Managed WordPress Hosting in China and the US: Is It Worth It?
Whether you’re an experienced blogger who wants to try their hand at self-publishing or an entrepreneur who wants to build a brand, one thing unites all of us: We’re all looking for ways to make money from a distance.
For many, the term ‘blogging’ can be associated with money – the thinking being that since blogging is a content-based platform, your best chance of making money is through ads and sponsored posts.
The problem with this approach is that while it may work for a short while, it doesn’t scale. In order to sustain a blog, you need to have a steady stream of profitable content – and the only way to do that is by learning how to be a successful freelance journalist.
Since the advent of the Covid-19 pandemic, many media houses have laid off their staff and taken a significant chunk of their digital revenue with them. This has shifted the focus of many digital nomads and bloggers to earn their living through affiliate marketing, which is a type of performance based marketing that doesn’t rely on traditional advertising. In other words, you won’t see an ad for a restaurant unless that restaurant decides to pay you to review it.
The Rise In Affiliate Marketing
You may be familiar with affiliate marketing if you’ve ever bought a product through an online retailer’s link and been presented with the option to join an affiliate program. Essentially, companies like Shopify and Stripe allow businesses to set up shop online without having to worry about payment processing. As a salesperson for a Shopify-affiliated service, you’ll earn a commission when someone clicks a product link or makes a purchase through your promotional material (e.g. an ebook you’ve recommended).
While this approach can be highly effective, it comes with its downsides. First off, it doesn’t always lead to great customer value. A survey published in 2019 revealed that 66% of respondents had abandoned a shop or service due to poor customer experience.
On the other hand, a 2019 survey from HubSpot revealed that 89% of those who purchased a product or service through affiliate marketing also recommended the brand or product to a friend or coworker. This type of word-of-mouth marketing can be a powerful tool for driving customer engagement and increasing your bottom line – but only if the customer value proposition is sound and the experience is good. Platforms like Shopify and Stripe make it easy to set up shop and get your product to market, but quality assurance and customer experience are still key tasks that need to be handled manually.
Managed WordPress Hosting
This method of online marketing relies on the fact that many large businesses, brands, and organizations don’t have the in-house capacity to operate a blog or website. Instead, they outsource the activity to a third-party agency that specializes in managing blogs and handling various aspects of their online PR and marketing campaigns. In other words, you don’t have to run around looking for clients – they’ll come to you.
One of the world’s most popular content management systems, WordPress, was developed with the goal of empowering individuals to create and maintain their own websites. To achieve this, WordPress provides users with a visual editor that makes it easy to format text, add images, and manage the overall look and feel of their site. In addition, you can install a variety of pre-made templates or design a completely custom template from scratch.
As a managed WordPress web host, you’ll provide the platform and all the necessary tools to ensure your client’s websites function smoothly and communicate effectively with their audience. You’ll also be responsible for keeping up with the latest web technology and ensuring clients experience the best possible web performance regardless of device or connection speed. This includes ensuring their sites are mobile-friendly and secure.
While there are certainly benefits to this approach – such as having a group of expert individuals working for you – there are also notable downsides. First off, you’ll have to learn how to use a content management system like WordPress to ensure your clients’ content looks consistent across their various online platforms. In addition, since you’ll be working remotely, you won’t have the opportunity to get hands-on experience when troubleshooting client issues. Finally, and perhaps most importantly, you won’t be able to offer the same level of customer experience if you’re working remotely as you can if you were sitting in front of a computer all day long.
Choosing A Managed WordPress Hosting Provider
As a potential client, you’ll have a variety of choices when it comes to managed WordPress hostings. You’ll have to decide which hosting provider is right for you based on a number of factors. First and foremost, you’ll need to determine how much experience they have (or lack thereof) in operating a business or a blog. Some companies specialize in this area and have significant experience, while others may be relatively new to the game but have an enthusiastic attitude and lots of potential. You’ll also want to take a look at their pricing for different hosting packages – most companies have a fairly standard pricing structure, but some are considerably less expensive and have a freer offering (e.g. GreenGeeks).
Ultimately, you need to decide what you’re looking for in a website host. Are you looking for a company that you can build upon or are you willing to take on a project and then move on once it’s done? These are just a few of the considerations you’ll need to make when choosing a blog hosting provider.
To learn more, you can visit this helpful website, which provides an in-depth comparison of the top five blog hosting companies.