How to Make a Website That’s Lightweight, Easy to Create, and Easy to Update
In today’s world, everyone has access to a computer, smartphone, and the Internet. To keep up with the latest trends and to stay relevant, businesses need to have a website. But not every business is staffed with a full-time marketing specialist who knows how to make a proper, functional website. That’s why we’re going to teach you the proper way to make a website so you can take the guesswork out of the process.
The Three Main Principles Of A Perfect Website
To create a website that will work hard for your business, you need to abide by the following three main principles:
- Technology Must Always Support Your Needs
- The Content Must Be Relevant And Valuable
- The Design Must Appeal To The Majority
These three principles ensure that your visitors stay on your site, engage with your content, and come back for more. In other words, you want to create a website that is user-friendly, accessible, and easy to update.
Now let’s dive into each of these three principles in more detail.
The Technology Must Always Support Your Needs
To make a website that is functional and easy to update, you need to use a platform or software that is mobile-friendly. This ensures your website can be accessed easily on any device, whether mobile phone, tablet, or laptop computer.
If you have a look at the vast majority of websites in 2019, you will see most of them lean heavily towards a mobile-friendly design. This is because businesses and individuals prefer to access content and perform shopping tasks on the move. As a result, website builders like Shopify and Squarespace have launched apps or “software as a service” (SaaS) that enable customers to create and manage websites, blogs, and online stores from the convenience of their mobile devices.
Nowadays, there are hundreds of different technology platforms, many of which are mobile-friendly. This means they are developed with the user in mind and strive to make creating websites as easy as possible.
Some of the more popular mobile-friendly technology platforms are WordPress, Shopify, and SquareSpace.
The Content Must Be Relevant And Valuable
All websites contain content, and you can’t have a website without content. However, not every piece of content on a website is created equal. You need to ensure that the content on your site is both relevant and valuable.
Simply put, relevant content is content that is designed to attract, inspire, or inform your target audience. For example, if you are creating a fitness website, you may want to include articles on nutrition, supplements, training techniques, etc.
Content is valuable if it provides business owners with something new, useful, or convincing. For example, if you are selling health supplements, you may want to include content on the effectiveness of the products you sell as well as engaging articles on relevant psychology and physiology behind what makes someone healthier.
To determine the value of your content, ask yourself questions like, “Does this information solve a problem or provide a solution?” “Is this information easy to find elsewhere?” “Does this information make me more likely to buy a specific product?”
If you can provide answers to these questions with “Yes,” your content is relevant and valuable.
Relevance and value are not necessarily related to each other, so you can have highly relevant content that is not valuable at all. For example, if you are creating a travel website and you want to include articles on the best places to visit in various cities, you may want to include that content since it is highly relevant for potential travelers.
However, if your site’s objective is to provide business owners with information on where to travel to for conferences, you may not want to include that content as it is not as valuable as content on the best hotels in the city.
The better your content is, the more valuable it will be. However, not every piece of highly valuable content will be relevant. So, the goal is to have both valuable and relevant content.
The Design Must Appeal To The Majority
While it’s important to have mobile-friendly technology, it’s not enough to simply make your site look good on a phone or tablet. You also need to ensure that your site is designed in a way that appeals to the majority of your target audience.
In other words, you need to design your site with the “average” user in mind. If you want a successful website, you need to design for the masses, not just the technologically inclined.
To determine how appealing your website’s design is to the majority of your target audience, ask yourself questions like, “Does this design make me feel confident that my visitors will be able to navigate the site easily?” “Does this design make me feel like the product or service I offer is simple and easy to understand?” “Does this design make me want to buy a product or service I’m viewing?”
If you can answer “Yes” to these questions, you are designing for a functional and appealing website.
Keep in mind, not every user will have the same opinion on design as you; therefore, it is essential that you test user perceptions towards your design decisions with A/B or multivariate testing.
With these three pillars in mind, you can begin to create a functional and appealing website that will serve as an invaluable tool for your business.