How to Choose the Best Jewelry Website Templates for Your WordPress Site
Many jewelry store owners and entrepreneurs decide to build a WordPress-based website to sell their products. Launching a luxury online store is a profitable decision, but it’s not as easy as it seems. Without proper planning and careful consideration of various aspects, your precious store may turn out to be a money pit.
This article will help you choose the right jewelry website templates for your WordPress site based on your needs, demands, and financial capabilities. We will cover the following topics:
The Basics Of Building A Luxury Jewellery Website
There are many features that you need to consider before diving in and starting your own jewelry website. Besides the aesthetics of the site, you should think about the following:
- search engine optimisation
- responsive design
- content delivery network
Let’s have a quick look at each one.
Search Engine Optimisation
Search engine optimisation (or SEO) is a marketing technique that encourages web users to click on your product listings when they search for related keywords in search engines such as Google. Many reputable SEO companies provide free keyword analysis, which will help you determine the most effective keywords for your industry. For example, if you are a haute couture fashion brand, you will want to use keywords such as “mens wedding ring”, “babe necklace”, or “diamond studs”.
When it comes to SEO, keep in mind that users typically have an attention span of three seconds or less. If you want your jewelry website to rank highly in search results, you need to use compelling, engaging content that will hold a user’s attention. You can also use tools like Google Analytics to track the keywords and phrases that your visitors are using to find your website.
Allowing unauthorised access to your website’s database is a surefire way to lose customers and even lose money. Your website’s database should only be accessible by those with proper access permissions. WordPress offers a variety of security plugins that you can install to prevent unauthorised access to your site’s content. Ensure that your chosen security plugin is up to date and running correctly. Also, use strong, complex passwords for your WordPress dashboard and your e-commerce store’s login details. Having a strong password means that even if someone does get access to your database, they will not be able to log in to your site with the credentials they stole.
An e-commerce store involves purchasing products online at retail prices. If you decide to use WordPress for your e-commerce store, the platform’s built-in e-commerce functionality will make setting up your online store easier and more convenient. WordPress’ e-commerce plugin will also provide you with all the tools you need to run an online store, including online order handling, marketing and analytics. If you have a specific brand name that you want to sell, finding the right e-commerce platform for your store can be a time-consuming task. Do your research and make sure that the chosen platform meets your needs.
Your website’s layout should adapt to different screen resolutions so that the same content is displayed properly on any device. The most popular method of creating a responsive website is using a framework such as Bootstrap. With Bootstrap, you can modify the looks of your site easily by making a few tweaks to your CSS code. Bootstrap makes use of media queries to alter the look of your site based on the user’s screen size.
If your site is not mobile-friendly, then it will be difficult for you to expand your reach to potential customers. Since a large part of the online population is accessing websites on the go, using a mobile-friendly template is essential. With so much competition, it’s not easy to stand out from the crowd. Having a mobile-friendly store will allow you to easily attract customers on the go.
Content Delivery Network (CDN)
One of the most important things to consider when launching a luxury store is securing and storing your inventory. Regardless of the size of your business, you will need to consider what type of infrastructure you need to support your store. A content delivery network (or CDN) acts as a storage facility for your website’s content. Using a reputable CDN will allow you to quickly add content to your website without worrying about bandwidth issues.
A CDN is a vital part of any successful e-commerce store. Ensuring that your website loads quickly and that your customer stays engaged with compelling content is a good strategy for driving online sales. Also, using a CDN will allow you to take advantage of the platform’s many features that you may not have access to if you host your website on your own server.
Mobile-First, Then Desktop
When developing a website, you should start by creating an HTML document and testing it on all major desktop browsers (including Microsoft Edge). After you have confirmed that the site is accessible on desktop, you can move to mobile devices and commence testing on popular apps such as Google Chrome, Safari, and Firefox.
When developing for mobile, make sure that your site’s layout and design are adjusted to suit the small screen size. You should use fixed positioning for everything (headers, footers, and sidebar), reduce the number of columns used, and adjust text sizes and line heights to increase readability. Once you have completed developing for mobile, you can slowly introduce changes to improve the experience on desktop devices.
Make Sure That You Choose A Reputable Host
It’s important to choose a reputable web host for your website. A good web host will have a robust documentation base, offer support via live chat, and be accessible through various methods (email, ticketing, or phone).
As a small business owner or entrepreneur, you should research and choose a reputable host based on your needs. Are you looking for a reliable and secure place to store your product photos and data? How about a reliable e-commerce platform and online store template for business? Or do you just need a reliable hosting provider for your personal blog?
The following are just some of the reputable web hosts that you can consider: