How to Install Facebook Pixel in WordPress Website

Installing the Facebook Pixel plugin on your WordPress website is one of the simplest ways to start earning money with a newly installed eCommerce store. The Facebook Pixel plugin does exactly what it says on the tin. It installs a small piece of code on your site which allows you to monetize your content through affiliate marketing, displaying ads, or both.

You get the basics of building an eCommerce store with WordPress, along with the opportunity to earn money from your content. The best part is that the Facebook Pixel plugin is one of the most popular and safest WordPress plugins in existence, with over 80% of all WordPress sites using it. It is constantly updated and has a huge community of active developers who keep it at the forefront of any industry development.

What Is Facebook Pixel?

When someone visits your website, they are likely to be using a mobile device. To ensure that the ads shown to them are relevant to their journey around your site, Facebook developed a program called “Pixel”.

Pixel is actually short for “Pixel advertising”, which is the advertising mechanism used by Facebook. It was first introduced to the public in early 2018 and quickly became one of the most popular ad platforms on the social media network.

How does it work? Essentially, you install a tiny piece of code called a “Facebook Pixel” onto your site. This code is completely transparent to a visitor, so it doesn’t alter the way your site looks. Instead, it provides additional functionality, such as allowing you to track which ads a visitor has seen and which ones they have ignored.

Once you’ve installed the Facebook Pixel plugin on your WordPress site, you’ll be able to choose the Pixel advertising option while editing a post in order to have the ad shown to users on mobile devices. You’ll also see the ads on the website itself, as long as you’re logged in.

As a site owner, you’ll have the option to turn on pixel tracking at any time. You can also access the Facebook Pixel Dashboard from your website’s dashboard in order to see all of your ad reports and track conversions.

Why Use Facebook Pixel On Your WordPress Site?

Aside from the fact that over 80% of all WordPress sites use Facebook Pixel, it’s also one of the most affordable and popular options for getting started building a monetized site. The plugin generally costs around $1.00 to $3.00 per month, depending on the complexity of the site and whether or not you want to use the premium version.

On the front end, the Facebook Pixel plugin looks like any other WordPress plugin, so it won’t draw extra attention to your site. What sets it apart is the backend – specifically, the analytics and ad reporting features.

As a site owner, you’ll be able to track and analyze all of the traffic that comes to your site. You’ll also be able to choose the ads that you want to show on your site and how much you want to spend on each one. You won’t have to worry about the ads altering the way your site looks because the Facebook Pixel plugin is completely transparent to visitors.

Choosing to run ads on your WordPress site is a great way to generate revenue, even if it’s only a small amount per week. Some of the top GA real-life eCommerce stores generate around $500 per week just from running display ads on their sites. That’s essentially money in the bank.

Not only that, but by choosing to run ads on your WordPress site, you’re also opening up the potential for more affiliate sales. If someone lands on your site via an affiliate marketing link and makes a purchase after being there for just a few minutes, you’ll earn a small commission.

How Do I Install Facebook Pixel On My WordPress Site?

Installing the Facebook Pixel plugin on your WordPress site is easy – once you’ve purchased it, you’ll just need to click on the downloaded zip file and drag it into your WordPress plugins folder. You’ll also need to enable the plugin in your WordPress settings – find the settings for your site in the WordPress dashboard and click on the plugin’s activation button in order to do this.

From there, you’ll need to click on the gear icon at the top of the dashboard and select the “Installing” option from the dropdown menu.

Clicking on the “Installing” option will begin the process of installing the plugin onto your site. Once that’s complete, you can click on the “Activate” option from the plugin’s menu in order to make the plugin functional on your site.

As with all WordPress plugins, you can find help and support for the Facebook Pixel plugin in the form of online forums and social media channels. You can also get in touch with the plugin’s support team directly through the dashboard.

What About Advertorials?

In addition to displaying ads on your site, you can also choose to have your content “sponsored” by a brand. When a brand or company pays you to post about them, you’re often considered an “advertiser” instead of a “content provider”. This type of content is often considered “advertorial”. While it can be a pretty effective strategy for gaining visibility and potentially monetizing content, you have to be careful about how you approach this type of content and work with brands to ensure that their interests are aligned with your own.

If you decide that this is a good fit for your site, check out this blog post from the Earnest team which explores the various considerations that you need to make before getting started with advertorials.

What About Monetizing Pre-existing Content?

If you already have content on your site which you don’t want to keep as is and want to use it to make money, you have several options. You could create a product from the ground up and attempt to sell it. Or, you could try out a tool like Rampant which turns your content into a fully functioning eCommerce store.

Regardless of which route you choose, the good thing is that you’re not starting from scratch. You can use your content to drive traffic to your eCommerce store in order to make money. And, if you’ve already got content on your site that’s going unused, you’re definitely going to want to consider putting it to use.