How to Use the Buy Button in Your WordPress Website
Why Are You Interested In Using The Buy Button?
You want to become the go-to source for customers seeking information on your niche. People come to you for advice on which camera to buy because they understand that you are an expert. So when they are about to make a purchase, you want to be the first website they visit.
But to accomplish this, you will need to convince them to click the buy button. After all, your goal is to generate sales, and the buy button is one of the best ways to do that. The buy button is a large rectangle with an arrow in the center. When a user clicks on it, they will be redirected to a shopping cart where they can add items to their shopping list and subsequently make a purchase, all without leaving your website.
The best part is that you have complete control over what happens after they click the buy button. You can perform any action the button performs, including adding items to a shopping cart and generating a purchase. All you need to do is make sure that the button is prominently displayed on your website and that it seems to function as expected.
How to Use The Buy Button On Your Website
You can integrate the buy button seamlessly into your website in a number of ways, but to keep things simple, let’s use a WooCommerce website as an example. You will need to have a WordPress website with the WooCommerce shopping plugin installed.
To start, you will need to go to your WordPress dashboard and edit the content of your website. When editing the content of your website, you will need to add a new section below the existing content.
This new section will be used to display the product details for the items your customers are purchasing. The details include the item’s title, price, and images of the products itself.
You can add this new content by selecting the “Shop” option in your WordPress dashboard.
When adding products to your website, you have two options, “Product” or “Widget”. You can select “Product” if you want to manually enter the product’s information, or you can select “Widget” if you want to use a pre-designed product template to create a similar looking store. Widget products make it easy for you to quickly add products to your site with little to no knowledge of HTML.
Once you have the products entered into your website, you will want to display them in an attractive manner. This can be best accomplished by using a WooCommerce product gallery. To create one, navigate to your WordPress dashboard, select “Shop” again, and then select “Product” this time.
This will take you to your product pages where you can add more products to your website’s collection. You can either enter the details of a new product or you can click the “Add Widget” button to use a pre-designed product template to create a new product. Select the “Single Product” widget to display the product images in a simple grid.
When a user clicks on an item in the widget template, they will be directed to the product page for that item. Let’s say that you have a coffee mug that you have created in the Shopify dashboard. To display it on your website, navigate to your WordPress dashboard, select “Shop” again, and then select “Product”. This time, you will want to use the “Coffee Mug” product template. Select the coffee mug from the list of products and click “Add to cart”.
From the product page, you can add other products to your cart by clicking the “additional products” tab. Since you are using WooCommerce, all you need to do to add another product is select “add to cart” below the existing product in the tab.
Once you have added all the products you want to sell to your cart, you can navigate to your WordPress dashboard’s “Checkout” section and set the following options:
- your store URL
- your billing address
- your shipping address
- the currency you are using (e.g., USD, GBP, or €)
- your phone number
- payment processor (e.g., Stripe)
- email address used for the payment
- a personal message
- your purchase’s discount (if any)
- a social media icon (e.g., Twitter)
- a button (e.g., buy now)
Once you have completed these steps, you will be able to use the buy button to make purchases from your WordPress website. The betterment of using the buy button is that you can gain complete control over what happens after the click. You can perform any action the button performs, including adding items to a shopping cart and generating a purchase. This gives you the flexibility to test different features and determine which one performs the best for your business. For example, does adding additional products to the cart negatively impact your conversion rates? Are popup coupons preferred over those that appear on the site’s home page? These are all things you can determine simply by using the buy button on your website.