How to Manually White Label Your WordPress Website
There are a lot of reasons why you might want to white label your WordPress website: Maybe you’re tired of paying WordPress’s hefty annual fees or you want to create a better user experience for your readers by tailoring the theme and plugins to your needs. Regardless of your reasons, white labeling your WordPress site is a great option for you if you can manage to do it successfully. But, as with any other brand new business venture, there are a few things you need to keep in mind to ensure a smooth transition from branded to unbranded as your site gains popularity and visibility.
Take Your Time
Whatever you decide to do, don’t rush into it. You’ll almost certainly want to take your time and do it right. Trying to rush the process can cause a lot of problems. If you’re determined to do it though, take a few days or a week to think everything through carefully.
Instead of trying to do everything at once, you might want to start by testing different designs and themes with your existing branded blog posts to see how they look in comparison. You can also use existing social media accounts to drive traffic to your site while you’re still working on perfecting the look and feel of your brand new unbranded blog.
Use Existing Design Elements
Instead of just slapping a new theme on your site and calling it a day, incorporate the design elements you’ve already established into your new site. For example, if you’re already using Google Fonts in your existing blog, use them on your new unbranded site too. This will help establish your aesthetic direction and give the new site a familiar feeling to existing readers and potential new subscribers.
Gain More Community Engagement
If you’re looking to take your blog content and make it more interactive, consider using a tool like Growtopia to establish communities around your blog posts. For example, you can create a space for parents to discuss childcare issues with other parents in your area. Or you could create a space for pet lovers to discuss the merits of different breeds of dogs.
By incorporating community into your blog posts, you’re able to engage with your audience in a way that can’t be replicated by just using your blog or website to push product. Rather than being a digital brochure, your blog post could be considered an event – something that brings people together.
Create Multiple Product Landing Pages
Depending on how much you want to sell from your blog, you might want to create several product landing pages for different categories or products. For example, if you sell t-shirts, you could create a product landing page for your tees as well as a page for your hoodies. Or, if you have wellness products, you could create a page for a daily detox program and another for a relaxation technique.
Having several product landing pages allows you to test different copy and design elements for different products without having to scrap everything and start over again. Plus, if you ever do decide to sell one of the products, you’ll have all of the pages ready to go with the copy and design elements you created for the product.
Make Sure Your Content Is Perfect
Even if you do everything else right, you still need to make sure that your content is perfect. This means taking the time to edit, review, and revise your content before launching your site. You’ll find a lot of editing tools within WordPress itself, like the built-in editor or tools like Grammarly and Hemingway. And, depending on how much time you’ve spent perfecting your content, you might want to hire someone to help you get it reviewed for you.
With all of this said, the journey to unbranded can be a fun one. Once you get the hang of it though, you’ll be able to create various websites with different looks and functions for different niches within minutes. Making the switch can be a significant amount of work, but it’s worth it in the end.