How to Add a WordPress Blog to an eCommerce Website
If you’re looking to add a WordPress blog to your eCommerce website, then this article is for you. In it, we’ll explore the process of adding a WordPress blog to an eCommerce store in the Amazon market. This will include everything from choosing a theme to setting up the blog so that it’s usable by anyone.
The Basics
Before we begin, let’s establish some basics. An ‘eCommerce website’ is a website that sells goods or services over the internet. This could be anything from clothing to electronics to gift cards, etc. An ‘ecommerce store’ is an example of an eCommerce website.
An ‘ecommerce blog’ is a type of website that is used to promote, promote and maybe even sometimes sell products from an eCommerce website. An ‘ecommerce blog’ is very similar to a regular blog. The main difference is that it is built with the purpose of attracting potential buyers for an eCommerce store. This could be potential customers or existing customers who are already engaged with the store.
An ‘eCommerce Website’ can have anything from one to many blogs. If it has one blog, then it is considered a small eCommerce Website. If it has multiple blogs, then it is considered a large eCommerce Website. In either case, an eCommerce blog will promote various products from the store.
Why Go The Extra Mile?
Because there’s always room for improvement when it comes to anything in life. Especially when it comes to eCommerce Websites. People want more. They want better. They want a complete experience when it comes to their online shopping. Which is why when they land on an eCommerce website, they expect to see the entire experience from top to bottom. Including a vibrant blog that provides valuable information about the products.
If you’re looking to add a WordPress blog to your eCommerce site, then you need to ask yourself, “Do I want to create a new blog? Or do I want to use my current blog for this purpose?”
If you decide that you want to create a new blog for this purpose, then that’s fantastic! You’re going to need to make a few minor adjustments to your current blog and then you’re going to be able to start promoting various products from your eCommerce store. If you decide that you want to keep your existing blog for this purpose, then you need to make a few minor adjustments in order to make it functional for this purpose as well. You’ll find a complete guide to doing just that at WordPress.org. Just follow the instructions.
The Difference In Quality
Let’s assume that you’ve decided to keep your current blog and use it to promote various products from your eCommerce store. When it comes to the quality of the experience that your blog provides to your readers, there’s a clear difference between a professional-looking blog and an amateur blog. The former is going to provide a much better experience for your readers. Even if it’s just from a visual standpoint.
A professional blog will use quality content to talk about a variety of topics. The posts will usually be between 500 and 1,000 words. And the articles will be well-written and illustrated with useful figures and resources. The layout will usually be organized into multiple columns and each post will have a prominent and consistent call-to-action at the end. This is something that will catch the eye of potential customers and encourage them to visit the blog and/or the eCommerce store.
An “amateur” blog is very different from a professional one. It will usually consist of shorter posts. They might only be a few sentences long. Or sometimes there will be no illustrations at all. The articles don’t need to be that detailed, as the reader will mostly be looking at the text for the information.
An amateur blog doesn’t need to have a consistent design. It might have different themes for different posts. Or the design could change from article to article. There’s also the option for the reader to subscribe to the blog so that they get notifications whenever a new article is published.
How To Add A WordPress Blog To An eCommerce Website
Adding a blog to your eCommerce site is relatively simple. The first step is to create a new WordPress theme for your blog. This can be done by either using an existing theme or by using a tool like Themeforest to quickly create a new theme.
Once you have your theme ready, you need to set up a few other things. The first item you need to set up is a compatible email marketing program. This is so that you can start gathering email addresses for your marketing campaigns. You can use a service like Mailchimp or Aweber to do this.
You also need to have a way to collect payments. This could be via a paypal account, a credit card, or even a crypto wallet (if you’re into that sort of thing).
Last but not least, you need to make sure that your blog is ready to go live. This means that you need to check for spelling errors, grammar issues, and that the content is appropriate for a general audience. If you run into any issues after completing this step, then you might have to go back and fix them. But other than that, everything should be ready to go live.
Once you’ve done all that, then you can start adding content to your blog. You can either write new articles or use the blog to promote various products from your eCommerce store. In either case, the aim is to get readers interested in what you have to say and then, hopefully, to encourage them to visit your blog and/or the eCommerce store. Once they’re there, you can start engaging with them and hopefully, turn into a paying customer. Or a brand ambassador. Either way, you’ll be able to use the blog to its full potential.
Are you looking to add a WordPress blog to your eCommerce Website? Or are you already running one and want to find out how to make the most of it? Let us know in the comments below!