How to Verify Your WordPress Website on Pinterest

Pinterest is one of the biggest social media platforms around currently, boasting a staggering 40 million active monthly users and double-digit million daily active users. If you’re running a business, product or blog on WordPress, you’ll want to make sure that your website is showing up on Pinterest as accurately and compelling as possible.

You can do this by using a tool called “Pinterest Analytics” to track the performance of your content on the platform. We’ll discuss how to use these tools to analyze your Pinterest content and get the most from your social media efforts.

What is Pinterest Analytics?

If you’re reading this, chances are you’re familiar with the concept of analytics. However, not too familiar perhaps? Analytics allow you to track and analyze the performance of your website or app across various platforms like Google Analytics for Google products, or Mixpanel for mobile apps.

With these powerful tools, you can find out what’s performing well — and which content is perhaps not performing as well as you’d like. Plus, you can easily find out what’s resonating with your audience and determine how you can improve content going forward.

It’s important to note that the performance of your content on various platforms is unique, so you can’t simply take your analytics from one platform and apply them to another. Each platform has its own quirks and peculiarities that you’ll need to take into account.

Why Should You Use Pinterest Analytics?

With so many millions of people using Pinterest every month, you’ll want to ensure that your content is visible and compelling to as many people as possible. One of the best ways to do this is through analysis of data like engagement and traffic. When you use analytics tools to track your content on Pinterest, you can find out which pieces are performing best — and which ones you can improve upon.

For example, maybe you’ve noticed that your product shots are performing better than your headings and descriptions on Pinterest. With product shots, you’re providing an image that’s essentially a large version of your product (usually) in real life. This means that your product will be highlighted in the image instead of being described in text.

If you’ve ever shopped online, you may have noticed that some products are highlighted with an “image tag” — this is essentially an image that’s attached to the text describing the product. However, this isn’t always the case. Sometimes, the product is so prominent in the image that it virtually takes the place of text. In these instances, you’d want to optimize your headings and descriptions to draw more traffic to your product listings on Pinterest.

Optimizing your content for different platforms is becoming an increasingly important tactic for marketers. Not only does it allow you to maximize the reach of your content, but it also helps you understand how different platforms function. This way, you can produce content that’s designed to perform well on each platform — maximizing your overall reach and impact.

How Do You Use Pinterest Analytics?

Once you’ve made sense of the basic analytics of your Pinterest content, you can start to optimize it for performance. There are a few different ways to go about this, but the most effective and straightforward process is to simply create more content. More often than not, under-performing content simply means that there’s not enough of it – especially for a brand new channel like Pinterest. So make sure you’re creating content for this platform frequently and consistently. This will help you get the most out of your content on Pinterest and boost your overall performance there.

If you’re already producing content for other platforms like Google+, creating more of the same will only serve to increase its effectiveness on Pinterest. Not only that, but you can also use the Analytics dashboard to uncover content that performs strongly on other platforms and repurpose it for use on Pinterest.

The Most Important Metrics To Track

While it’s useful to track the performance of your content across various platforms, you’ll only get the most from these tools if you know exactly what to track. This is especially important if you’re using several tools — making sure that you’re measuring the correct metrics in the first place. Here are the most important metrics to track: