s important to pick a hosting provider that’s been around for a while, as they’re more likely to have had time to properly configure your account and offer the necessary tools to make your website work the best it can. Another important consideration is pricing. Just because you have a limited budget doesn’t mean you have to choose a low-cost hosting plan. The key is to find a plan that allows you to grow as a website or blog without worrying about breaking the bank. After all, losing customers due to exorbitant pricing is one of the worst things a business can do. It’s also worth checking out the different plans that the various hosting providers offer to see which one is right for you.
Deciding on Themes And Plugins
Themes and plugins are two of the most important aspects of a WordPress site. The former is the platform itself and the latter are the pieces of software that make it function. Everyone loves a clean, functional website, and it’s the perfect platform for web designers and software developers who want to build something more than a blog. Themes allow you to change the look and feel of your site without having to touch a single line of code. For example, if you own a photography blog, you might want to look into purchasing a camera theme for your site. This will not only help you display your work in an artistic manner but will also give your website the professional look and feel of a real photography magazine.
On the other hand, plugins make WordPress a bit more functional. Think of plugins as the ‘extensions’ of WordPress. You can download and install plugins to add additional functionality to your site. Some of the most popular plugins in existence are the All In One SEO Pack and the Akismet anti-spam plugin. Installing these two plugins will make your blog much more appealing to search engines such as Google and Bing. If you’re looking to create a professional-looking website with minimal effort, WordPress is the perfect platform.
Choosing An Office Space
An office space is important when operating a business from home. Even if you work remotely for most of the time, you’ll still need somewhere to meet with clients and colleagues. It’s also essential that you have a place where you can focus entirely on your work without being distracted by outside noise. For this reason, consider renting a private room in a coworking space. Depending on how long you plan on keeping the space, you might want to look into leasing a proper office. If you have a lot of space available, you might even want to consider opening an office for virtual assistants and employees who work remotely.
Deciding On The Best Contact Information
In addition to an office, you’ll also need to have a way for clients to get in touch with you. While you don’t have to have a physical phone number, you should have some way for potential customers to reach you. If you don’t want to use your personal email address for business purposes, you can always set up a special email address for notifications and important documents. Be sure to include an easy way for your customers to get in touch with you directly via email or phone. For example, if you use Hello Fresh to provide recipes for your blog, you can always give them an email address along with a quick note that you’ll be checking their website frequently for new recipes. With email marketing, you can segment and target specific groups of users based on their behavior.
Installing And Activating The Email Service
Once you’ve decided on a WordPress hosting plan and chosen a theme and plugins, it’s time to move onto the next step. The first thing you’ll need to do is log into your hosting account and install the email service. Most web hosts will have this installed for you, but if not, you can find the relevant instructions online. Once the email service is installed, you need to visit the WordPress dashboard and login using the default dashboard user. From here, you should click on the Tools button in the upper right corner and then click on the Plugins button. You’ll see a page like the one below.
As the previous screenshot shows, you’ll see a long list of plugins available for download. There are numerous reasons why you might want to install one or more of these plugins on your site. For example, the Visual Composer plugin allows you to create fully-functional drag and drop page builders that are ideal for non-developers who want to create a simple, yet functional, website. In addition to the previously mentioned SEO plugins, you might also want to look into the Amazing Aisle module, which gives your product listings a three-dimensional appearance through images and videos. Alternatively, the Subscribe to Newsletter plugin will allow you to subscribe to one or more blogs or websites with a single click. While these plugins do a lot to make your life easier as a blogger, webmaster, or content creator, you must remember that they are free and open source software and as such, can be downloaded and used with any web host.
The Perfect WordPress Hosting Plan
After spending a good amount of time setting up an email hosting service on your WordPress site, the next step is to choose the perfect hosting plan. This is quite a crucial step and something you’ll need to take quite seriously. As previously mentioned, not all web hosts will have an email service pre-installed, so it’s important to do your research before making a purchase decision. Keep in mind that the more features you need, the more you’ll have to pay for. However, you should still be able to find a suitable plan that allows you to grow as a business without breaking the bank.