Linking to Other Websites with WordPress

When building a site, a crucial decision you’ll have to make is whether you want to link to other websites. A link is just what it says: a link to another site. When someone clicks on a link, they are taken to the site it refers to. Links can be valuable both for content that you post on your site and for the traffic that may come from them.

You have a few options when it comes to linking to other sites. One of the most popular — and free — tools for doing this is WordPress. WordPress is a content management system (CMS) that allows you to create and publish content easily. It was originally designed for blogging, but it has so much more to offer. We’ll cover three ways in which WordPress can be used to link to other websites.

Create A Link Directly In Your Article

One of the best things about WordPress is how easy it is to link directly to other websites from within an article. This is incredibly valuable for content creators because it allows them to easily create links to external content while maintaining complete control over the wording and format of the links. It also means that they can use a WordPress plug-in to create an area on their site where they can input and display these links. The only limitation is that the article has to exist in WordPress. This can be a challenge because sometimes you have to write an article for a client that doesn’t use WordPress. The good thing is that you can always write an article for your own site and use that as content to link to.

Linking To Other Websites With Header And Footer Tags

Another way of linking to other websites is through the use of header and footer tags. Sometimes called “anchor text” or “call-out text”, header and footer tags are simple text snippets that appear at the top and bottom of each page. They often appear in bold or italics and are easily overlooked, but they can also be a valuable tool for SEO (Search Engine Optimization). When a search engine encounters header and footer text, it will assume that it is important content and potentially put it at the top of its list of search results. The advantage of this technique is that you can use existing content from your site (such as the header or footer) to create a link back to it.

Link To Other Websites Using The Tag

WordPress also has a tag, which is used for creating links that are supported by external content. The tag is very similar to the tag, which is used to create links within an article. It has some key differences. The first is that it can be used to create internal links as well as external links. The second is that it can support HTML5 multi-media elements, such as video, audio, and slideshow galleries (as long as the external content supports them). This means that you can use it to link to any website and create a simple drop-down menu of links — a much easier and more accessible option than having to manually create and style a series of  tags.