How to Easily Create an Online Store for Your WordPress Website

It is no secret that the world of e-commerce is expanding. In fact, according to HubSpot Blogs research, 66% of consumers would consider shopping online if the experience was comfortable and convenient.

Businesses that provide a fantastic experience for customers will have an advantage in gaining their trust and keeping them as customers. An online store that offers a satisfying experience and is easy to navigate is what consumers are looking for. If your e-commerce strategy is missing this element, then you are leaving money on the table.

Create A Compelling Narrative

Customers go into a digital store to solve a problem. The problem might be that they are seeking a product but don’t know where to find it, or it could be that they are seeking information about the product they are interested in buying. In any case, your aim is to make them feel that the store understands their needs and is solving them effectively. Your aim is to create a compelling narrative around your company, products, and services.

To get started, take out a piece of paper and make a list of the pain points (problems, issues, or concerns) your customers have. Next, list the products or services you offer that are designed to address those problems. Finally, create a short narrative that connects the two—the problem and the solution—and establishes your company as the expert in that field.

Provide Valuable And Actionable Information

According to HubSpot Blogs research, consumers are more likely to purchase a product based on the information they receive about that product during the discovery stage. In other words, if you provide useful and actionable information during this process, consumers will be more likely to purchase the product you are promoting.

Incorporating this strategy into your e-commerce efforts involves more than just marketing your products online. You will also want to ensure that the information consumers receive is as valuable as possible. To achieve this, you need to be transparent about the quality of the product you are promoting, identify any flaws in the product, and provide solutions to the identified issues. If you do this effectively, consumers will have a clear sense of what they are buying and why it is valuable to them. This can only happen if you provide real value.

Use Storytelling

Customers all over the world love a good story. According to HubSpot Blogs research, customers are 66% more likely to make a purchase when presented with a story. To put this into practice, you have two options. You can opt for a storytelling approach, where you describe the experience your customer will have as they use your service. For example, if you are selling cars, you can tell the story of a customer who buys your product and later finds out that the engine was faulty. In this case, the customer would want to return the vehicle and purchase a new one, but you presented them with the issue and provided them with a solution.

The second option is to simply create a series of case studies that show how your product or service can solve a specific problem. This is similar to the way Wikipedia articles are structured, where facts are supplemented by helpful examples. The more case studies you have, the stronger your narrative becomes. When combined with a compelling narrative, case studies can prove to be extremely useful in selling a product or service online.

Incorporate Video

Shopping for a product or service entails much more than looking at text-based content. In fact, customers sometimes have a hard time understanding what a product or service is all about unless they see it for themselves or witness it being used. This is where videos come in handy. Incorporating video into your e-commerce strategies is an easy way to create a satisfying experience for online customers.

To put this into practice, you can create a series of short videos describing the various features of your product or service. For example, if you sell shoes, you can create a short video that demonstrates how the shoes are put together, how they look when worn, and how they feel on the feet. A prospective customer can then go into further detail about the product or service by reviewing the various videos you have on offer.

Offer Free Shipping

One of the major factors driving online purchases is the desire to avoid going to a physical store and having to pay for shipping. To create a satisfying experience for this demographic, you can provide free shipping for all orders. You can do this by generating a Shopify or WooCommerce coupon code that offers free shipping for a certain amount of money, or you can offer flat-rate shipping that applies to all orders regardless of how many items you have in your shopping basket. If you are running a business that sells a lot of bulky items, such as lumber or heavy machinery, then offering free shipping is almost certainly the best option. In this case, you can either use a third-party logistics company to handle shipping or take care of it yourself. Either way, you need to make sure that your shipping is quick and reliable so that your customers feel appreciated.

Use Special Offers

If you are running an e-commerce store, then it is highly likely that you have access to several special offers. These are often provided by well-known companies that sell a specific product or service targeted towards your audience. If you know that your customers are looking for discounts, then it is easy for you to provide them with the offer and drive sales. To put this into practice, you can create a dedicated section of your website where you display all the special offers your company has to offer. On the surface, this might not seem like a valuable strategy, but it can pay off handsomely if done right.

Include all the information your customer needs to make a purchasing decision. If you follow these simple steps, you will have an easy time creating an online store with a satisfying experience. Your customers will thank you for providing them with a better understanding of your company, products, and services, and soon you will be able to sell your products and services to them again.