How to Open a Website Link in a Lightbox WordPress

Often times we come across websites that we feel could be improved with a bit more interaction. These kinds of websites are usually those that we stumble across while browsing the web or those that are recommended to us by friends. Sometimes it’s hard to know where to begin with these kinds of websites, especially since they are often complex and have lots of moving parts. Luckily for you, we are going to tell you exactly what you need to do to make the interaction between you and the website as seamless as possible so that you can get the most out of your experience. Let’s get started.

Find The Right Link

When we are talking about an interaction-friendly website, what we usually mean is a link that either pulls you into the website directly or into an online store where you can make a purchase. If we are talking about an eCommerce store, then the product links will be the ones you are interested in most as these are the ones that generate the most revenue for the website owner. A typical scenario would be to click on a product image or name and then be presented with a list of similar products. When you find one that you like, you can click on the buy button and be taken to the checkout page where you can fill in your shipping and billing information. From there, you can either continue to the payment page and make the purchase or go back to the product and add it to your bag.

Create The Right Experience

The best way to tell if an interaction-friendly website is any good is by thinking about what you want out of the experience. Do you want to learn something new? Maybe you want to buy something? Maybe you just want to have some fun and be able to tell your friends about it. Whatever it is, it should be easy to get what you want out of the website and not feel like you are having to work hard to figure it out. This is why it is extremely important to create the right experience. To do this, you need to take a few steps. First, make sure that the website is easy to navigate. Is it easy to find what you want? Is everything located in one place and easily accessible?

Doing some research into how people interact with websites and then designing based on that will help make your site more user-friendly. We can’t tell you how many times a slick-looking website that is poorly designed and hard to navigate has bit us in the ass. One of the main reasons why people go to the trouble of creating a physical store is because it’s hard to find what they are looking for online. This is why every website you come across will have a search bar that allows you to easily search through their content for the products or services that you are interested in. It should not be hard to find what you want; if it’s not there, then maybe you should reconsider what you are looking for. Of course, this is a cop-out and a bad answer, but it’s hard to find a good one when you are in a hurry.

Keep It Simple

If you are looking for a quick way to make money, you can’t go wrong with affiliate marketing. There are hundreds of thousands of products that you can promote to make money online. However, if you want to have a legitimate shot at making money online, then you have to keep things simple. Sometimes less is more. Going for the shiny object syndrome will only get you so far until you end up in trouble. Keep things simple, have a clear objective, and you will inevitably succeed.

Use The Right Metaphors

Nowadays, everyone is an expert in something. Many people can write, others can act, some can sing, and so on. When it comes to marketing, everyone has an idea of how things should be done and what should be said. To keep things simple, you can use metaphors to make your point. This is where you take an object or concept and use it to represent something else. For example, if you want to promote a weight loss product, you can say that you are going to give the audience a “brake” on their “overindulgence” (weight gain) or that they are going to get “crushed” by the weight loss product that you promote. Metaphors make your point without all the fancy words that everyone knows but few actually use. Besides, you can always find a specialist in your area to help you with your marketing and website design if you don’t want to (or can’t) do it yourself.

Avoid Flash

Unless you are opting for a very specific type of site (i.e.: a game site), avoid using flash. The reason why is pretty self-explanatory: everyone has shitty phone flash and it’s awful. If you want to keep people interested, make sure that the images are of good quality. Otherwise, someone might just skip over your content because it’s not interesting enough to look at. Remember, you’re competing for attention with millions of other sites online, so stay simple, be interesting, and don’t waste your time with flash. If you really want to go the extra mile, you can always use a service like Wix that provides a free version with limited functionality or you can pay for a premium account that allows you to use all the features of flash.

Use Short And Sweet

To keep things simple, you need to keep your messaging short and sweet. When you write an article or make a podcast, you have about 300 words to work with. If you are using social media to promote your site, you even have less. If you want to stand a chance of getting your message across, make sure that each part of your campaign is as short and sweet as possible. This will help make your point more effectively. Long articles and podcasts usually come with the caveat that the more you read or listen to, the more you are likely to understand the point that you are trying to make. If you can, try to keep your articles shorter than 500 words so that they can be easily shared via social media.

Use Long-Haul Economic Metaphors

Many people can’t understand the concept of long-haul economic metaphors. To them, a long-term investment means that they will make a lot of money soon. However, when you look at the bigger picture, a long-term investment can actually be quite the opposite. To put it simply, if you want to have a good chance of profiting from an investment, you have to be patient. In a nutshell, try to use long-haul economic metaphors when talking about your weight loss product or blog in general. This will help bring home the point that you are making without all the math that a lot of people find hard to follow. For example, you can say that losing weight is like investing in stocks or buying a property for investment purposes. The analogy will make more sense to your audience and will help guide your marketing strategy. To further elaborate, you can say that your body is an investment that needs to be looked after and that making healthy choices is like doing your research and sticking with solid investment opportunities so that you don’t lose money. People will appreciate your honesty and you will be able to separate yourself from the crowd of marketers whose aim is to make a quick bucks.

Avoid Advertising

This one may seem like a no-brainer, but avoid just about any type of advertising that comes in the form of an opt-in. People hate getting nosy emails and texts from marketers that they didn’t ask to be contacted by, so make sure that your opt-in forms are completely confidential. If you want to give readers the best possible experience, you cannot use opt-ins to contact them. For the same reason, avoid sending out mass emails about upcoming sales or discounts unless you ask the subscribers if they are interested in hearing about them. You can use email lists to do this, but make sure that you get the consent of everyone on the list before you send out the emails.

As you can see, all these tips are relatively easy to follow. Not only will keeping things simple help you stand out among the competition but you will also be able to implement these strategies with relative ease. Do take a bit of time to think of what makes your site special and how you can leverage that to make money online. The better your answer to these questions, the better. Good luck out there.