How to Link a WordPress Blog to a Website
Many WordPress bloggers want to know how to link their blog content to their website so that when a potential reader clicks on a blog post, they’re automatically diverted to the corresponding website.
This sounds like a fairly straightforward task, but as with many other things, it can be easier said than done.
In this article, we’ll discuss a few tried and tested methods for effectively linking your WordPress blog to your website.
Leverage Existing Links
One of the simplest yet most effective ways to do this is to leverage existing links. Once you’ve published a string of articles on your blog, you can use the Links tab in the SEO tools to discover and analyze the links that have been directed to your blog posts.
You should easily be able to find a link to your website from your blog posts. However, depending on how long it has been since you published your blog content, you might not be seeing the best results. To optimize your blog for the best possible search rankings, you need to have a strong and vibrant backlink profile. A good rule of thumb is to aim for 500 – 600 backlinks, with the majority being nofollowed links. A nofollow link passes none of the value or weight of a hyperlink. It simply informs the search engine that a specific link does not need to be followed.
Pay Attention To Your Anchors
Anchors are the small text links that appear at the end of a web page’s body copy. They’re essentially the foundation of a strong linking strategy. It’s important to note that not all anchors are created equal, and you should always strive to use quality over quantity when it comes to building an effective anchor list. This means finding the right link for the right spot within your content.
For example, let’s say you’re writing an article about fashion trends. You might want to include a link to an article about men’s fashion trends. However, if you’re posting this article on your blog’s home page, you probably don’t want to link to another blog article about fashion trends. Instead, you want to find an article that is relevant to the topic of your blog post but doesn’t carry any of the same keywords or themes as your blog post.
Create Compelling Headline
A very important part of any piece of content is the headline. People often disregard or don’t give enough attention to the headline, but it’s crucial to developing an effective strategy when it comes to SEO. We mentioned above that not all anchors are created equal, and the same goes for headlines. Some headlines are much more effective at drawing clicks and driving traffic to a site than others.
The quality and uniqueness of your headline will directly reflect the quality and uniqueness of your content. A good rule of thumb is to write the headline before you start drafting the content. While you’re at it, grab the URL of the article as well and put them in the header. This will help search engines (read: Google) index and discover your content more easily. In short, the better your headline, the better your content will do, too.
Use Keyword Density Browsing
When you’re performing SEO on a website, one of the first things you do is scan for keywords and watch out for keyword density. You do this by going through the site’s pages one by one and searching for keywords or phrases that appear in the body content of the page. As an SEO practitioner, you need to make sure that the keyword density is not too high or low, and that each instance of the keyword appears throughout the content of the page.
You can use tools like Google Keyword Planner to find and record the keywords and phrases that are most relevant to your content.
Avoid Out-Dated Technology
If you’re reading this, you’re probably wondering why we’re telling you to avoid out-dated technology when it comes to your website and its content. The simple answer is that search engines (read: Google) value websites that are built with the most up-to-date technology, and you’ll do well to keep up with the times.
In this day and age, search engines prioritize mobile-friendliness, user experience, and security. So if your website hasn’t been built with the up-to-date technologies mentioned above, it could be hurting your search engine rankings.
Use Social Media To Get The Word Out
Did you know that more people are searching for information using social media rather than via traditional search engines? If this sounds like something that’s relevant to you, then you might want to consider using social media to spread the word about your website.
You can take advantage of platforms like Twitter to gain credibility with potential customers and turn them into brand ambassadors. If you’ve done your research and found that your target audience is most likely to be found on TikTok, then you can integrate your website’s URL into your next video’s description.
By establishing yourself as a thought leader in your industry, you can then gain credibility with consumers, and potentially close some of the gaps in the market that you’ve uncovered through your SEO research.
Backlinking Is Key
Nowadays, SEO is more than just about building backlinks to your website. It’s about building links to multiple websites and establishing yourself as an expert in your industry. This is called link building. Link building is one of the foundational elements of a successful SEO strategy. When you’re establishing and growing a business, this is a crucial element to consider.
What is link building? Essentially, link building is the process of getting other websites to link to your own.
Why should you do this? Well, Google states that “backlinks are important because they help provide more information about your site to the rest of the online community.” Essentially, the more websites that link to you, the more “authority” you have.
Even if you have the best quality content, if no one is linking to it, then it’s not doing much good. By establishing yourself as an expert in your industry, you can then start to build a reputation and allow people to find your work.
Use An Online Reputation Management Tool
A good reputation is vital to any business, and it’s even more vital to a business in the SEO industry. Did you know that there are tools that can help you manage and improve your online reputation?
Online reputation management (ORM) tools can help you discover, monitor, and then respond to complaints about your company, products, or services. When used properly, online reputation management tools can be an invaluable part of your SEO strategy.
Pro-tip: if you can’t find a tool that perfectly suits your needs, then consider building one that suits your needs. With that being said, the best ORM tools will have the following qualities: