How to Shrink Your Website to Fit into WordPress Module
You’ve built a beautiful website. With so much content and high-quality videos, you’ve surely made the right decision to go with WordPress as your website platform. But now you’re faced with the daunting task of actually fitting all of that content into a single blog post.
If you’re looking to shrink your website to fit into a WordPress module, then you’ve come to the right place. Here, we’ll teach you step-by-step how to do just that, so you can finally call yourself a true professional when it comes to website content.
The Need For Minimalism
When it comes to websites and blogs, the key to a successful presentation is in the presentation itself. Too many fancy elements and distractions and the reader (or viewer, in the case of YouTube videos) will lose focus or interest in your content before you even get started.
If you know that your average visitor has a busy schedule and is generally looking for quick, easy-to-digest content, then you’ve got to keep things as simple as possible. Limit the content to what’s necessary, keep things to the point and include only the essentials. Naturally, you’ll want to include enough content to make your point but, in doing so, you’ll be eliminating a lot of excess baggage that was included in the original design.
The Importance of Design
WordPress is a very approachable and user-friendly content management system, which makes it perfect for beginners and even intermediate developers. But, even if you’re experienced, you’ll still need a talented web designer to create a custom theme for your site. Unless you’re happy with the stock themes that come with WordPress, you’ll need to find a designer who can take your idea and run with it. Even then, you’ll still need to be on the lookout for major design changes, as the designer might take issue with some aspect of your vision and refuse to implement it.
The Importance of Color And Design Choices
When it comes to the visual presentation of your content, you’ve got two options. You can either go with a clean, white background with simple, elegant text or go the other way and use colorful designs and fun fonts to make your content stand out.
While the first option is very traditional and might even be considered boring by some, the second option might be more suitable for attracting viewers. After all, if you want your content to be noticed, you might as well do some serious highlighting of what makes your content unique and stand out above the rest. Make sure to pick a unique color scheme and use it consistently throughout all of your content, whether it is a blog post or a web page.
The Key To A Minimalist Approach
Minimalism often means different things to different people. To some, it might mean removing the fluff from your content and focusing on the essentials. To others, it might mean keeping only the most relevant content and eliminating the rest. Either way, the takeaway is the same: less is more.
If you’re new to minimalism, then start with the essentials. Create a quick, concise landing page with just a handful of beautiful images and well-written content to draw in your visitors. From there, you can branch into a blog post or two that will elaborate on your key messages and provide more detailed information.
Where Do I Start?
With a little planning and research, you can ensure that your new blog post will be as streamlined and concise as possible. First, plan out what you’re going to write about. From there, you can narrow it down to a few main points and ideas that you’ll expand on in each successive blog post.
If you’re looking for some inspiration, explore other successful blogs in your niche. Not only will this help you develop a strong foundation for your new website, but you can even use this content to help develop and grow your own blog. Alternatively, you can use tools like Hootsuite to discover relevant content in your niche and even gain some popularity in the process. This might be a great way to attract potential sponsors, gain more exposure and help grow your audience.
How Do I Write?
One of the primary questions you’ll need to ask yourself is how you’re going to write your new blog post. Do you want to write an introduction first, then dive into the meat of your argument, or vice versa? How much content do you want to include? What’s your writing style? Are you a narrative or an authoritative voice?
To answer these questions, you’ll need to consider a few things. First, is your target audience more likely to read an introduction or a body paragraph? Second, you’ll need to establish your credibility before you even open up with your argument. Third, your introduction might need to include some fascinating fact or stats to grab the attention of your readers.
Once you’ve got your introduction out of the way, you can finally launch into your main argument. Make sure to develop and expand on this argument throughout your entire blog post, using specific facts and examples to back up your claims. Write in a way that will make your readers understand and feel as though they’re learning something new. Remember: you’re building an audience, so make sure that your blog post is concise, yet, engaging enough to keep them coming back for more. When done right, a blog post can become a mini-ebook or e-course that provides value to your readers and builds credibility and trust with your audience.
How Do I Visualize?
In the same way that you used words to craft your blog post, you can use pictures to further elaborate on your ideas and add more credibility to your writing. When it comes to visuals and design, there are numerous tools and platforms available to you, including WordPress itself. Make sure to take advantage of these tools and ensure that each and every visual you use furthers your argument and supports your claims.
For example, let’s say that one of your blog posts deals with SEO and how to properly optimize your website for search engines. In this case, you might want to include some screenshots of your website as it appears in Google Search results, along with some images of your competitors’ websites.
The Power of Video
In today’s world, everyone, including potential customers, has a busy schedule. Between work, family, friends and relaxation, there just isn’t enough time for people to stop and read lengthy blog posts. Instead, they’ll opt to scroll through Instagram or YouTube to find content that’s brief and concise.
Thankfully, video content is increasingly popular and accessible, even on extremely small mobile devices. In 2018, 59% of American adults now watch video content on their phones, compared to 52% who watched video content on their tablets and only 19% who watched it on a TV set. Even more staggering is the fact that 94% of American adults now regularly watch videos on their phones, compared to 57% who watched videos on their tablets and only 27% who watched them on a TV set. These figures prove that people are feeling more comfortable and engaged with content on their phones than they are with traditional website content.
This isn’t a problem isolated to the United States. Around the world, viewers are increasingly prioritizing content that’s short and easy to consume, particularly YouTube viewers, who watch an incredible amount of video content. In fact, according to HubSpot Blogs research, 13% of YouTube viewers say that catching the most videos is the key to effective time management, while 11% want to be informed as quickly as possible.
To utilize videos effectively on your website, you need to take a few things into consideration. First, shorter videos work better. Second, make sure that your chosen video format is as good as possible. Third, make sure to vary the type of video you use. After all, a video isn’t actually effective if you use the same type of video, over and over again.
For the best user experience, make sure that your video content is as close to HD as possible. To achieve this, shoot your videos on a decent camera phone or use a tripod and head to keep your videos from swaying and jittering as you walk around. If these things don’t seem easy to do and you’re not sure where to start, then seek out a professional videographer to help you out.
As you start to grow your audience and start to receive more and more compliments on your content, don’t hesitate to ask for help. A talented photographer or graphic designer might be able to help you further elaborate on your ideas and help you make each blog post, video and graphic design element more effective and interesting.