How to Add a “Link to Product” Button to Your Website
A button is a simple element. When used correctly, it can be extremely effective at increasing a website’s conversion rate. But, like many elements on a website, they can be used incorrectly and cause more harm than good. That’s why you need to be careful when adding buttons to your site. In this article, we’ll discuss the various options available to you and the pros and cons of each. We’ll also teach you how to create a link to a product that converts.
Internal Buttons
These are buttons that serve a functional purpose within the site. If a user clicks on an internal button, they will be taken to a specific page or section of the site. Sometimes, these buttons are used to access a form that allows the user to make a purchase immediately. Other times, they may lead the user to a content-rich area of the site that is designed to educate them about the brand or service that you offer.
One major con of internal buttons relates to the back button. Due to the nature of most internal buttons, when a user presses the back button, they will be taken to the previous page or section of the site. The user might not want to return to that page or section because it’s not very relevant to what they’re looking for. They might not even know that the page or section exists. That’s why you should only use internal buttons for temporary purposes and not as a replacement for a navigation menu. Users will likely never return to a page that they just left because there was no visible link or button that leads them back.
External Buttons
External buttons are exactly what they sound like: buttons that exist outside of the website. When a user clicks on an external button, they will be taken to a specific website, usually to another brand’s website. The advantage of external buttons is that, other than the small icon, they can look like any other image on the web. That means they can be any color, shape, or size without impacting the conversion rate. Additionally, you can add a drop-down menu of related products or services to increase the chances of the user making a purchase. External buttons are perfect for encouraging users to make a purchase without having them leave your site.
The major con of external buttons is that, since they exist on another site, the user may not feel as comfortable leaving your website once they’re there. Many customers will actively avoid purchasing items from unknown sources. Even if the items are well-known brands, the fear of getting scammed is something that keeps people away from purchasing online. You cannot control how users will behave once they’re on the other site. So, you must be careful when adding external buttons to your site.
The answer to this conundrum is various. You can ask the vendor of the external button to integrate a “back to origin” link to your website. Additionally, you can use a tool like Google Remarketing, which we’ll discuss further in the next section. For optimum results, you’ll want to use external buttons along with other conversion-rate increasing techniques like optimized headlines, subheadlines, and descriptions. Plus, you can incorporate behavioral targeting to further improve the chances of the user making a purchase. Now, let’s discuss some best practices for adding external buttons to your site.
Button Sizes and Colors
The position of the buttons on your site will impact the usability of the site. You want to place the buttons in the most visible and accessible location on the page. Additionally, you want to make sure that the colors of the buttons match the other colors on your site. Since the color of the button is fairly transparent, you’ll want to use colors that compliment or match the rest of the site. For example, if you use a blue background, the button will be more prominent because it will match the background.
Link To Product
The best way to create a link to a product is to add a product button. A product button will automatically create a link to the product when it is clicked. This is one of the simplest and most effective ways to incorporate a purchase option into your site. You’ll be amazed at how many websites do not use this technique and how much higher their conversion rates are compared to those that do. Adding product buttons is simple. All you have to do is create a link to the product in the page’s
Head
(H1) tag. Then, add the product’s name to the button’s text. Here’s an example:
Add Head
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Add H1
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Add Link To Product
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Add H2>
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Add Link To Product
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Add H2>
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Add Link To Product
Add H2>
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Add Link To Product
Add H2>
Add Link To Product
Add H2>
Add Link To Product
Add H2>
Add Link To Product
Add H2>
Add Link To Product
The example above is a basic implementation of a product button. As you can see, the button contains three links. The first link is to the product (for more information), the second is to an FAQ page about the product (if there is one), and the third is to another page on the site that contains a form that the user can fill out to receive additional information about the product.
By adding a product button, you are introducing a purchase option to your site. If the product is available for purchase, you will want to monitor the behavior of visitors who have clicked on the button. Once you know that a user is interested in making a purchase, you can send them to a fulfillment page or include additional information about the product. The important point to make here is that you are not forcing the purchase by adding the button. You are adding the option of purchasing the product because you think that it will be beneficial to the visitor.
Button Location
Where you place the button on the page will have a large impact on the conversion rate. If you put the button at the top of the page, at the beginning, you will drive more traffic to the bottom of the page. If you put the button at the end of the page, at the very last element, you will do the opposite. You will drive more traffic to the very top of the page. The ideal place for the button is in the middle. As the user scrolls down the page, they will not see the button because it has not yet appeared on the page. As they scroll up the page, they will see the button and be compelled to click on it because it’s the last thing that they will see before they reach the top of the page. So, placing the button in the middle will maximize its effect.
Call To Action (CTA)
In addition to telling the user what to do after they’ve clicked on the button, you can also encourage them to make a purchase by adding a CTA. A CTA is an element that is typically at the end of a web page, or the last element on a page before the footer. When a user sees a CTA and clicks on it, they will be brought to a confirmation or purchase page where they can make a purchase. The benefit of adding a CTA to the end of a web page is that if the user sees a CTA at the end of a page, they will not be distracted by the other content on the page. The CTA will catch their attention and maybe even make them click on it even if it’s at the very end of the page. So, adding a CTA to the end of a page can increase the conversion rate dramatically.