How to Turn Your WordPress Website into an App
You’ve built a beautiful, premium WordPress blog. Now what? How can you monetize such an influential platform? The answer might be surprisingly simple: Build an app! Although the idea of an app might sound too good to be true to some, rest assured, there are plenty of tactics to develop one. In this article, we will walk you through the steps to turn your WordPress website into an app.
Step one: Set your site’s architecture up correctly
The first step to transforming your website into an app is to set up your site’s architecture correctly. Do this by first considering the various platforms your target audience uses. More and more people these days are downloading apps directly from their news feeds rather than from a traditional web search engine. This means your app’s UI should be clean and easy to navigate. Moreover, the content inside should be easily accessible and engaging. Consider how a Google search engine displays its results. Once you have set up your site’s architecture in this way, you can begin implementing your app’s UX.
Step two: Identify the right features for your app
When you are developing your app, you will need to consider what features and functions it needs to fulfill its basic purpose. To start, you might consider using a shopping cart integration so that users can purchase your products more easily. Moreover, you could add features such as social media sharing so that users can spread the word about your app. Finally, an app’s success depends on its conversion rate. That is, the number of users who turn into paying customers. To achieve high conversion rates, you need to target demographic groups who are more likely to become paying customers. Consider adding funnels so that you can see which parts of your site attract the most interest. Once you have your basic features in place, you can begin adding more options to your app. Think: Starbucks, AirBNB, or any other famous brands whose products are available for purchase online. They all have great apps that users can download and enjoy.
Step three: Diversify your revenue streams
An app’s monetization strategy depends on how you choose to generate revenue. Do you want to sell individual products? Or do you want to take advantage of a particular platform’s features? There are several ways to monetize your app. For example, you could sell and display ads, use a freemium model, or ask users to register and pay upfront. It’s important to find the one that works best for your app. Consider what made you originally interested in developing an app in the first place. Was it to make money or to simply share your expertise with the world? Once you have your revenue streams in place, you can begin implementing your monetization strategy.
Step four: Identify potential customers and gain trust
With money comes responsibility. One of the most important aspects of any business is branding. You need to ensure that your app is easily recognizable as belonging to you. Moreover, you need to ensure that your app speaks to your potential customers. To do this, you must consider the various platforms your target audience uses. It might be that your app will find its largest audience on Facebook, while your SEO might bring in the most revenue on Google. So it is important to consider the various ways your target audience is using the internet. Your brand voice and aesthetic should match your target audience’s expectations. Consider the various ways you can gain trust: Do you offer a money-back guarantee? Do you offer a free trial? Does your app have a favorable rating on review sites like Google Play or the App Store?
Step five: Measure, measure, measure
You can’t make (or, at least, shouldn’t make) any major changes to your site without measuring its impact first. To do this, use tools like Google Analytics to track your site’s performance. Consider the various metrics it provides. For example, you can learn about the number of users who have downloaded your app, the locations where users are coming from, or the time spent on each page. These numbers will give you a clear picture of the success of your efforts thus far. Moreover, measuring the success of your app is essential to progressing to the next step.
Step six: Continue iterating
If you are following the advice laid out above, your WordPress website will become a fully functioning app. This might take some time, however, to see all the benefits. That is, it might take several iterations before you find the right mix of features, functionality, and branding that work for your app.
To keep things interesting, you could add new features or change the way existing features work. Moreover, you could consider selling other peoples’ products through your app. For example, you could sell other people’s music through your Spotify integration. Or, you could create an online marketplace where users can purchase and learn about products from various brands. The possibilities are endless!
At this point, you might be thinking: This was pretty easy. Now what? Well, you’ve just walked through the basics of building an app from a WordPress website. Now it’s up to you to take the information you’ve learned and apply it to your own projects. Think of all the apps you use on a daily basis. Now, imagine if they disappeared from your phone. What would you do? Hopefully, this article has given you enough information to get started.