How to Create a Mortgage Website Template with WordPress
Creating an effective mortgage website can be difficult. There are just so many things to think about. From generating leads to keeping customers informed about the latest news and promotions, to generating revenue – none of these things can be easily forgotten about once the initial build-up of excitement wears off. But thanks to the wonder of the internet, all of these things are now at your fingertips.
The internet has changed the way we do business. Thanks to platforms like WordPress, which is the topic of this article, creating a mortgage website is now much simpler than ever before.
WordPress is one of the most popular general purpose blogging platforms out there. And why not? It’s incredibly user-friendly, has a massive selection of free themes and plugins available and is regularly updated with new features.
What’s more is it’s totally free. No surprise there given that WordPress is one of the most heavily used and, therefore, most popular blogging platforms out there. It doesn’t come with any advertising or monetisation built in. Meaning, you don’t have to worry about irritating ads appearing on your blog or the information presented being overly geared towards making money.
WordPress also makes it easy to switch from a blog to a website. Once you have created a blog for your business with WordPress, you can point your domain to it and access it via your web browser. From there, you can begin the process of converting the blog into a completely functional and engaging website.
The Four Steps to Effective Blogging
Before we get into the nitty-gritty of creating a mortgage website using WordPress, it’s important to note that there is a significant amount of work that needs to be done before you even think about publishing a blog post. This is where you want to spend the majority of your time.
You need to make sure that everything is covered and that you’ve checked off all of the boxes before you even start thinking about putting pen to paper. Otherwise, you may end up with a blog post that doesn’t appeal to your target audience or does exactly what you didn’t intend it to do. For example, if your primary aim is to generate leads, but you choose a content marketing theme with a shopping element, you may get some traffic initially, but eventually, you’ll lose a lot of your initial readers as they become overwhelmed by the sheer volume of shopping content.
Since you’ll be publishing a lot of content on your blog, you want to make sure that everything is done to the highest quality. Start by hiring an editor to go through multiple drafts of your content to make sure that everything is accurate and spell checked. While this may be a luxury that you can afford, investing in an editor will significantly improve the quality of your blog posts and make a world of difference.
Choosing a good quality theme for your blog is also essential. If you are looking for a simple yet effective theme with a minimalistic design that is completely mobile friendly, take a look at our review of the Avada theme. This is one of the most popular minimalist blogging themes out there and has a large community of users who help each other via the project’s support forum. Not only that, but it also has an SEO plugin built in, so you don’t have to worry about lacking quality backlinks.
Setting Up the WordPress Blog
Once you’ve decided that WordPress is the right choice for your needs, the next step is to set up the blog itself. To do this, you’ll first need to create an account with WordPress.com. If you already have a WordPress account, you can use that to login here instead. Either way, you’ll be creating an account that will allow you to set up a blog with the easiest possible interface. You can also choose to have the blog appear on your Facebook page if you have one.
Once you’ve created your account at WordPress.com, you’ll be taken to your dashboard. From here, you can begin to set up the basic structure of your blog. Name the blog whatever you’d like and click on the big blue button that says “Publish this blog post”.
From here, you’ll see a preview of your blog post. Simply edit it and add more content as required. When you’re happy with your blog post, click on the “Publish” button again.
This will take you back to your dashboard. At this point, you can begin adding content to your newly published blog post. To add more content, click on the “Add content” button at the top of your dashboard.
Here, you can add a new post directly from your inbox. If you’ve sent in a press release or linked to an article from another site, click on the “Insert into Post” button to add the content.
For existing content, like blog posts, you can click on the gear icon next to the “More” button at the end of the post. This will give you the option to rewrite or edit the content – perfect for fixing spelling errors, removing unnecessary words and generally improving the overall quality. When you’re happy with the results, click on the “Update” button.
Creating the Website
Once you’ve established a basic blog with WordPress, it’s time to start converting it into a functioning website. WordPress makes this incredibly easy to do. To begin with, log in to your dashboard and click on “Single Posts” on the left-hand side. Your single post should look similar to the featured image below.
From here, you can edit the content of your blog post. To add more content, click on the “Add content” button. When you do, you’ll be brought to a post editor where you can add more posts. But you won’t have access to all of the elements on display here – like the “Add content” button or the social media icons.
At this point, you can either continue to add more content to your blog, or you can click on the gear icon next to the “More” button at the end of the post. This will open up a new window with all of the elements you don’t have access to within the blog post editor. Including the SEO optimized version of your blog post. Meaning, you don’t have to worry about any glitches when it comes to displaying content on your site.
There are also a variety of add-ons available that can help you integrate social media platforms like Twitter and Facebook into your website. We’ve covered a number of these in great detail in a previous article, so be sure to check that out.
Optimizing the Blog for Search Engines
Search engine optimization (SEO) is a process of making your blog content more accessible to search engines. It’s an essential step for any blog and is something that should be done regardless of the platform used to create the blog. There are plenty of free tools available online that can help you carry out this process. Two popular free tools that can help you are Google’s free SEO tool and Bing’s free SEO tool. With these tools, you can easily find the pages on your site that are currently ranking well in the search engines. You can use this information to begin improving the overall quality and relevance of your content. For example, if you notice that your blog post about mortgages is currently bringing in a lot of traffic and you know that this is a topic that is near and dear to your heart – you may decide to add more content on the subject. More importantly, you may decide to switch to a different theme which provides a better user experience and enhances the overall relevancy of your content regarding mortgages. One of the major benefits of using free tools like Google’s and Bing’s SEO tools is that you can begin analyzing your site’s performance without having to invest in expensive tools or hiring a consultant to do the work for you.
Carrying Out Keyword Research
Another essential step when optimizing a blog for search engines is to carry out keyword research. Simply enter a few keywords into the search bar at the top of your browser. You can also use the same keywords you found in the previous step in the context of your blog posts to see how others are currently using these terms and how they are rated in the search engines. This will give you an idea of what terms to use and how to use them in your next blog post. For example, if you notice that your previous blog post on mortgages got a lot of traffic due to its use of the keyphrase “best mobile mortgage apps”, you may decide to write a new blog post using this same keyphrase. But instead of just focusing on mortgages, you may decide to look into other areas of home finance that are also connected to mobile apps.