Live Chat on Website That Works with WordPress
Many brands, businesses, and websites use live chat to engage with potential customers. What makes live chat special is that it can be used in conjunction with WordPress to provide a more personalized experience. When customers use live chat on your site, you can track their activity, get a sense of what they’re interested in, and engage with them further. In this article, you’ll learn about 3 ways that you can use live chat with WordPress to enhance your site’s UX.
1. Engage With Customers On A Personal Level
Customers that use live chat on your site will generally want to engage with you on a personal level. They will want to get to know you and your brand, and will be more likely to buy from you because of that connection. To create that connection, you can ask them questions about themselves. You can use that information to tailor the experience further. For example, you can ask if they’re a fan of Greek food, and then suggest the best restaurant in your area. Or you can ask if they have any favorite bands, and then recommend music they might enjoy. The possibilities are endless.
Customers that use live chat on your site will want to connect with you on a personal level. You can ask them questions about themselves to get to know them better. Tailor the experience further by suggesting places that they’ll enjoy, or offering them assistance with something related to your industry. These are just a few examples of what you can do, but it’s important to see how you can use live chat to enhance your brand’s customer experience.
2. Increase Conversions For Products That Demand A Pro-Touch Experience
Live chat provides a great opportunity to engage with customers on a personal level, which can lead to more conversions. But, not every brand can or should use live chat on every website. Some products or businesses demand a more traditional approach where the customer comes to the website, makes a purchase, and then leaves. However, with the right strategy, you can turn those one-click purchases into a two-click conversion by adding live chat to the mix.
You can use live chat in combination with email marketing, social media, and SEO to gain more conversions. With live chat, customers can get the information they need without leaving the site. This is important because research shows that customers that use live chat are 39% more likely to make a purchase than customers that don’t. If someone is browsing your site, but doesn’t seem interested in making a purchase, you can redirect them to a live chat with the option to continue their search or make a purchase. This is a great opportunity to gain more conversions because customers can get the information they need without leaving the site.
Adding live chat to an e-commerce store can increase customer engagement and reduce shopping carts by 23%. When customers engage with your business via live chat, it shows that you care enough to provide them with an excellent customer experience, and that can lead to more purchases. When potential customers visit your site or enter your e-commerce store, you can ask them questions about what they’re looking for or show them products that match their interests. This form of user engagement can encourage them to make a purchase instead of just browsing.
3. Use Live Chat For Customer Complaints And Feedback
No one likes to spend their time on social media or listening to customer service messages, but it’s an unfortunate fact of life for anyone that shops online or via a mobile app. Customers will often take their dissatisfaction out on social media, and you’ll hear about it. If you’re not prepared for customer complaints and feedback, you’ll lose out on a great deal of valuable information that can help you improve your business.
Instead of ignoring the issue or being frustrated by it, use live chat to engage with customers. You can use live chat in the same way you use social media to listen and respond to customers. When an unhappy customer engages with your business via live chat, it’s an opportunity to improve their experience. You can ask them about their concerns, offer help, or suggest a better alternative. You can also learn a lot from these interactions. You can track the conversation, and refer back to it later when you’re processing their order or checking out a related product.
With WordPress, it’s easy to set up a live chat widget that you can place on your website. When customers use live chat on your site, you can track their activity and get a sense of what they’re interested in. If you run a small business, it’s often difficult to get the attention of customers. But by using live chat in conjunction with your WordPress site, you can engage with potential customers on a personal level, and allow them to take the information they find most useful.