How to Launch a Ecommerce Website on WordPress

Launching an online store is an excellent opportunity to make some money online. However, it can be quite the daunting task, especially if you have never done it before. Luckily, WordPress makes things easy. In this article, we will tell you exactly how to launch a profitable ecommerce store on WordPress.

Set Up Your Shop On Shopify

Shopify is the #1 software application for ecommerce websites. It is quite simply amazing. To begin with, Shopify provides you with all the necessary tools to create a professional-looking ecommerce store. From the moment you log in, you will see a big, beautiful dashboard stuffed with all the information you need to guide you through the whole process of setting up your store.

One of the first things you will need to do is choose a business name for your store. Then, you will want to consider what type of products you will sell. There are affiliate products you can promote, as well as physical products you can sell. Once you have chosen the products you will promote, you can move on to the next step.

Curate A Beautiful Display Page

When a customer clicks on your product or service, they will land on a product detail page. This is the first page they will see before making a purchase. Therefore, you should do everything you can to make this page as eye-catching as possible. You can use a tool like Canva to design a stunning graphic for your product or service’s page. Then, you can simply use a few lines of code to incorporate that design into your WordPress site.

Create Product Pages

Creating product pages is where you will list all the products you have for sale, including their photos, prices, and descriptions. To get started, log into your Shopify dashboard and click on the **Products** tab. From there, you can see all the products you have created. To edit a product page, simply click on it to open up the page’s details.

To add new products to your store, simply click on the **Add product** button at the top of the page. A pop-up displaying all the available products will appear.

If you are struggling to find products for sale, you can use an online tool like Shopify’s Spotlight search to easily search for products that match your needs. You can also create price lists, as well as compare products to see which one is the best for your needs.

Set Up Your Online Store’s Homepage

The homepage of your online store will be your store’s entryway, or the first page a customer sees when they visit your site. To set up your store’s homepage, click on **Store** in the upper right corner of your Dashboard. Then, select **Home** from the drop-down menu.

This will take you to your website’s homepage. Then, you can add a few lines of code to the head section of your website to launch your online store. Ensure that you have a clear call to action (CTA) at the top of your homepage. A CTA is an instruction to the reader to take some action. For example, you could use a CTA to direct customers to make a purchase, subscribe to your newsletter, or enter their email address to receive special offers.

Secure Online Payment

Once you have a healthy, paying customer base, you can begin to develop trust with your customers, establishing a stronger connection and creating more loyalty. For this reason, you should make sure that all the transactions your customers make are safe and secure. To set up secure online payment with your Shopify store, navigate to **Settings** from the Dashboard and click on **Payment**. From there, you will see a pop-up with a trusted network of payment providers, such as Stripe or PayPal.

To add a new payment method, click on the **Add method** button at the top of the page and a pop-up listing all the available methods will appear. Once you have chosen a method, click on the **Add credit card** button next to it to complete the setup.

Create A Free Blog (Optional)

A free WordPress blog is an excellent way to attract potential customers to your store. Create a blog for your store that is accessible from your website’s URL. This will allow customers to easily find information about your store, as well as subscribe to your newsletter, if you have one, to stay informed of all the newest products and offers. Remember, the more you can do to encourage customers to stay on your site, the more you can gain from them.

The Final Step

Once you have launched your online store, whether it is successful or not, there is still plenty you can do to improve it. If you have additional products you would like to add to your store, or if you have any other questions about how to run an ecommerce store on WordPress, feel free to reach out to us by email at hello@bricolsoft.com.