Link Streamin Sites to Your WordPress Website
If you own a WordPress website, you probably know that it’s incredibly popular and easy to use. With millions of downloads, WordPress is the most popular Content Management System (CMS) in the world. But did you know that WordPress is also one of the most popular link building tools in existence?
Yes, just like many other content management systems, WordPress provides bloggers with a flexible content publishing platform that allows them to easily include multimedia content like images, videos, and podcasts within their articles. This powerful feature makes it easy for bloggers to connect with their audience through engaging content that is often shared across social media platforms.
As a result, many bloggers discover that WordPress is a great fit for their SEO (search engine optimization) efforts, and they may choose to use this platform for their blog posts. If this sounds like you, you’re in luck because in this guide, we’ll teach you exactly how to integrate a WordPress site into your link building strategy so that your blog posts and other content can be found by search engines and audiences alike.
Why Should You Integrate Your WordPress Blog Into Your Link Building Strategy?
With the right strategy, you can connect your blog with any platform or channel that you choose. But why should you integrate your WordPress blog into your link building strategy?
Well, first of all, WordPress is a fantastic platform for building a web presence. And not just a web presence–it’s one of the most popular content management systems in existence, which makes it easy for bloggers to set up a professional-looking website with a blog in less than 10 minutes. In fact, according to HubSpot Blogs, 95% of businesses consider themselves digital marketing agencies. And only 13% operate as pure digital marketing agencies. Which means that for the other 87% of businesses, there is some kind of blending of digital marketing and advertising agencies with other marketing functions like sales, content creation, and community management.
As a digital marketer or content creator, you’ll undoubtedly discover the benefits of having a WordPress blog. Not only does it provide you with a fully functioning web presence, but it also provides you with the content you need to build your business.
As a brand or marketing manager, you may also want to consider using a tool like WordPress for your company blog. Not only does it provide you with a fully functioning web presence, but it also provides you with the content you need to grow your business. Not only that, but when you integrate your company blog into your social media channels, potential customers can discover your blog, like it, and eventually become a customer. Win.
So, as you can see, there are many reasons why you should integrate your WordPress blog into your link building strategy.
How Do I Integrate My WordPress Blog Into My Link Building Strategy?
Fortunately, it’s quite simple to integrate your WordPress blog into your link building strategy. First, you’ll need to pick the right plugins. And why the right plugins? Well, because not all plugins are created equal, and some may even do more harm than good. In addition to that, some WordPress plugins–especially the free ones–are notorious for being unreliable and having a poor support record.
Fortunately, we’ve curated a list of the best and most popular WordPress plugins that perform the function of integrating a blog into a link building strategy. To get started, simply enter your email address into the appropriate box on the Sign Up page to get immediate access to our list of high-quality plugins.
The Best Free and Premium WordPress Plugins for Integrating Blogs Into Link Building Strategies
In the following sections, we’ll cover each of these plugins and how to integrate your WordPress blog into your link building strategy using them.
1. Automysocial
This is one of the most popular WordPress plugins. Simply install it on your site, and you’ll see an icon appear next to the comment section of your posts. If you click on that icon, you’ll see a shortcut to your social media accounts. For example, if you have a LinkedIn account, you’ll see a shortcut to your LinkedIn profile.
The great thing about this plugin is its versatility. Not only does it provide you with easy access to your social media accounts, but it also makes it much easier for your blog readers to share your content across social media.
However, this plugin can also be harmful to your link building strategy. One of the biggest mistakes you can make with this plugin is to use it for the sole purpose of gaining backlinks. You see, when someone shares your content on social media, that link typically becomes available for the search engines to find. So, if you use this plugin to simply get more links, you’re doing it wrong!
Instead, use this plugin for the purpose of engaging with your audience on social media. This way, when someone shares your content, that link will become available for the search engines, but it will also become available to your audience on social media. In this case, the audience will also be providing value to the person viewing your content, which is generally considered a good thing.
2. Social Warfare
This is another popular WordPress plugin that provides you with an easy way to engage with your readers on social media. And you can use this plugin for the purpose of gaining backlinks, just like the previous plugin, or you can use it for the purpose of engaging with your audience on social media.
Unlike the previous plugin, however, this one provides you with a detailed overview of the content that you’re sharing on social media. Therefore, you can determine exactly what type of content is performing the best and use that as a guide to determine the type of content you should share in the future. For example, maybe you notice that your Instagram posts often receive the most views, so you’ll probably want to focus more of your content creation efforts on photo-based content like that found on Instagram.
Now, it’s important to note that not all photo-based content is created equal. Some types of photo-based content may not translate well into other platforms, so you’ll want to do some research before committing to a strategy. For example, maybe Instagram doesn’t have a search feature, but Pinterest does. If you find that your Instagram content doesn’t perform as well on Pinterest as you’d like it to, then it might be time to redirect your efforts to other platforms.
3. SEO Blog Plugin
If you want to become a digital marketing agency, integrating a blog into your SEO strategy is a great place to start. With this plugin, you can easily create a basic blog that will function as an online marketing resource for your business. To get started, simply install the plugin, activate it on your site, and you’ll see an icon appear next to the comment section of your posts. If you click on that icon, you’ll see a shortcut to your social media accounts. For example, if you have a LinkedIn account, you’ll see a shortcut to your LinkedIn profile.
The great thing about this plugin is its versatility. Not only does it provide you with easy access to your social media accounts, but it also makes it much easier for your blog readers to share your content across social media. Additionally, many companies utilize this type of plugin because it makes setting up a basic blog quicker and easier. As a result, many digital marketing agencies use this type of plugin for their company blog.
4. Masthead
If you’re looking to create a content strategist blog that will eventually become a hub for your digital marketing agency, then the Masthead plugin is a great choice. Simply put, the Masthead plugin provides you with a blank slate on which you can write your blog posts. To get started, simply install it on your site, and you’ll see an icon appear next to the comment section of your posts. If you click on that icon, you’ll see a shortcut to your social media accounts. For example, if you have a LinkedIn account, you’ll see a shortcut to your LinkedIn profile.
The great thing about this plugin is that it provides you with the ability to write and schedule your blog posts. Additionally, you can add a menu with several options. For example, you can have a menu with links to important documents like your privacy policy or terms of service, a menu with social media accounts that you can connect to, and a menu with links to other websites and blogs that you find valuable.
If you choose to use the menu with links to other websites and blogs that you find valuable, then all of these links will be added to the menu as icons that look like this: