Linking to Other Websites with WordPress
When building a site, a crucial decision you’ll have to make is whether you want to link to other websites. A link is just what it says: a link to another site. When someone clicks on a link, they are taken to the site it refers to. Links can be valuable both for content that you post on your site and for the traffic that may come from them.
You have a few options when it comes to linking to other sites. One of the most popular — and free — tools for doing this is WordPress. WordPress is a content management system (CMS) that allows you to create and publish content easily. It was originally designed for blogging, but it has so much more to offer. We’ll cover three ways in which WordPress can be used to link to other websites.
Create A Link Directly In Your Article
One of the best things about WordPress is how easy it is to link directly to other websites from within an article. This is incredibly valuable for content creators because it allows them to easily create links to external content while maintaining complete control over the wording and format of the links. It also means that they can use a WordPress plug-in to create an area on their site where they can input and display these links. The only limitation is that the article has to exist in WordPress. This can be a challenge because sometimes you have to write an article for a client that doesn’t use WordPress. The good thing is that you can always write an article for your own site and use that as content to link to.
Linking To Other Websites With Header And Footer Tags
Another way of linking to other websites is through the use of header and footer tags. Sometimes called “anchor text” or “call-out text”, header and footer tags are simple text snippets that appear at the top and bottom of each page. They often appear in bold or italics and are easily overlooked, but they can also be a valuable tool for SEO (Search Engine Optimization). When a search engine encounters header and footer text, it will assume that it is important content and potentially put it at the top of its list of search results. The advantage of this technique is that you can use existing content from your site (such as the header or footer) to create a link back to it.
Link To Other Websites Using The
WordPress also has a
Always Choose A Generically Named URL
When creating a link to another website, there is one thing you must keep in mind: the URL (Uniform Resource Locator). A URL is simply the address of a website — http://www.example.com — that is used to identify the page you are navigating to. The most important thing to keep in mind is that the URL should be “generic” (this refers to the web address of the site — not your specific page on the site).
If you are writing an article for your site and want to create a link to another site, you’ll have to choose an article name that is generic. If you use WordPress`, then you can select a generic article name when you are creating the article — this will create a link directly to that article when it is published. If you are creating a link from a blog post or similar article, then you can also use the
tags to create a header for the link.
When choosing the name for an article — whether it’s for your site or for someone else’s — you must use your brain and not your heart. Your brain will tell you that this is an important article and you should give it some thought, while your heart will probably give you the urge to choose a catchy name. Your heart is not your brain’s friend when it comes to choosing article titles and names. Your brain will always choose the most generic option, even if this means it has to be shortened. This is the preferred option for SEO purposes and will ensure that your article receives the most exposure when someone decides to link to it.