How to Set Up Google Analytics on Avada Website
The advent of the new year is an excellent time to review your online business and consider implementing changes to boost your productivity and ROI (return on investment). With the New Year comes new opportunities and new challenges. One of the most fundamental changes you can make is to consider the growth of your audience as a key performance indicator (KPI) for your content marketing efforts. Having a clear picture of which content is resonating with your audience is the key to informing your next content creation plan and identifying areas of opportunity for further investigation. This article will guide you through the process of setting up Google Analytics on your Avada website so you can begin to understand how visitors are interacting with your content and what actions they are taking in the meantime (i.e., what is their journey so far?).
Why Are You Interested In Setting Up Google Analytics?”
If you’re reading this, I assume you’re either (a) a human being who reads articles for fun, or (b) a marketer who reads articles for better understanding how people behave when interacting with brands and products. If you’re in the second group, welcome! You have come to the right place. This article will explain to you the importance of understanding traffic and the metrics behind it.
The Goal Of Analytics Is To Understand And Optimize Traffic
When you set up a Google Analytics account, you’ll be able to track the web traffic coming to your site, and you’ll gain access to a wealth of information about your site’s traffic and performance. This information can help you discover (a) what is working well with your content and (b) what needs to change to further engage and convert potential customers into paying customers (i.e., drive more traffic to your site, increase your conversion rate, and increase your revenue).
The goal of your analytics initiative is to enable you to answer these important questions and to provide you with the data you need to make informed decisions about your website’s future. How you use this information is up to you. There are many strategies you can follow to make the most out of your analytics. Some of the more common ones are outlined below.
Establish Goals And Metrics For Your Analytics Initiative
Before you begin analyzing your site’s traffic, it is important to establish measurable goals for your efforts. You’ll want to consider what you’re aiming for (a) qualitatively and (b) quantitatively (i.e., how you intend to measure it).
For example, let’s say your goal is to increase the number of people visiting your site. This is a fairly straightforward metric to track. You can use Google Analytics to gain insight into whether or not your efforts are bearing fruit. You can use the keywords you’ve chosen for the purpose of SEO (search engine optimization) to gain an insight into what keywords and phrases are driving traffic to your site. You might also consider looking at the referring websites for your traffic to gain better insight into the demographics and psychographics of your audience.
As you can see, there are a variety of metrics you can use to determine the success of your analytics initiative. The more you know about your site’s traffic and its most effective (and ineffective) channels of communication, the better you can tailor your strategy to grow your audience and increase your revenue.
Make Sure Your Analytics Is Up To Date
If you’re starting a new Google Analytics account, you’ll want to ensure that it is up to date. Doing this will ensure you can correctly identify your site’s audience and access the most relevant data when making strategic decisions about your site’s future.
One important note about getting started — if you are following the tutorial below, you’ll need to set up an API (application programming interface) key for your brand’s Google Analytics account. To do this, visit the Google Analytics dashboard, locate the API key under Your Profile (i.e., My Settings), and click on the eye to the right of the key (i.e., View API key). Then, click on the Create key button to create your key.
Create Custom Groups And Audiences For Better Understanding
In order to get the most value out of your Google Analytics data, you’ll want to create custom groups and audiences to organize your findings. This will help you track the behavior of your site’s different kinds of visitors, determine the best course of action for each group, and ensure you reach the right audience with your content.
To create a custom group, simply navigate to the group’s section of your Google Analytics dashboard. From there, you can add, edit, or delete group members as needed. Once you’ve created your group, you can begin analyzing its performance and identifying key metrics for improvement.
Use The “Advanced Segments” Feature To Its Full Potential
One of the most valuable features of Google Analytics is the ability to create advanced segments. These are filters you can apply to your data to determine the characteristics of your audience. For instance, let’s say you’re interested in identifying the demographic of your audience (i.e., the age group, gender, etc.).
To track this information, you can create a new segment within your Google Analytics dashboard. To do this, navigate to the Audience section of your dashboard and click on the +Add segment button. From there, you’ll be prompted to name your segment and to select the metrics you’ll use to measure it. After you’ve named your segment and selected the metrics, you can begin applying the filters you need to determine your audience’s demographics.
Use The “Multivariate Testing” Feature To Its Full Potential
One of the best bits of Google Analytics is the ability to run Multivariate Testing on your data. This allows you to test different variables and determine the optimal combinations for engagement.
To use this feature, you first need to set up a new custom variable. For example, let’s say you’re running an online store and you want to know which combinations of (a) product and (b) pricing work best to attract a specific audience. You can use the multivariate testing feature within your dashboards to determine which products sold for what price point resulted in the greatest revenue.
To set up a new custom variable, navigate to the Analytics section of your dashboard and click on the +New custom variable button. You’ll then be asked to name the variable and choose the metrics you’ll use to measure it.
After you’ve created your variable, you can begin running your A/B (alternative/split testing) experiments. These are tests you can run to find the best combination of (a) product and (b) pricing for your specific audience.
Monitor User Behavior To Further Personalize Your Content
Last but not least, we have user behavior tracking. This feature provides you with the opportunity to track the actions users take on your site, giving you a better idea of how they engage with your content. As you might surmise from the other tips above, this feature provides a wealth of information about your audience’s behavior — including (but not limited to) what they click on, where they click on it, how they interact with your content, etc.
To access this feature, navigate to the User Behavior section of your dashboard and click on the +New button. This will take you to a page that will list all the different user actions you can track. From there, you can add, edit, or delete these items as needed.
In summary, as you start a new year, consider reviewing your marketing strategy and planning for the year ahead. The above tips will help you get started on the right foot and ensure you get the most out of your Google Analytics account.