How to Make Sure Your WordPress URL Is Correct
If you’re running WordPress, you want to make sure that the URLs in your blog posts, product pages, and social media feeds are all correct and working. WordPress makes this very easy to do thanks to two tools: All-in-One SEO and the Google Index Checker.
The first thing you’ll want to do is make sure that your site’s URL is set to “no-downthe-page” for SEO (search engine optimization) purposes. If you’ve ever shopped on Amazon, you’ll know exactly what I mean when I say that having a “no-downthe-page” URL makes you “sticky.” When your URL is set to “no-downthe-page,” search engines like Google understand that you want to provide a good user experience to all of your readers by keeping the content on the same page when they click on a link to one of your blog posts or products. When your URL is set to “no-downthe-page,” this means that Google will try its best to keep users on your site when they click on a link (more on this below), which can result in more traffic and higher conversion rates.
Get The Correct Title
One of the best things about WordPress is how easy it is to use. Just install the software, create a blog, and you’re good to go. However, if you want your blog to be picked up by search engines, you need to take a little bit more time to optimize your content. One of the best things about SEO is that you can test different approaches and see what works best for your site.
You want a good starting point for your SEO work, so I’d recommend finding the most popular WordPress blog post of all time. Then, using the headline from that post as the basis for your new blog post, write a short description of your article. You can use this description as the basis for your next few blog posts. When you have a few blog posts written using the same approach, you’ll be able to see the results of your work and decide whether or not this is the right approach for your site.
Set Up The Correct Keywords
Another important factor to consider when optimizing your blog posts for SEO is to make sure that you’ve included the correct keywords in your post’s content.
Doing this is actually very easy in WordPress. Just install the Google Keywords tool and start entering keywords for the post you just wrote (make sure to use the “auto-complete” feature so that you don’t miss any words that may be missed by the Google Keywords tool).
Now that you have your post’s content and the keywords you entered, you can create a list of synonyms (words that mean the same as the keyword you chose) and use them throughout your content. Having the right keywords in your content will make a huge difference in your SEO performance, so don’t skip this step!
Check Your Links
Another important factor to consider when optimizing your blog posts for SEO is to make sure that all of the links within your content point to relevant and high-quality content. If you have a link in your post’s content that takes your reader to a bad page or site, you’ll hurt your SEO performance.
There are a few different ways to check for links in your WordPress content. The first thing you’ll want to do is install the Yoast SEO plugin. Once you have it installed, you’ll be able to go to Settings > Discussion and check how many links there are in the content.
You can also use the All-in-One SEO tool to check how many backlinks you have. Just enter your site’s URL in the search field and you’ll see a report at the top of the page. Another useful tool is the Google Index Checker, which you can use to crawl the contents of your site and see how Google currently feels about your content.
If you’re unable to find the relevant content you’re looking for using these tools, then it’s time to revisit your post and try to find the right keywords to replace those you’ve found.
Create A Summary
When someone comes back to your site after reading an article, they often only have a few minutes left to read before they lose interest. The key to keeping them interested is to create a summary of the content that they can read quickly without needing to click through to the rest of the article. A summary is just a short description of the article’s content that brings the key points to the table. For instance, if you have an article on web design, your summary might be something along the lines of:
“Web Design is all about creating a good user experience on the web. To achieve this, you’ll need to consider all of the aspects that make up a project, from the type of content to use to the look and feel of the website. You’ll also need to make sure that all of your web designers are aligned when it comes to goals and opinions.”
In this case, the summary above is pretty close to the actual content of the article, but it doesn’t have all of the details. If you can, try to create a summary that is as close to the content as possible without containing too much information. Your readers will appreciate your efforts and your article will remain fresh in their minds.
Use Long-Form Content
When someone comes back to your site after reading an article, they often only have a few minutes left to read before they lose interest. The key to keeping them interested is to create a narrative that they can follow as the article develops. A long-form article is one that takes a while to read, so the reader can follow along step-by-step.
The advantage of using long-form content is that you can use all of the tools mentioned above to your advantage. You can find the right keywords, place them in the right context, and create a detailed outline of the content, which can all increase your site’s chances of being found by potential readers.
Avoid Plagiarism
It is absolutely essential that all content published on your site is completely original and unique to your site. Trying to pass off other people’s content as your own is called plagiarism, and very often results in a penalty from Google. Just as with any other aspect of SEO, you can test different methods and approaches and see what works best for your site.
If you want to avoid any problems, make sure to use a plagiarism checker tool such as Turnitin. This tool will analyze the content on your site and provide you with a list of content that is similar to something you’ve written. Just go through the list and remove any instances of plagiarism. Then, and only then, can you feel confident that you’re on the right track to increased SEO performance for your site!
Monitor Your Progress
Finally, you’ll want to keep track of all of your SEO initiatives so that you can see how much progress you’ve made and what needs to be changed. It’s important to note that SEO is a continuous process that requires attention and a lot of patience. Just because you made some improvements at one point doesn’t mean that all of your problems are solved. Make sure to check back often to see how your SEO is progressing.
Hopefully, this article gave you enough good ideas to start making changes to your SEO strategy. The important thing to remember is that none of this will matter if your content is not relevant to your target audience. Keep that in mind as you work to find your perfect balance between relevant and useful content on your site.