How to Organize Your WordPress Website for Better SEO
There is more than one way to optimize a website for search engines like Google.
You can use certain techniques to make your site more user-friendly, such as adding audio descriptions to your images and videos. But you can also use SEO (search engine optimization) techniques to get more traffic from search engines.
Luckily, the good people at WordPress.com have organized all the best SEO techniques into a single plugin that can be downloaded and added to your site in just a few minutes. The plugin is called Better SEO by Yoast, and it can help you integrate SEO practices into your daily workflow. This way, when a customer searches for your product or service online, they will find what they’re looking for quickly and easily.
In this article, you will learn about the various things that you need to take into consideration when organizing your WordPress website for better SEO, including what is meant by organic SEO, the advantages of using a single platform for your site, and the differences between various SEO techniques.
What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimization) is the practice of tweaking your website and content to enhance your rankings in search engines. SEO is a type of internet marketing that can be used to increase the exposure of your website or blog, and as a result, attract potential customers to it. SEO can also be used to monitor the performance of your website or blog.
The better your SEO techniques are, the more likely your site will show up in the search engines for relevant keywords. The keywords are the words and phrases that customers use when searching for products or services online. For example, if you’re an eCommerce store operator looking for product names for your store, you can use SEO (search engine optimization) to find the best possible keywords and phrases for your store.
Why Should You Organize Your WordPress Site for Better SEO?
While there is no one-size-fits-all approach when it comes to SEO, having a clean, well-organized site that is compatible with various platforms is undoubtedly the best route to go. With the plethora of web-building platforms available, it is essential to ensure that your website will look the same on all platforms or devices. This will largely depend on the structure of your website and the templates that you use. WordPress is a widely-used content management system (CMS) that is completely free to download and use, and is supported on nearly every web-building platform. If you’ve never used WordPress before, then now is the perfect time to start. It’s incredibly easy to use, and the more you use it, the more you’ll realize how flexible and convenient it is.
By using the same SEO techniques on your site, whether it’s built on WordPress or another platform, you will ensure that your site will have the best possible coverage in search engines when a customer uses search engines to find your product or service.
The Importance of Mobile SEO
While it is important to focus on making your site accessible via desktop computers, it is also essential to focus on making it responsive for mobile users. The average person spends more than three hours of their day on their phone, as reported by HubSpot. Knowing this, you should ensure that your website looks as good on a phone as it does on a large screen.
This is why it’s important to use mobile SEO techniques. These include making the text as small as possible, using relevant images, and adding appropriate calls to action (CTAs) to draw the user’s attention to the most important parts of your site. If you want to achieve top rankings in the search engines, then you need to become a master of mobile SEO.
Organizing Your WordPress Site for Better SEO
As the name would suggest, the Better SEO plugin by Yoast allows you to organize and tweak your content for better SEO. This includes adding, removing, and reorganizing pages and posts as you see fit. The plugin also gives you access to the Yoast SEOToolbox, which contains various tools that can help you make your site more search engine optimized.
If you’ve never used the WordPress platform, then the learning curve can be a little steep; however, the more you use it, the easier it will become. With that being said, there are numerous tips and tricks that can help you along the way. Let’s get started.
Create a Schema.io Domain Name
One of the first things that you should do is register a domain name for your website. You can use the platform that you’re most familiar with, whether that’s WordPress or another content management system (CMS). You’ll then need to connect the domain name to your hosting account. You can purchase a premium.com domain name for as low as $2.95 per month with Bluehost, or you can use their free version to create a blog.
Install WordPress To Your Root Folder
Once you’ve got your domain name connected to your hosting account, you can install WordPress to the root folder of that website. You can use the 1-click installer from WordPress.com to do this quickly and easily.
Create Your SEO-Friendly Blog
A blog is a great place to start when you’re just getting started with SEO. Once you’ve created your blog, you can use it to write and publish content that is relevant to your niche. You can use the SEO-friendly plugin from Yoast to make your blog look as good as new online.
Remove Unnecessary Scripts And Tags
Amongst other optimizations, the Better SEO plugin allows you to remove all scripts and tags that are not necessary for the viewing of your content. Ensure that you only use what is necessary and keep your site lightweight and mobile-friendly. This will help drive more traffic to your site and improve your SEO rankings.
Add Audio Description To Your Images
One of the great things about WordPress is that it is extremely user-friendly. This means that any user can create a custom page, post, or product using simple drag-and-drop tools. This makes it incredibly easy for anyone to get started with a blog or a website. As a result, nearly all blogs and websites on the platform are fully optimized for all platforms and uses. If you’re running a commerce-related site, then audio description is a great way to improve the user experience for your customers. Adding audio description to your images (including video content) will mean that people with accessibility needs can still enjoy your content.
If you want to learn more about SEO, then you should read the book Search Engine Optimization for Dummies by Bruce Clay. This is an excellent place to start for any new entrepreneur or business owner who is looking to gain a better understanding of SEO and how to implement it into their daily activities. You’ll learn about the basics of SEO, the anatomy of a website, and how to implement SEO on your own site. What’s more, the book is written in a way that is easy to understand and will undoubtedly get you started on the right foot if you’re looking to join the ranks of the SEO elite.
The key takeaways from this article are as follows: